Mendocino Forest Products

Home, Niche Audience

Two niche influencers developed
55
pieces of content

More than
15K
video views

Influence content received
90K
engagements from followers

Challenge: To encourage DIY and home improvement enthusiasts to use Mendocino Redwood projects, bringing awareness to its beauty, durability and sustainability, as well as its availability at select Home Depot stores on the West Coast.

Solution: We identified, vetted and engaged two mid-tier DIY influencers to create projects using Mendocino Redwood. The influencers shared a variety of content – from TikTok to Instagram Reels to a blog post – to take their audiences along in the creation journey from start to finish.

Results: The team delivered a total of 55 pieces of unique content, which received nearly 90K engagements and 15,000+ total video views.

This project was so much fun for me, I’d have to say one of my favorites to this day! You were so easy to work with as well and everything was explained so wonderfully. So thank you for that! Hope to work together again in the future :)

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