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Celebrating the Incredible Results of The Motherhood’s Five-Year Partnership with the United Nations Foundation, Shot@Life and Blogust

September 8, 2016 by The Motherhood

All of us at The Motherhood are so proud of our work with the UN Foundation and its key initiative Shot@Life over the last five years to help get vaccines to kids in need around the world. 

We care so much about Shot@Life’s mission because of this terrible statistic: In developing countries, one child — often before age five — dies every 20 seconds from a vaccine-preventable disease. 

To help save these kids, every August for the last five years, we’ve teamed up with Shot@Life to run Blogust, a month-long “blog relay” during which stellar social media voices post to their social channels about Shot@Life and the importance of vaccines — and for every comment, like, share, tweet or re-tweet of their social posts, a life-saving vaccine is donated to a child in need. MAM sponsored Blogust 2016, with an initial goal of generating 30,000 vaccine donations.

Working closely with Shot@Life, The Motherhood invited 10 influential bloggers to become UN Foundation Social Fellows and join the Blogust 2016 Team.  To kick off the month and spread awareness of the initiative in real time, Shot@Life and The Motherhood hosted a #Blogust Twitter chat, resulting in more than 1,700 tweets and re-tweets — a great start to the month-long campaign. 

Each of the 10 bloggers, plus five participating United Nations Foundation blogger council members, published a blog or social media post on an assigned day during the month.

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Image courtesy of Jim, Bobblehead Dad

In their posts, bloggers shared milestones that they or their children experienced between birth and age five through #ThrowbackThursday or #TBT photos, raising awareness of the fact that millions of children in developing countries contract vaccine-preventable diseases and die before their fifth birthdays.

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Image courtesy of Christie, Raising Whasians

Nearly 40 alumni from prior Blogust campaigns joined in, posting to their blogs and Instagram and rallying their loyal followers throughout the month.

Incredibly, by mid-month, the full team of Blogust influencers generated 30,000 social media comments, likes and shares.  Thanks to the generosity of MAM, Shot@Life was able to set a new goal of 60,000 social actions.

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Image courtesy of Jessica, Momma’s Gone City

By month’s end, the final Blogust tally was 65,223 social actions, triggering a total donation of 60,000 vaccines, doubling the original goal and spreading awareness of the global need for life-saving vaccines.

Congratulations to the UN Foundation, to Shot@Life and to the incredible #Blogust team! We are honored to get to work with you on this important and groundbreaking campaign for the last five years, and are thrilled with the tremendous results.

Featured image courtesy of Silvia, Mama Latina Tips.

Filed Under: Featured Clients, Influencers & Impact Tagged With: Influencers, inspiration, Social Good

Simple Actions Make a Difference in the Fight Against Child Hunger in America

May 19, 2016 by The Motherhood

Since 2013, The Motherhood has been a very proud supporter of the Child Hunger Ends Here campaign by ConAgra, which aims to empower a community of people to take on the fight against child hunger in America, changing the realities of hunger one meal at a time.

This year, YouTube sensation Kid President (aka Robby Novak) partnered with ConAgra to help bring awareness to this critical issue. Working with ConAgra, The Motherhood mobilized our network of bloggers to share Kid President’s video, helping trigger meal donations from ConAgra to Feeding America (with one view, like or share of the video equaling one donation). We were thrilled to hear we surpassed the goal of 100,000 meals in less than one week – amazing!

Kid President helps fight child hunger
Credit: Jon Morgan/AP Images for ConAgra

Over the past several years, in partnership with ConAgra, its agencies, retail partners and celebrity ambassadors, The Motherhood has engaged 136 bloggers as advocates for the Child Hunger Ends Here program, generating more than 1.2 billion overall impressions during that time. By taking simple yet impactful actions themselves, and encouraging their communities to do the same, these bloggers alone have triggered an estimated half a million meal donations!

That group includes a number of bloggers who have lent their voices, support and influence to more than one Child Hunger Ends Here campaign over the years, helping to make a continued impact on the fight against child hunger in America. In their words, here is why the program strikes a chord with them:

Anne, Upstate Ramblings
“Kids love helping others, and it is important to teach them compassion when they are young so it becomes a lifelong habit. My son helps out with a huge food drive run by the scouts every year, but we also make sure to drop off smaller amounts of food every month. Food pantries always need more supplies, and every donation, no matter how small, will be appreciated.”

Getting involved in the fight against child hunger in America
Image credit: Anne, Upstate Ramblings

Crystal, Cinnamon Hollow
“You know the saying ‘It takes a village to raise a child’? Well that saying comes from somewhere. We are a nation that is built to take care of one another. If the children of our future are suffering, guess what? We’re all suffering. It’s not too difficult to reach out and make sure everyone has enough food on their table. Actually, it’s REALLY easy. And all you have to do is shop for your own regular products. ConAgra, Kroger and P&G do the rest.”

Crystal, Simply Being Mommy
“Companies like ConAgra make it easy to help and get involved in the fight against hunger in the United States. I’ve been a huge supporter of the Child Hunger Ends Here program for the last few years and I invite you to be a supporter as well. I can’t think of a better cause to support than hungry children within our own communities.”

getting kids involved in the fight against child hunger in America
Image credit: Crystal, Simply Being Mommy

Donna, Blog By Donna
“It truly is inexcusable to me that here in the United States, the land of the free, the land of the plenty, the land where many of us waste food on a daily basis… we have children hungry. And children who experience even intermittent struggles with hunger may suffer serious, long-term consequences to their health, well-being and educational achievement. What’s more, being hungry robs kids of the promise of childhood – the ability to play, grow and learn. It’s easy for us to help end child hunger. Seriously… EASY! ConAgra Foods is partnering with P&G to build a community of people to make a difference …. this is a cause I will gladly support.”

Jennifer, Double Duty Mommy
“While I was [on the site] I also signed up to make a monthly donation. I feel good about donating because at least my family is helping our community every month even if we can’t always bring food directly into the food banks.”

Volunteers helping the fight against child hunger in America
Credit: Jon Morgan/AP Images for ConAgra

Kathy, A Mom’s Impression
“Ending child hunger is going to take a lot of people taking little steps. One of the easiest steps is helping ConAgra Foods by entering a code to supply a meal for a child. Join me today, and help end this epidemic in America!”

Code entry helps fight child hunger in AmericaLending Support in the Fight Against Child Hunger in America

The Child Hunger Ends Here program has set a goal to donate one million meals to food insecure kids in 2016, and everyone can easily participate by going to their favorite retailer and looking for the red pushpin and code on specially marked packages of ConAgra’s food, like Marie Callender’s® and Hunt’s®. For each eight-digit code entered at www.childhungerendshere.com from January 2016 through January 2017, ConAgra will donate the monetary equivalent of one meal to Feeding America, up to one million meals.

To learn more about the issue of child hunger and ways to get involved, visit www.childhungerendshere.com and click on the “How You Can Help” tab.

This post on the fight against child hunger in America is published in proud partnership with Child Hunger Ends Here. All opinions are our own. 

Featured image courtesy of the Child Hunger Ends Here program.

Filed Under: Featured Clients, Influencers & Impact Tagged With: bloggers, Campaign, client, community, Influencers, inspiration, kids, Social Good

This Giving Tuesday, Dance to Help Eradicate Polio

November 25, 2015 by The Motherhood

On Tuesday, December 1, 2015, The Motherhood will be celebrating the fourth annual Giving Tuesday (#GivingTuesday), a global day designed to support giving and philanthropy.

This year, we are working with United Nations Foundation’s Shot@Life campaign to champion vaccines – specifically, the polio vaccine – as one of the most cost-effective ways to save the lives of children in developing countries.

Did you know that we are 99% of the way to eradicating polio all together? In 1988, there were 350,000 cases of polio in 125 countries. Today there are 51 cases in two countries: Afghanistan and Pakistan.

Eradicating polio will have a long-lasting impact: it will generate savings of $50 billion over the next 20 years, and the expertise, infrastructure and personnel are already being applied to address other health challenges.

Can You Feel The Beat…To Beat Polio?

To support the cause, we’re encouraging you to dance to end polio. Why dancing? Polio is a viral illness that causes paralysis and impedes the ability to move, walk and dance. As long as it exists anywhere, it’s a threat to children everywhere. This Giving Tuesday, let’s join together and dance to raise awareness of the need to end polio once and for all!

It’s easy to get involved on Giving Tuesday:

  1. Dance. Create a fun, short GIF or video involving your kids, other family members and/or friends dancing to create a polio-free world (to create GIFs, check out Boomerang).
  2. Share. Then, share your GIF or video on social media using the hashtags #ShotatLife and #GivingTuesday, and tag your friends to encourage them to do the same.
  3. Donate. Consider donating a small amount to support polio vaccines for children globally. You can donate here: www.ShotatLife.org/Donate.

Won’t you dance with us this Giving Tuesday and help end polio?

Filed Under: Featured Clients, Influencers & Impact Tagged With: community, Health, Influencers, inspiration, kids, Social Good

Blogust 2015 Results in 60,000 Vaccine Donations!

September 1, 2015 by The Motherhood

Monday marked the end of the fourth annual Blogust, a month-long blog relay that brought together more than 50 of North America’s most beloved online writers, photo and video bloggers and Shot@Life Champions to share inspirational quotes for their children on their blogs and social platforms. Each like, comment or share of their posts resulted in the donation of a vaccine to children around the world.

For the fourth year in a row, The Motherhood partnered with the UN Foundation and Shot@Life to lead the initiative. After surpassing our original goal of 50,000 vaccine donations three weeks into the program, sponsor Project Perpetual agreed to increase the goal to 60,000.

Today we can share that the final tally of likes, comments and shares brought us to 61,862! Thanks to all the amazing hard work of this year’s Blogust team, Project Perpetual will be donating 60,000 vaccines to children globally.

In case you missed it, the theme for this year was inspiring quotes. Each day, two or three bloggers posted a quote that inspired them and asked their readers to like, comment and share. The Motherhood has gathered a few of our favorites here:

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Looking for more inspirational quotes from Blogust? You can find them all on our Pinterest board! Thank you to each and every member of the incredible Blogust 2015 team. You gave your heart, mind and brilliant voices to Blogust, and made it the huge success it was:

Shannon Carroll, Whiskey in my Sippy Cup
Erika Nicole Kendall, Black Girls Guide to Weight Loss
Diane Glasgow
Jeannette Kaplun, Hispana Global
Jyl Johnson Pattee, Mom It Forward
Polly Palumbo, Momma Data
Tracey Clark
Asha Dornfest, Parent Hacks
Guy Kawasaki
Allison Czarnecki, Petit Elefant
Tiany Davis, Social Savvy Mom
Sili Recio, My Mamihood
Gina L Carroll
Liz Gumbinner, Cook Mom Picks
Fred Goodall, Mocha Dad
Anne Geddes
Elena Sonnino
Meagan Francis
Jessica Shyba, Momma’s Gone City
Heather Spohr, The Spohrs are Multiplying
Kathy Cano-Murillo, Crafty Chica
Shannon Des Roches Rosa, Squidalicious
Stacey Ferguson, Justice Fergie
Dresden Shumaker, Creating Motherhood
Leticia Barr, Tech Savvy Mama
Lorraine Robertson
Denene Millner, My Brown Baby
Holly Pavlika, Momentum Nation
Amy Lupold Bair, Resourceful Mommy
Maggie Mason, Mighty Girl
Lorraine Ladish, Viva Fifty
Sheila Dowd
Jim Higley, Bobblehead Dad
Caryn Payzant, The Midlife Guru
Felisa Hilbert, No Parents Left Behind
Jo Frost
C.C. Chapman
Rachel Matthews, A Southern Fairytale
Cecily Kellogg
Nicole Melancon, Third Eye Mom
Tiffany Merritt, Stuff Parents Need
Pam Margolis
Elizabeth Atalay, Documama
Julie Marsh
Kristen Howerton, Rage Against the Minivan
Ana Flores, Spanglish Baby
Paula Kiger, Big Green Pen
Lucrecer Braxton, Lucrecer
Nicole Morgan, Sisters From Another Mister
Katherine Stone, Postpartum Progress
Amy Graff
Darryle Pollack

Thank you again to the amazing team! Until next year!

Filed Under: Featured Clients, Influencers & Impact Tagged With: Blogust, Social Good, Social Media, social media fundraiser, vaccines

Ten Years Ago, Amid Tragedy, the Power of Moms Online

August 29, 2015 by The Motherhood

Ten years ago this weekend, we all held our breath as a gargantuan hurricane slammed into the Gulf Coast. Hurricane Katrina was 400 miles across and carried winds of 140 mph.

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On August 29, we woke up to horrifying scenes of disaster – 80% of New Orleans under water, people stranded on their roofs, 20,000 people packed into the Superdome that itself flooded and was without sanitation, food or clean water.

hurricane-katrina-anniversary
Photo by AFP

The day after the hurricane struck, this famous photo of President George W. Bush flying over the wreckage became emblematic of the aloof non-response of his administration and many government agencies.

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We were all screaming at our televisions that more wasn’t being done.

But this was 2005, the year we all realized the Internet had the power to connect us one to one, no matter how far away we lived from each other. Cooper and I posted this to our blog:

Families who have lost everything are going to need so very much to get their lives going again.

Here at Been There, we want to establish a direct connection between those with things to donate and the people who need them. To do that, we are setting up a clearinghouse for anyone who has toys, clothes or other supplies to send directly to families.

Here’s how it works. If you have something to offer, respond to this post with what you have (and please be specific, for example if you have toys, say for what age group, how many, what sort of condition they’re in). Families in need are invited to respond to your post directly.

And if you’re here because you have a specific need, and you don’t see what you’re looking for, please use the comment section to tell us a little about your story and your needs.

And with that the Been There Clearinghouse was born. People flooded to our website to give. Within days, our blog couldn’t handle the traffic and programmers in Mexico, London and San Francisco jumped in to rebuild our site on WordPress.

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You stunned us with your imaginative generosity. You gave used cars, airline miles, retooled Mac computers (nearly 800 of them!), homemade quilts, baby clothes, school supplies, even beauty parlor chairs to help rebuild a lost salon. Schoolchildren, church groups, neighborhood associations and alumnae groups came together to help people and families.

And you came to tell your stories.

Toni, who was 21 years old with three boys, said she knew she’d get through the dark days because she saw her grandmother rebuild after Camille.  Toni wrote:

Many believe the government should be doing more for them. Me, I am just thankful to have the air mattress I sleep on and my family driving me crazy. I say I have seen the best and worst of humanity. I have seen riots over food and money, and I have seen complete strangers open their homes to give those who have no place to go a roof over their head. I have faith in my city and state, and I am with my government in saying that we will rebuild, not just buildings, but lives as well. It will of course take time and plenty of patience. For those of us that call south Mississippi home, it is worth it. Like a the phoenix from the fire my town will return as beautiful as was before Katrina, and I pray that the hardship of the last month, will be a lesson for the future.

Maddie wrote about how hard it was to get FEMA aid:

Try lugging an infant 2 miles to the nearest place that’s giving out goods. At that point all you have energy and room for is what food you can carry or fit in a stroller. What would be hugely helpful are shopping carts, wagons, wheel barrels, etc. Things that folks can fit things in if they don’t have transport. We have one bridge open in the whole Coast area, theres one way in and one way out. That’s it. The Red Cross and FEMA seems to love to put their help centers on the other side of the Biloxi Bay in Ocean Springs … the only way to get there is the highway or boat since that bridge is out. We aren’t allowed in the water and most of us don’t have cars to drive over there and we aren’t allowed to walk on the highways…how do you get help? You can imagine the frustration. 

We heard that many of you had been through tough times of your own and people had come through for you then, and you wanted to do the same for others.

My house burnt down when I was a jr. in high school and people helped us, so I want to help someone else.

Last year, I delivered my youngest son prematurely in the middle of Hurricane Frances here in South Florida. I want to help.

We are a small town family in Six Lakes Michigan, and would love to help in any way that we can. We have 7 children and know first hand how hard life can be. Thank you for your time. Hope to help someone in need.

All of you who came to the Been There Clearinghouse ten years ago helped to bring to life a new form of giving – connected giving – where you found each other, one-to-one, so that whatever was there to be given went to a person or family who needed exactly that, often in a wrapped package with their names on it, and a thoughtful, heartfelt note inside.

The response by all of you, across the country and around the globe, woke us up to the power of the web, in particular the power of moms online. You inspired us to create The Motherhood in 2006. It was your heart, story telling, and generosity of spirit that catalyzed us. We created The Motherhood because we wanted to build on your power of connection, conversation, caring and resourcefulness.

Nearly 2,000 people died and more than a million people were displaced by Hurricane Katrina, and many people along the Gulf Coast are still recovering.  This weekend we are thinking of all of you who lost loved ones, who lost your homes, your neighborhoods, your businesses, and your communities ten years ago.  We hope with all our heart that you’re doing okay today, and the last ten years have been good to you.

And we’re thinking about the tremendous outpouring of love, concern and giving that happened across the country in response to the devastation of Hurricane Katrina. Thank you for giving of yourselves, for caring so much, and for inspiring us to create The Motherhood.

Filed Under: Influencers & Impact, News Tagged With: Mommy Bloggers, our story, power, Social Good

#TBT Social Media Case Study: 77kids Do Good Day

August 17, 2015 by The Motherhood

Photo credit: Stacy, Stacy Uncorked

Hard to believe it’s been five years since The Motherhood created and led Do Good Day, a nationwide retail launch for the 77kids clothing line, and a new, big idea at the time. Imagine the incredible momentum and magic of 77 of the country’s top online influencers leading their communities to do helpful, kind, neighborly acts in celebration of the 77kids launch. The program makes us proud and we wanted to share it with you as a social media case study for #TBT!

It was the summer of 2010, on a limited budget, and with seven launches planned across the country, the company asked us to build buzz about 77kids nationwide in a fun, memorable way, keeping the importance of local communities front and center. To do that, we hired 77 mom bloggers – seven people in 11 different markets, clustered around the seven launch locations where 77kids would be opening. These moms were challenged to find ways to do good in their community in the name of 77kids.

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Each group of influencers received a 77kids Do Good Day kit filled with items including 77kids-branded thank you cards and collateral, Silly Bandz and dollar bills, all meant to be distributed to unsuspecting locals to brighten their day. We also encouraged participants to find a location that would help them and their kids do good and share the 77kids message of helping local communities.

The influencers, and their families and friends, came up with a wide range of ideas for executing Do Good Day and shared on social platforms through the entire process. From creating thank-you cards for soldiers serving overseas as part of Operation Gratitude, to cooking lunch for families staying at the local Ronald McDonald House, to giving flowers to people passing on the sidewalk, these do-gooders in cities across the country helped others feel good about themselves – and the 77kids brand.

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The program drew the attention of local media, Do Good Day signs appeared on the Today Show set, and the participating moms blogged and cross-posted their content on their social media platforms. By the time the campaign ended, Do Good Day had garnered more than 110 blog posts, 3,000 tweets and more than 10 million overall impressions for the 77kids brand. In the years since we’ve been surprised at conferences on a few occassions when Do Good Day is highlighted by speakers as a social media marketing innovation case study!

Filed Under: Featured Clients Tagged With: Campaign, case study, Research, Social Good

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