Cause Marketing: What Makes Moms Go Social

The Motherhood conducted a survey of social media moms to ask them how they use social media to support causes.  Among the interesting findings:

–  92% of social media moms share what they learn online about causes and charities with their friends and family offline.

– The #1 reason moms use their online networks to tell their friends about causes and charities: they were moved by what they read or saw and wanted to help (79%).

– 66% of social media moms have purchased a product because there was a cause involved.

Here’s the infographic:

I’m presenting the initial survey results at the Cause Marketing Forum on May 29 in Chicago.

Thank you to the 501 wonderful survey respondents for sharing your insights and best practices!!!

Thank you, Fireman Creative, for designing the infographic.