16 years ago, Cooper Munroe started The Motherhood. As a pioneer in the influencer industry — and one of the original “mom bloggers” — she built our business thanks to the influential people in her online neighborhood: women. We are lucky to still work with many smart, creative, and business-minded women across a variety of verticals today. And we are especially thankful for them during Women’s History Month.
Our team did some reflecting and wanted to share some influential women who we look up to.
I have been following Sarah of The Birds Papaya for years and am continually impressed and inspired by her incredibly authentic space on Instagram. She is a true champion for women, unapologetically honest and she makes you feel like you are just a friend who is part of her overall journey (despite never having met in real life). She is a gem and an influencer who is getting everything right – from the partnerships she promotes (only brands she actually uses) to her daily shenanigans – Sarah is the real deal (even when interviewing Ryan Reynolds!)
Like other Peloton users, I talk about Peloton every chance I get! While I love all of the powerful women instructors, Robin Arzón is my true inspiration. I love the story of how she made a pivot from a career in law to a career in fitness (and how she makes a career shift seem attainable with small steps) and every time I see her on the bike or tread, I am instantly put in a good mood with her positive attitude and infectious smile and laugh. She and I were also pregnant around the same time, so I followed her journey and was able to take pre- and post-natal classes right alongside her. She is such a role model for her little girl, too, which inspires me to be the same for mine. Robin is a beam of sunshine that everyone needs.
I really admire the contributions Alyssa from Healthy IVF has made to modern society, particularly to those who are facing difficulty on their journey to building a family. She’s a mother to son, Cole, and her fur child, Bailey. Even while walking her own incredibly difficult road, Alyssa takes time to fearlessly and authentically share her story and to lift up the tight-knit community she’s built. Alyssa takes the time to personally connect followers who are facing similar challenges so they can offer each other advice and support. She often mails little gifts of hope for the sole reason of brightening someone’s day and she orchestrated a holiday giveaway of more than 100 items from small shops who simply wanted to share some joy with fellow warriors. Alyssa embodies all that is good about the infertility and loss community (worst club, best members) and I’m certain she’s made a positive impact on more lives than she knows.
Another vote for Peloton! I admire UK Peloton instructor Hannah Frankson. She brings so much fun and energy to everything she does. If I’m having a tough day I know that getting on my bike and doing one of her classes is going to elevate my mood and change my whole day. She empowers me to show up for myself!
I admire everything about what Brea from The Thinking Branch represents as a woman, parent and professional. Her vulnerability around parenthood, mental health and self-care is everything that we need right now, especially when it’s done with such kindness, truth and grace.
When The Motherhood team is around a table, figuring out a strategy, discussing the right approach to a client project or potential influencer partners for a campaign, or problem solving a communication issue, I sometimes lean back to soak it in. The wave of pride, admiration and inspiration I feel can take my breath away, especially when I think about the fact that influencer marketing didn’t exist before we started doing it. That means around our team table, ideas, tactics and approaches are being invented, in real time, by these incredible, smart, kind, thoughtful and creative women. Helping to create and build a whole new marketing industry is history in the making, and this team is leading the way. I’m grateful everyday for you Brittney Coburn, Brittnee Hammonds, Kristina Jacobs, Deanna Tomaselli and Devon Recktenwald!
Take a Comment. Leave a Comment.
Read More ...
Influencer Marketing Resources: March 2023
Influencer Marketing Thought Leader Cooper Munroe Published by Forbes
Influencer Marketing Best Practices: 3 Truths About Trustworthy Content