Photo Credit: Iris Awards
At Mom 2.0 Summit’s Iris Awards last Friday night, The Motherhood’s work on behalf of the film He Named Me Malala, in partnership with Women Online, Wake Up World Communications, the Malala Fund, Fox Searchlight Pictures and Participant Media, won the Iris Award for Best Sponsored Content.
Winners are chosen by popular vote, and we are thrilled and honored to be recognized.
Melissa Pezza of The Mommyhood Chronicles, one of the bloggers engaged by The Motherhood to participate in the campaign to spread the word about Malala’s mission and the release of the film, was on hand at the ceremony and saw the live announcement. She told us, “I was very thrilled to be involved in a campaign for an amazing woman who is not only a pioneer but such a believer in education that she lets nothing stand in her way. She is a role model for all women!”
After learning the news of the win, Monica Marino of Marino Bambinos – another of the bloggers The Motherhood engaged for the campaign – said, “Malala is truly a symbol of hope and a pillar for girls’ and women’s rights worldwide. It was an honor to play a small part in amplifying the release of her documentary film He Named Me Malala and I’m grateful to The Motherhood for including me in this incredible campaign. It’s also wonderful to see community recognition for this important work.”
Lori Pace of A Day in Motherhood agreed, saying of the program, “Helping to promote He Named Me Malala was an amazing opportunity, not only for me, but for my daughter as well. Being able to open the discussion of going against the ‘norm’ and staying with your passion no matter what happens is an important one. This campaign promotes all that is good about her story and I am not surprised that it won an Iris Award!”
During the #HeNamedMeMalala campaign in September and October 2015, The Motherhood and our partners worked with nearly 75 blogger ambassadors to share news and information, via blogs and social media, about the Malala Fund’s efforts on behalf of women’s education around the world, along with the release of He Named Me Malala in theaters across the country. We also screened the film in advance for 340 attendees in a dozen different cities. Tweets with #HeNamedMeMalala during that two-month period totaled more than 2,000 and reached 4.5 million users.
Congratulations to our incredible partners, in particular Morra Aarons-Mele of Women Online and Chrysula Winegar of Wake Up World Communications, and all of the bloggers who participated in the #HeNamedMeMalala campaign and share the credit for the Iris Award for Best Sponsored Content!