I attended a panel discussion today called, “It’s Time to Take the Toxins Out of Our Lives” with Deepak Chopra, Sara Snow, Jeanne Rizzo, CEO of the Breast Cancer Fund, and John Replogle, CEO of Seventh Generation, and sponsored by Seventh Generation.
At the event, Seventh Generation released the results of a survey saying that 2 of 3 Americans are concerned about toxins in their household products.
“Using products with petrochemicals causes inflammation in the body,” said Deepak Chopra. “This type of inflammation is what causes many types of cancer.” said Deepak.
Deepak went on to talk about how as a country we have invested heavily for decades in trying to find a cure for cancer but we haven’t taken action to get rid of petrochemicals in the products we use daily on our skin and in our homes – even when we know they are dangerous.
“More Americans are becoming aware of the ingredients in products they put on their skin,” said Seventh Generation CEO John Replogle. “We can’t be healthy humans on a sick planet. The level of concern voiced by the American public represents a mandate for immediate, sweeping systemic change.”
Seventh Gen is ahead of the curve here. The company’s products are all “bio-based”, meaning all ingredients are derived from plants, animal, marine or forestry materials. I think you’ll be hearing more about “bio-based” materials – which are different from organic materials, in that organic speaks only to how something is grown and certified organic products can still contain petrochemicals. Bio-based products do not.
As Deepak said, “We are not nouns on this planet; we are verbs. We are in action on the planet every day.”
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