This week, Amazon announced a new meal prep service, shortly after news of their registered trademark for “We do the prep. You be the chef,” started to circulate.
The meal delivery service closely resembles the ingredient-and-recipe offerings (such as Blue Apron and Hello Fresh) that many are already very familiar with, indicating a potentially massive shift in the industry. To date, Amazon offers 17 meal options only to customers in Seattle, but given Amazon’s global scale (including Amazon Fresh, which offers grocery delivery to your doorstep), we wouldn’t be surprised if this new service expands quickly. To make the shift happen and elevate this prep service offering, positioning it as accessible and the preferred choice, the role and buy-in of influencers will be critical.
This all comes after Amazon’s big move to buy Whole Foods for $13.7 billion in June, which reinforces the ongoing trend of the company gaining incredible momentum within the food space.
We’re excited to watch Amazon’s next big move, as we are certain that influencers will play an important part in its success!