Instagram engagement rate 1.5X higher than industry average
Nearly 34K follower engagements
91% positive sentiment and visit intent
Challenge: The Motherhood was tasked with engaging influencer moms of kids 10-15 to help drive awareness of a new retreat center, River Mountain through engagements with content and link clicks to website.
Solution: The Motherhood engaged seven of the top travel influencers in the DC Metro area to visit the newly-opened retreat, each participating in an onsite stay at River Mountain to experience the retreat firsthand and develop content. Each influencer published both real-time content while onsite, as well as content following their visits, including Instagram, TikTok and YouTube content. The Motherhood further supported the content through a paid content boost.
Results: The campaign resulted in nearly 34,000 engagements, delivering 118 pieces of unique content (including a combined 93 Instagram Story frames) and more than 4,600 link clicks during the campaign period.