Tagged "#MeasurementMonday"

#MeasurementMonday: How to Measure SEO Success of a Blog Post

A staggering 89 percent of consumers begin their purchase process with a search engine, which leaves no doubt that search engine optimization (SEO) in influencer marketing campaigns plays a huge factor in generating long-term value and results for brands. To best understand how important good SEO can be for a campaign, consider this: The first page of Google Search Results receives […]

#MeasurementMonday: Collecting Smart Data from Influencer Social Media and Blog Content

Over the past couple of years, we’ve seen a significant rise in the use of the term “big data.” There are more tools and opportunity than ever before for collecting massive amounts of data online – but our abilities to make sense of and create value with all that data are still lacking. “Paralysis by overanalysis” plagues even the most sophisticated […]

#MeasurementMonday: Going Beyond the Impression

If you find measuring social media campaigns to be a challenge for your brand, you are not alone. More than half (53 percent) of marketers surveyed for a recent Forrester report said measurement was their main challenge with social marketing. While we know that influencer and social media marketing can have significant ROI, there is no one simple formula for […]

Measurement Monday: Defining Your Campaign Success Metrics

It’s #MeasurementMonday, and we are discussing the very first step in measuring any social media or influencer marketing campaign —  defining success metrics. If you do not know exactly what you should be measuring, then how can you measure it accurately? Just as you wouldn’t start playing a soccer match without fully understanding what you have […]

#MeasurementMonday: Evaluating the Shift in Social Media Marketing Measurement

Have you noticed the shift in how brands are addressing social media marketing measurement? At The Motherhood, we’ve seen the focus slowly move from impressions and clicks to other metrics like purchase intent and engagement. BuzzFeed, a major leader in the online social news and entertainment industry, recently announced that it is changing the way it measures its content and audience. In […]