Who is Really Celebrating Halloween? The Answer May Surprise You!

Did you know Americans will spend $6.9 billion on Halloween in 2015?

It’s true, and just when you thought Halloween was a holiday you had outgrown, you may be surprised to learn that you may just be at your prime!

Consumers ages 25 to 34 are accounting for a good portion of both the spending and celebrating, spending nearly $100 on average on Halloween festivities, making them a key Halloween demographic.

Leading up to October 31, the conversation online — be it on blogs, Twitter, Facebook or other social platforms — is very much about the spooky, fun-filled holiday. Starting in September, your Facebook and Twitter feeds, and most likely your Instagram, too, were filled with Halloween-themed posts that included costumes, recipes, crafts and more!

Knowing the aforementioned demographic is doing most of the spending, it was no surprise when The Motherhood found that women ages 25 to 34 are most actively discussing Halloween on Facebook, and they’re most often the ones sharing Halloween-inspired crafts and recipes.

So, what stood out this year?

• The most popular recipe was this Healthy Halloween Snack Candy Corn Fruit Cocktail from Family Fresh Meals.
• The most popular craft was this great selection of Paper Plate Halloween Crafts for Kids from Crafty Morning.
• Top brands mentioned when discussing Halloween included Disney and LEGO.

Interestingly, many of the most popular recipes and crafts being shared are from previous years, a true testament to the power of evergreen online content.