More than 7,200 organic engagements
Nearly half a million impressions
IG content 5X higher than industry average
Challenge: As the CBD market flourished and competitive brands increased, Upstate Elevator Supply Co. sought to highlight the unique and superior nature of their products through influencer programming.
Solution: The Motherhood created and executed a six-influencer campaign, supported by an influencer amplification team, that delivered only organic content (no paid content boosts), all of which provided education on CBD and how one could elevate their own experience with CBD products.
Focused on promoting specific products from the Upstate portfolio, each influencer was sent a package of products to try so they could speak to their authentic experience with their audiences. Each also provided their followers with a unique discount code that was valid during the campaign period.
Results: The six-influencer team delivered 83 pieces of content (nearly 30 more pieces of content than was guaranteed), generating nearly half a million total organic campaign impressions.