Children’s MOTRIN®: Bringing “My Unstoppable Mom” to life

Over the past six months, The Motherhood has partnered closely with Children’s MOTRIN® and a team of six mom bloggers to create social media and online advertising content around the brand’s “My Unstoppable Mom” campaign to celebrate moms’ unique powers as seen through the eyes of their kids. It was a fascinating and truly special experience working with these amazing women as the program unfolded.

To kick off the campaign, each blogger brought one of her kids to New York City for a Production Day with Kelly Ripa. After working with the team on hours of photos and video to create a surprise project, one by one, the bloggers’ kids revealed individual book covers they had created to share their thoughts on “My Unstoppable Mom” – why their mom was so special to them. The reveals went a little something like this:

https://youtu.be/TVc6KVWZYds?list=PLZN2kDD2zlTP1VtQrIFP3DRnFsV713dMC

Video features Becky of Your Modern Family and her son Jackson. Additional videos available for viewing on MyUnstoppableMom.com.

The photos and videos have been used in online advertisements, and since the beginning of November, the bloggers have published blog and social media content related to “My Unstoppable Mom.” The Motherhood has also hosted several real-time conversations on Twitter with the bloggers and their communities to amplify the coverage and bring moms together around the campaign.

The bloggers’ series of posts have shared unique, thoughtful content to honor the unstoppable women in their lives, describe how their own kids and families help them feel unstoppable – and, most importantly, encourage other moms to visit MyUnstoppableMom.com to create a book cover that celebrates their unique power as seen through the eyes of their kids. Through a partnership with Scholastic, for every book cover created, Children’s MOTRIN® will donate a book to a family in need.

As Amanda at Dude Mom, a blogger partner on the campaign, said in one of her blog posts: “I just really love a campaign and a brand whose goal it is to help mothers be better for their children. When you’re busy living a full life and ensuring that your family and everyone else you’re in charge of on a day to day basis, including yourself, is healthy, strong, focused, and equipped to win each day, being unstoppable is a must.”

Top photo: Kelly Ripa with Kristin of Our Ordinary Life‘s daughter Brooklin.

Between November 2, 2015 and December 17, 2015, the makers of Children’s MOTRIN® invite legal residents of the 50 U. S.  & D.C., 18 and older, to create a storybook cover on com. Each eligible submission will trigger a donation from Children’s MOTRIN® of one (1) book to a family in need, via Reach Out and Read, with a minimum donation of 10,000 books ($17,500 value) and a maximum of 25,000 books ($24,000 value), through its partnership with Scholastic. See Official Rules at website for complete details.  For information about Reach Out and Read, visit http://www.reachoutandread.org/.