Social Media News for the Back-to-School Season

We can hardly believe that the end of summer is drawing near! As we get acclimated to the fall season and back-to-school routine, it can be easy to miss what’s going on in the social media world. Here are a few important social media news announcements that were made in the last week.

Before last week, Twitter’s API only gave access to 30 days of historical data. But that changed last Tuesday when the company announced it would now be offering Full-Archive Search API. Users now have instant access to every tweet ever—that’s more than 500 billion tweets! We are particularly excited about this update as it will allow brands to better gain insights to their audiences. Agencies can also use this tool to determine the success and effectiveness of past marketing campaigns and strategies, giving them insight to create even more impactful campaigns in the future.

Remember the long-lost Facebook Notes feature? You very well may be see it appear in your newsfeed soon, as the social media giant is revamping its Notes feature. The company is still testing the feature, which has a very Medium-like blog appearance. Facebook told Fast Company that it is looking for easier ways for people to create and read longer-form stories on the platform. New abilities to come with the Notes feature could include tagging people, resizing photos and adding links and hashtags. Take a look at the updated format here, written by one of Facebook’s employees.

This week, Periscope, a live streaming app, announced that it has more than 10 million accounts! This is incredible news, considering that the platform launched just a little over four months ago. Periscope reported that approximately 40 years’ worth of livestreaming footage is being watched every day with their app! If you’re considering using Periscope for your company, here’s an article listing some ways brands are using the app.

Are you pinning back-to-school ideas on Pinterest? If so, your pins are among the 172 million back-to-school pins on Pinterest. This blog post from Pinterest revealed that from July to September, there has been a 290 percent increase in pinning related to the back-to-school season. If you’re looking reach pinners this fall, it might be worth taking a look at this list of back-to-school trending topics.

Now that you’re up to speed on social media news, comment to tell us what you think of these developments!