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Full-service influencer marketing simplified

An automated influencer marketing platform won’t help you find exact-match influencers for your business. Our full-service influencer marketing approach provides human-vetted creators who are perfect for your brand – no matter how specific your criteria.

For more than 15 years, we’ve engaged uniquely qualified influencers to produce the most high-quality, engagement-worthy content for their readers and your brand, creating a triad of trust that can’t be replicated by automation. We handle everything from contracting through compensation, allowing you to focus on what matters most.

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    Why work with The Motherhood?

    “Your team has been effortless to work with, and I’ve partnered with a lot of agencies over the years. I look forward to rebooking another campaign!”
    – Influencer Partnerships Director, Health & Wellness Brand

    “The Motherhood is so thoughtful about which opportunities they put in front of me — because they’ve taken the time to get to know me, my brand and my values. They are some of the best in the business when it comes to agency-influencer relationships. I am so grateful for the level of respect they always show me as a business owner.”
    – Brea, The Thinking Branch

  • 1.
    Why use an influencer marketing agency?
  • 2.
    Why The Motherhood?
  • 3.
    Aren't you just for moms?
  • 4.
    What results will I get?
    • 1.
    Why use an influencer marketing agency?

    Is it better to use an influencer marketing platform or an agency? The reasons to use a specialized influencer marketing agency are many but we can sum this up in two words: strategy and identification.

    Using an agency helps to elevate influencer from a standalone tactic to a strategic initiative. Experienced agencies can create an influencer campaign that fits seamlessly into the marketing pie, taking the guesswork out of how each element will work together.

    75 percent of marketers say identifying the right creators is the biggest influencer marketing challenge. Reviewing thousands of prospective creators within a database or dashboard — even after extensive filtering, sorting and filing — doesn’t take into account the very necessary human element to the selection process. A full-service agency will do the work for you, delivering hand-selected, fully vetted influencers for you to review.

    2.
    Why The Motherhood?

    We’ve hired 10K influencers in our 15+ years in business, so you get the benefit of expertise from the team that wrote the figurative - and sometimes literal - playbook on influencer marketing.

    We provide full-service influencer marketing capabilities – from research, identification, vetting and contracting through content creation, compliance, reporting and payment. Unlike even the most sophisticated influencer marketing platform, we personally manage every detail of a campaign, allowing our clients to rest assured that they have a uniquely qualified partner that is invested in their success.

    Unlike other influencer marketing agencies, we have PR roots and agency backgrounds, which means you get a smart, strategic campaign that syncs seamlessly with your marketing plan.

    3.
    Aren't you just for moms?

    Don’t let our name fool you – we work with influencers from all categories, including millennials and Gen Z, lifestyle, technology, finance, fashion, beauty, food, home, DIY, parenting, education and more.

    You tell us what you need, and we will find the right influencers for your brand, no matter how specific (millennial male electric car owners in Southern California, for example). We love a challenge!

    4.
    What results will I get?

    When you hire The Motherhood, you will always know what you're getting: we share content guarantees (a designed number of social media posts from a designated number of influencers) and nearly always surpass those minimums.

    We don’t close a campaign until we’ve delivered everything we promised and exceeded the industry average engagement rates.

    A custom strategy and list of your perfect influencer partners are a click away.
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