No Kid Hungry

Challenge: No Kid Hungry (NKH) is on a mission to end childhood hunger. As a non-profit with limited budget for marketing, No Kid Hungry relies on its corporate sponsors to promote the work they do.

Solution: The Motherhood – a long-time partner of No Kid Hungry  – executed a holiday influencer campaign to support these sponsors and end-of-year initiatives. We engaged family-friendly creators who were brand-fans of each respective sponsor to create content around both No Kid Hungry and the sponsor, with a call-to-action to support sponsors during the holidays as a way to give back to kids in need. The content included a mix of Instagram Feed, Stories, Reels and Facebook posts. Each influencer used their unique voices to share the details of the holiday promotions and why No Kid Hungry was so important to them, especially during the holiday season.

Results: The team of 3 creators generated more than 90,000 video views and 11,000 trackable link clicks to the NKH ‘Brands That Give’ landing page, with engagement rates that far exceeded industry average. The campaign also generated a click-through rate of 4.56%, nearly five times higher than the average CTR for Meta ads.