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Large Majority of Moms Say Extreme Weather is Happening in Their Areas

Influencers & Impact, Research & Insights, Trending & Social Media,
November 14, 2012
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Last week it was 80 degrees every day.  In November.  That is really weird. In June, it rained almost every day.  In Texas.  That is really weird.  Not this past Christmas, but the one before, it snowed 2 feet in Dallas. REALLY WEIRD.   – Mom in Texas

 

We had Hurricane Irene and Super Storm Sandy.   In October this year and last, we had unexpected snowstorm.  Then last winter we had no winter.  – Mom in New York

 

The last 18 months, we have had terrible sand storms blow into the Phoenix Valley.  – Mom in Arizona

 

South Dakota is in a bad drought this year, causing a smaller crop than expected.  – Mom in South Dakota

 

In preparation for 24 Hours of Reality, The Motherhood conducted a 24-hour survey of moms online to gauge their feelings on climate change.  Today more than 150 moms responded.

 

78% of them said they have experienced extreme or unusual weather in the last year and a half.

 

Mothers are worried about changes in the weather – 70% of them.  And nearly that many – 65% – are more worried or a lot more worried than they were three years ago.

 

For them, climate change is accelerating.

 

They want to get into action.  70% of women want to learn how they and their family can make a positive difference for our climate.

 

And they are taking action every day in their own lives – many talked about reducing their energy usage at home, shifting their buying habits and driving less.

 

The Motherhood conducted the climate change survey in preparation for 24 Hours of Reality with the Climate Change Project – and because, as moms, we are living through the unusual and extreme weather and we want to understand where this is headed and how we can have a positive impact on the outcome for our families.

 

We’re all in the trenches with our families and communities when extreme weather ruins our plans, damages homes and property values, keeps us from getting to work and school, and endangers lives.

 

Moms see what is happening with the weather and they wonder, what’s next?  What are my kids and their kids going to face in the future?

 

Be sure to tune into 24 Hours of Reality at 10:00 a.m. EST on November 15, 2012 to join a panel discussion on moms and climate change.  On the panel are Maggie Fox, President and CEO of the Climate Reality Project, Emily McKhann, co-founder of The Motherhood, Karen Ballard of PACE University and NYU College of Nursing, Casey Caplowe, Co-Founder and Chief Creative Officer of GOOD, and Harriet Shugarman, Executive Director of Climate Mama.

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