GoldieBlox: Making Engineering Accessible to Young Girls

The Motherhood has partnered with an incredible company called GoldieBlox on a blog campaign with an equally amazing group of moms, whose daughters have received and enjoyed GoldieBlox toys of their own. We also hosted a Twitter party yesterday to learn about encouraging and inspiring young girls in math, science and engineering fields. Sadly:

According to research, the earlier kids become interested in math and science, the more likely it is they will go into those fields as adults. Engineering is one of the fastest-growing job markets in the United States, and it is still a male-dominated field. We can thank GoldieBlox for recognizing and addressing this issue.

GoldieBlox offers three award-winning products – the Parade Float, Dunk Tank and Spinning Machine – that help young girls to learn and enjoy basic engineering principles (and they have several new products available for order now!). Each GoldieBlox product features a fun story about a girl named Goldie, who has to solve a problem by building a simple machine. The products come with pieces to build the same simple machines that Goldie builds, so kids can build along with her. After finishing the stories, they can take the pieces and use their creativity to build a limitless amount of other simple machines while making up their own stories!

Our blogger team members and other Twitter party participants were enthusiastic in their support of the toys.

Do you have a daughter who might be interested in GoldieBlox toys? How do you encourage your kids – boys or girls – in areas they might find challenging?