The Motherhood is at Dad 2.0 Summit this week!

Photo Credit: dad2summit.com

Tomorrow and Friday, The Motherhood will be at the (sold-out!) Dad 2.0 Summit in San Francisco, CA. We’re looking forward to the conference, which focuses on the influence of dads online, and will share some of our key learnings on the blog next week.

DOVE MEN+CARE is the Summit’s title sponsor for the third year in a row; you might recall their #RealStrength Super Bowl ad from this year. Dad-centric ads – or “dadvertising” – have made a big splash recently, and we’re eager to learn what those attending and speaking at Dad 2.0 have to say about the shift in how dads are being portrayed in media. We’re seeing a more positive representation and recognition of dads who are emotionally involved with their kids.

Here are a few stats we found particularly interesting that are relevant to many of Dad 2.0 Summit’s speaker topics:

• The number of stay-at-home fathers doubled from 1.1 million in 1989 to 2.2 million in 2010.
• Mothers make up the majority of stay-at-home parents. But today, one in five fathers are the primary caregiver of preschool-aged children when the mother is employed.
• A Boston College survey found that more than 50 percent of fathers surveyed would take on the role of primary caregiver and leave their jobs if their spouse made enough money to live comfortably.
• The same Boston College survey found that, for dads, work caused more conflicts with family life than family life caused conflict with work.
• According to the Academy of Management Perspectives, dads who spend time with their children on a typical day are more satisfied with their jobs and less likely to want to leave their positions.
• 75 percent of new dads without access to paid leave take less than a week off from work after the birth of a newborn child.

The Motherhood’s Erin Olson will be representing us this week at Dad 2.0, so if you’re planning on being there, let her know on Twitter: @eolson426! On behalf of The Motherhood, Erin would love to connect with you.

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