What has made click-throughs on one social media channel nearly obsolete?

What will steal the scene in lieu of toys this holiday season?

Where is engagement happening in 2016?

Jessica McFadden of A Parent in America and A Parent in Silver Spring has the answers, and we’re sharing them (and more!) with you in this month’s blogger spotlight.

Read on to learn more about why her blog is not her personal journal and what always results in a win when it comes to brands, bloggers and their readers. Give Jessica a shout-out at @JessicaMcFadd!

Jessica McFadden

Want to see more? Check out our most recent blogger spotlights, as well as our 2015 Blogger Spotlight Series.

How does the Blogger Spotlight Series work? Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top-performing influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to invite as our featured blogger. Stop back October 1 for the next blogger spotlight!