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Influencer Marketing, Handcrafted.

Creative, meaningful and effective influencer campaigns that deliver on your brand goals.

Influencer marketing since 2006

We can’t say we invented it, but you could. And you wouldn’t be wrong.
Our History

Informed by more than 10K Partnerships

Our team has brokered more than 10,000 influencer marketing partnerships between brands and creators. 100% of our campaigns have social engagement rates that surpass industry averages.
Our Work

Influencers chosen by hand, Not by Algorithm

We’ve spent well over a decade building personal relationships with our community of influencers and technology to power your programs.
What We Do

Driving Highly Visible Results For Highly Visible Brands.

You won’t find campaign automation with us. Our hand-crafted approach builds a triad of trust among brands, influencers and their communities.

The Motherhood worked with a leading biotech company to produce engaging content in 100% compliance with legal, medical, and regulatory requirements.
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The Motherhood identified a niche audience of women who experienced and were willing to talk about urinary incontinence. The team produced exceptionally creative. engaging and positive content on behalf of Elitone, resulting in engagement rates that beat industry averages on all platforms.
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A team of six influencers delivered nearly 200% more content than contracted and contributed to a 900 percent increase in daily sales of Hootenanny Games on Amazon during the 2023 holiday shopping timeframe.
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Influencer content for 84 Lumber drove significant website visits, engagements and purchase intent.
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Seed influencers helped to bridge the gap between marketing and science, driving 100K+ views of branded video and 15K+ visits to the website.
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We recruited influential baseball moms to knock this client's goals out of the park, and they delivered!
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The Motherhood's hands-on vetting process enabled Huntington Bank to engage influencers who were existing customers in their most important markets. Our year-long ambassador campaign increased share of voice, engagement and activation among new and existing customers, beating all campaign benchmarks and achieving 100% legal compliance.
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A team of eight influencers delivered content that exceeded the campaign goal by 70%. Instagram engagement rates were 1.75x higher than industry average. The organic and boosted content drove more than 24,000 clicks to the Earth’s Ally website and more than 240,000 video views. 
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The Motherhood worked with Families Fighting Flu to execute a robust, multi-pronged content strategy, including influencer engagement, copy development and social media planning.
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Using their personal experiences shopping with #MyAmazon, the influencer team created hundreds of pieces of branded content that sparked more than 21 million impressions and more than 4,000 social engagements.
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The Motherhood engaged 100 influential mom influencers to create original, authentic blog and social media content around the brand’s diapers, wipes, premium diapers, food pouches, formula and baby bedding.
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A pharmaceutical client asked us to find influencer partners who experienced PAH, and we delivered.
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In this award-winning campaign, a strategically selected group of influencers drove traffic to the Molly of Denali podcast and helped to increase the base of listeners.
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This award-winning campaign engaged 24 hand-selected influencers who developed 110 pieces of unique content that generated 3,440 link clicks, 4.2 million total campaign impressions and consistently above-average engagement rates.
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The Motherhood engaged top millennial food and beer influencers to attend in-person restaurant experiences custom-designed for each influencer at Iron Hill Restaurant & Brewery. The team served as real-time social media correspondents during their restaurant visits and published additional content at strategic moments throughout the holiday season. The Motherhood also engaged an auxiliary team to promote the influencers' content regionally.
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The Motherhood organized a social media campaign to drive views of a video created by University of Pittsburgh Medical Center, including a blog and social media tour with geo-targeted, boosted Facebook posts, content re-surfacing and amplification, and a one-hour Twitter chat.
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When Mendocino wanted to engage DIY influencers who lived near a Home Depot west of the Rockies and wanted to build with redwood, we found the perfect fits.
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The Motherhood tapped a core team of creators to generate exceptional organic results over the course of a year, including 40K engagements and nearly 170K video views.
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Relationships Build Trust.

We maintain relationships with each of our influencers. We know them, and they know their followers, so together we drive meaningful results for our brand partners.

From Our Clients

“Your team has been effortless to work with, and I've partnered with a lot of agencies over the years. I look forward to rebooking another campaign!”
– Influencer Partnerships Director, Health & Wellness Brand

"This is incredible! Thank you so much. Those engagement metrics are fantastic. What a win! Thank you for this expert analysis deck as well."
– PR Agency Vice President

“I really appreciate how turnkey you’ve made this program, while delivering on-message pieces across so many influencers. It’s been a pleasure partnering on this.”
– Director of Marketing, Walmart

Our work

From Our Influencers

"The Motherhood is so thoughtful about which opportunities they put in front of me -- because they've taken the time to get to know me, my brand and my values. They are some of the best in the business when it comes to agency-influencer relationships. I am so grateful for the level of respect they always show me as a business owner."
– Brea, The Thinking Branch

“I truly enjoy partnering with The Motherhood! I find that the campaigns you design are insightful, inspire authenticity, and are always around topics I personally identify with. I choose what to work on based mostly on how well it fits into my personal life story and you make that process easy.”
– Dude Mom

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