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Ten Years Ago, Amid Tragedy, the Power of Moms Online

August 29, 2015 by The Motherhood

Ten years ago this weekend, we all held our breath as a gargantuan hurricane slammed into the Gulf Coast. Hurricane Katrina was 400 miles across and carried winds of 140 mph.

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On August 29, we woke up to horrifying scenes of disaster – 80% of New Orleans under water, people stranded on their roofs, 20,000 people packed into the Superdome that itself flooded and was without sanitation, food or clean water.

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Photo by AFP

The day after the hurricane struck, this famous photo of President George W. Bush flying over the wreckage became emblematic of the aloof non-response of his administration and many government agencies.

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We were all screaming at our televisions that more wasn’t being done.

But this was 2005, the year we all realized the Internet had the power to connect us one to one, no matter how far away we lived from each other. Cooper and I posted this to our blog:

Families who have lost everything are going to need so very much to get their lives going again.

Here at Been There, we want to establish a direct connection between those with things to donate and the people who need them. To do that, we are setting up a clearinghouse for anyone who has toys, clothes or other supplies to send directly to families.

Here’s how it works. If you have something to offer, respond to this post with what you have (and please be specific, for example if you have toys, say for what age group, how many, what sort of condition they’re in). Families in need are invited to respond to your post directly.

And if you’re here because you have a specific need, and you don’t see what you’re looking for, please use the comment section to tell us a little about your story and your needs.

And with that the Been There Clearinghouse was born. People flooded to our website to give. Within days, our blog couldn’t handle the traffic and programmers in Mexico, London and San Francisco jumped in to rebuild our site on WordPress.

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You stunned us with your imaginative generosity. You gave used cars, airline miles, retooled Mac computers (nearly 800 of them!), homemade quilts, baby clothes, school supplies, even beauty parlor chairs to help rebuild a lost salon. Schoolchildren, church groups, neighborhood associations and alumnae groups came together to help people and families.

And you came to tell your stories.

Toni, who was 21 years old with three boys, said she knew she’d get through the dark days because she saw her grandmother rebuild after Camille.  Toni wrote:

Many believe the government should be doing more for them. Me, I am just thankful to have the air mattress I sleep on and my family driving me crazy. I say I have seen the best and worst of humanity. I have seen riots over food and money, and I have seen complete strangers open their homes to give those who have no place to go a roof over their head. I have faith in my city and state, and I am with my government in saying that we will rebuild, not just buildings, but lives as well. It will of course take time and plenty of patience. For those of us that call south Mississippi home, it is worth it. Like a the phoenix from the fire my town will return as beautiful as was before Katrina, and I pray that the hardship of the last month, will be a lesson for the future.

Maddie wrote about how hard it was to get FEMA aid:

Try lugging an infant 2 miles to the nearest place that’s giving out goods. At that point all you have energy and room for is what food you can carry or fit in a stroller. What would be hugely helpful are shopping carts, wagons, wheel barrels, etc. Things that folks can fit things in if they don’t have transport. We have one bridge open in the whole Coast area, theres one way in and one way out. That’s it. The Red Cross and FEMA seems to love to put their help centers on the other side of the Biloxi Bay in Ocean Springs … the only way to get there is the highway or boat since that bridge is out. We aren’t allowed in the water and most of us don’t have cars to drive over there and we aren’t allowed to walk on the highways…how do you get help? You can imagine the frustration. 

We heard that many of you had been through tough times of your own and people had come through for you then, and you wanted to do the same for others.

My house burnt down when I was a jr. in high school and people helped us, so I want to help someone else.

Last year, I delivered my youngest son prematurely in the middle of Hurricane Frances here in South Florida. I want to help.

We are a small town family in Six Lakes Michigan, and would love to help in any way that we can. We have 7 children and know first hand how hard life can be. Thank you for your time. Hope to help someone in need.

All of you who came to the Been There Clearinghouse ten years ago helped to bring to life a new form of giving – connected giving – where you found each other, one-to-one, so that whatever was there to be given went to a person or family who needed exactly that, often in a wrapped package with their names on it, and a thoughtful, heartfelt note inside.

The response by all of you, across the country and around the globe, woke us up to the power of the web, in particular the power of moms online. You inspired us to create The Motherhood in 2006. It was your heart, story telling, and generosity of spirit that catalyzed us. We created The Motherhood because we wanted to build on your power of connection, conversation, caring and resourcefulness.

Nearly 2,000 people died and more than a million people were displaced by Hurricane Katrina, and many people along the Gulf Coast are still recovering.  This weekend we are thinking of all of you who lost loved ones, who lost your homes, your neighborhoods, your businesses, and your communities ten years ago.  We hope with all our heart that you’re doing okay today, and the last ten years have been good to you.

And we’re thinking about the tremendous outpouring of love, concern and giving that happened across the country in response to the devastation of Hurricane Katrina. Thank you for giving of yourselves, for caring so much, and for inspiring us to create The Motherhood.

Filed Under: Influencers & Impact, News Tagged With: Mommy Bloggers, our story, power, Social Good

What’s in a Name? Why “Mommy Bloggers” Don’t Label Themselves

March 16, 2015 by The Motherhood

Over the past 10 years, while working with both brands and bloggers, The Motherhood has noticed an interesting trend: Marketers, almost universally, use the term “mommy bloggers” in referring to our network, while bloggers themselves don’t always seem to love that label.

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Last month, The Motherhood worked with Smith Brothers Agency in Pittsburgh to develop and distribute a survey to bloggers nationwide. Our goal: To gain a better understanding of how bloggers currently work with brands, and how they might prefer to partner in the future. (Our complete findings will be released later this year.)

So what did we uncover?

To start, it helps to know how to address your audience.

On the strength of more than 400 responses, we found that the majority of bloggers either dislike the “mommy blogger” label (41 percent) or feel neutral about it (50 percent). Fewer than 10 percent of respondents said they like it and think it’s a good description of who they are and what they do.

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When asked what they hear marketers call them regularly, more than two-thirds of respondents identified “mommy blogger” as the prevalent term. But, significantly, when asked what they prefer marketers call them as a group, only 3 percent chose “mommy bloggers.”

Obviously, there’s a disconnect between how these women would like to be known as a group, and how they are labeled by brands who truly value their influence online.

The majority of respondents (38 percent) said they would like to be known as “mom influencers,” and more than 1 in 5 bloggers would prefer to cut “mom” out of the term entirely. A few of the preferred alternatives included:

  • Blogger
  • Digital influencer
  • Social media influencer
  • Social media strategist

One respondent summed up much of the feedback when she said, “I feel like I am more than just a mom, so I don’t pigeon-hole myself with any term.”

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On the use of “mommy blogger,” another respondent noted, “It doesn’t sound professional. It’s hard to take it seriously.” Others agreed, sharing that “mommy” is a childish adjective that only their kids should use, and “mommy blogger” can have negative connotations — among them, that blogging is a hobby rather than a business.

We know the bloggers in our network are true professionals and take their work on behalf of brands seriously. Tell us how you feel about these labels!

Filed Under: Research & Insights, Trending & Social Media Tagged With: business of blogging, Influencers, label, mom blogs, Mommy Bloggers, name, title, what to call

Bloggers Offer Advice on a New-Mom Must-Have: VTech’s Safe&Sound® Pan & Tilt Full Color Video Baby Monitor

February 19, 2015 by The Motherhood

Some exciting news from The Motherhood’s Brittnee Hammonds:

I’m so happy to share that The Motherhood team is growing … by ten little fingers and ten little toes!  We’ll be adding a boy to the mix when my husband and I welcome our first baby this summer. We’re so thrilled and can’t wait to meet our sweet little one in just a few months!

As a planner by nature, I began researching infant gear almost right away. As probably any first-time mom can attest, the options seem endless, and it’s difficult to know what is a must-have, a nice-to-have and what isn’t really necessary. However, one item that I knew without a doubt would be at the top of our list is a video monitor. Having the ability to see our baby anytime I want seems like an invaluable tool for my peace of mind!

When I began researching various models and comparing their features, I initially felt overwhelmed. I’ve found that there’s really no better way to narrow down the options than by turning to fellow moms for advice! As part of The Motherhood’s program with VTech, I sought the opinions of some trusted moms in our network to get their take on the VTech Safe&Sound® Pan & Tilt Full Color Video Baby Monitor:

“It is an excellent monitor because it is: powerful, functional and clear. I was very impressed with the picture quality on the receiver. Having the ability to see both in color as well as see at night has been a great asset for us as we keep an eye on the twins as they sleep and grow. You get a ton of value from this receiver because it is a high quality product that is very competitive as far as cost is concerned. Having such a clear picture and image has been critical to us in the use of our monitor.”
Melissa, A Sparkle of Genius

“The VTech Safe&Sound® Pan & Tilt Full Color Video Baby Monitor camera pans up to 270 degrees side-to-side and tilts as many as 124 degrees up and down. It also allows you to zoom in up to 2x to get a closer look at your little one which, as some of you probably know, is a much appreciated feature sometimes!”
Courtney, Sweet Tooth, Sweet Life

“Since we mainly use it at night what’s most important to me is the camera’s ‘night vision’ … I could easily see where Mason was at all times.”
Christa, Little Us

“[You can] turn the volume up really loud so you can hear them breathing. If you haven’t had a baby yet, you will be amazed how often you listen to make sure they are breathing. Stressful, but better if you can do it from another room and not risk waking a sleeping baby.”
Emily, Random Recycling

“No worries about the video of your little one—this VTech video monitor is equipped with digital transmission that’s encrypted, ensuring video and audio transmission is always private and secure.”
Emily, Baby Dickey

“One of my favorite things about the VTech Safe&Sound is that it’s sturdy. While I won’t really being trying to test this feature out, the whole parent unit really felt like it could take some rough handling from some little boys that seem to think it’s a toy!”
Danielle, Happenings of the Harper Household

“You can set the unit to alert you if the room hits a minimum or a maximum temperature as well as sound alerts, low battery and disconnection alerts. The unit can be set to vibrate as well. It also has a 1,000 foot range to reach all over your house.”
Meghan, JaMonkey

“Setting this system up was easier than setting my cell phone!”
Rita, Rita Reviews

VTech

The amazing pan/tilt/zoom feature, automatic night vision and high-resolution display on the parent unit have me sold! I feel great about the VTech Safe&Sound® Pan & Tilt Full Color Video Baby Monitor because it’s an item that will grow with us, allowing us to add additional handsets when the time is right.

Everyone tells me that those early months go by in the blink of an eye, so I love knowing that I don’t have to miss a moment of it. If you have any advice on motherhood or your favorite baby must-haves, I’d love to hear it!

(Featured image courtesy of Flickr Creative Commons user William Arthur Fine Stationery.)

 

Filed Under: Featured Clients Tagged With: advice, Baby Monitor, Campaign, Mommy Bloggers, Must Have, Reviews, VTech

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