Influencer Marketing Trends: A Decade in Review

As we examine influencer marketing trends, we are called to think about where we started and where we are today. At the start of the last decade, The Motherhood was one of a handful of agencies helping to shape and lead the way as influencer marketing was just being born. There wasn’t a formal name for what we did, and social media and influencer marketing weren’t industry terms yet, but the idea was quickly building steam. 

We were founded in 2006 on the idea that The Motherhood is a community – a neighborhood, and that, as our original charter stated, “the web opens up endless possibilities for good.” We saw and continue to see more than a decade later, online communities taking positive action, providing support and being good neighbors. That’s always been and always will be the best part of what we do.

So, wow. Reflecting at the start of this new decade, looking over the last ten years, it’s humbling and motivating to think about what it means to be a part of an invention, and helping it take shape and grow into an established industry. 

But influencer marketing trends are still rapidly evolving; just take a peek at the news every day. To inform where we are going, we took a closer look at some of the defining moments for us over the past decade. Community, connection and adding value, we’re happy to report, remain the common thread, and make everything about this work all the more stronger and impactful.

The Motherhood is the go-to modern communications agency and strategic storytelling partner for top brands and content creators across all verticals. With 15 years of industry expertise, 50+ combined years of brand marketing experience and thousands of proven, vetted influencers in our network, our team is ready to help your brand move to the next level.

Let’s create the next big thing together. To discuss ways we can collaborate, send us a note and we’ll get right back to you.