The world is facing an ever-evolving series of health issues, ones that people used to have to go on a search in order to find answers and develop opinions. But the emergence of online influencers has given individuals the voice, platform, and following to reach millions of people and has created an opportunity for engaging them to make important health-related conversations more visible than ever before. Understanding this online community is paramount to anyone who successfully wants to work with influencers. We’re excited to feature a new resource to help navigate these discussions with Dr. Amelia Burke-Garcia’s book, Influencing Health. Drawing from research with over 400 online influencers, the latest industry data, and practical, real-world experiences working with influencers, this book will serve as a useful and easy-to-read guide to working with influencers, in the health space and beyond.
The Motherhood is honored to support a longtime friend, partner and first-time author, Dr. Amelia Burke-Garcia, in releasing her new book, Influencing Health. Our team has had the opportunity to work with Dr. Burke-Garcia on influencer-focused health initiatives over the last decade, including campaigns and research on behalf of the Centers for Disease Control and Prevention. Dr. Burke-Garcia has more than 15 years of experience leading the way for the health communications world, and time and time again, we’ve watched how her passion and critical knowledge of the health space has helped campaigns succeed. Currently, she runs the Digital Strategy and Outreach Program Area at NORC at the University of Chicago.
Dr. Burke-Garcia uses stories to effectively illustrate the benefits of health brands working with influencers, and she provides thoughtful counsel on the challenges that come with it as well. Influencing Health will help arm readers with an in-depth knowledge of the influencer marketing space, including identifying like-minded influencers, putting together key brand messaging and Dr. Burke-Garcia’s perspective on each social platform.
The Motherhood’s CEO Cooper Munroe was interviewed for the book, sharing her perspective of the ever-evolving space and the history of how The Motherhood began. She also wrote the forward for Influencing Health! Here’s a peek:
“The best communicators are listeners, people who seek to understand, process what they hear, observe and see, and then thoughtfully articulate their important, smart insights and critical thinking for the rest of us. Amelia has done exactly that with this book, providing a valuable roadmap for strategically implementing impactful and effective influencer marketing with stories and anecdotes along the way, and building a compelling and vivid narrative for why influencer marketing matters and works.
Are you ready to be inspired by real stories of health-centered influencer campaigns? Do you want an altogether better understanding of how to utilize influencers in your line of work, no matter the industry?