The Motherhood is excited to kick off this new year by recognizing one of our many hardworking, smart and creative influencer partners; meet JeeYoung from Simply & Every! Each time we work with JeeYoung, we’re always amazed at the quality of content that she produces! JeeYoung is a mom of three boys, living with her husband in the Detroit area. Her blog covers a multitude of parenting and motherhood topics, including food/drink and style trends.
Enough from us though, let’s hear what JeeYoung has to say about the evolution of her blog, her opinion of the state of influencer marketing and advice for new influencers:
What do you feel is the #1 trend in influencer marketing in 2019?
I think video content and long form content are (back) on the rise and taking over content creation for influencer marketing.
What content do you feel your readers find most valuable?
I think my readers find the most value in my motherhood stories and “How-To” guides of how we cook/run/play/learn/wear/travel/etc. in our household. I think we also enjoy the sense of community that we all might not find elsewhere.
How has your blog changed since you first got started?
At the center, the focus of my blog remains constant: motherhood/lifestyle and every day tips and guides of how to survive and thrive in the chaos that is parenting. The changes have been very intentional as I grow as a content creator. My changes are focused on bringing better content and posts that bring value to my readers and followers. My passion for writing and photography grows and evolves constantly and I hope that translates well in the ongoing changes in my blog since I first started and into the future as the blog’s dynamic evolves.
What advice would you give to someone thinking of who wants to be an online influencer?
Research, go for it, & Stay true to who you are! I’m a firm believer that the only dreams that don’t come to fruition are the ones not chased after. But, knowing that this industry is full of an enormous amount of information, my first piece of advice to someone considering it, would be to research the heck out of influencer marketing, social media, and blogging. Lastly and most importantly, stay true to you who are. A genuine connection is the best part of influencer marketing!
What trend is on its way out?
“One and done” brand shout outs. I think influencer marketing is shifting towards meaningful, ongoing partnerships between brands and influencers. In my opinion, authentic stories are at the heart of influencer marketing. To create genuine brand awareness and long-term ROI, ongoing partnerships are so important to tell an honest and valuable review.
What’s your greatest challenge when working with brands?
I think it’s probably two things on opposite ends of a spectrum. The most difficult challenge I’ve faced is lack of communication. On the flip side, another difficult situation to work through is when there is too much engagement/guidelines on the brand side as it deters the creative process.
What’s your best blogging or social media tip?
Pinterest is your best friend – for both the info to research and for utilizing as a traffic driver if you choose to run a blog.
Favorite program you’ve done with The Motherhood?
Mouse + Magpie! It was such a fun experience to re-do my two older boys’ shared room. And we love the line! The products are of amazing quality and we’ll be setting up their new rooms with all their fun room décor!
Thank you, JeeYoung from Simply & Every blog!
More about The Motherhood’s Spotlight Blogger Series
Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature.
Take a look at our other featured influencers here, and come back next month for the next Influencer Spotlight!