Did you know that creating brand content is the most time-intensive task for social media teams, taking up 18.5 percent of their work days, according to Social Fresh 2016?

If you are a brand content creator, you’re likely familiar with the challenge of constantly producing new posts and finding fresh angles for online content. Even the best writers can benefit from others’ creative inspiration.

Influencer campaigns are not only an excellent way to boost your brand’s awareness and increase conversation online; they can also serve as a mechanism for helping content creators avoid getting stuck on the same few topics. Here are five ways that an influencer campaign can help keep your online brand content fresh:

1. Partner with influencers to create new tips and share authentic stories to feature on your brand’s website or blog. 

The wonderful thing about influencers is how relatable their content can be; their communities follow them for that reason. When brands identify influencers who share their values and passion for products or experiences, and engage those influencers to advocate and create stories about their brand, the result is more authentic and human user-generated content (versus that created solely by a brand). Consider these stats on user-generated content (UGC):

• Visitors to websites that include UGC galleries spend 90 percent more time on the site.
• Social campaigns that incorporate UGC see a 50 percent lift in engagement.
• Ads with UGC generate 5x greater click-through rates.

2. After running an influencer campaign, keep the momentum going by cross-promoting content on your brand’s social networks. 

Running out of things to tweet on an average Monday morning? After implementing an influencer campaign, your brand can potentially have a large number of blog posts or other content that remain relevant beyond the campaign period, providing prime content to share on your social channels on an ongoing basis – with attribution.

Remember always to credit the influencer by tagging and linking to their original content. This not only gives proper credit to their work, but also helps increase your post engagement, as it will more than likely be retweeted or shared by the influencer and potentially their followers.

Acknowledging bloggers’ posts on brand channels is not limited to Twitter and Facebook! Consider creating a Pinterest board to host all of your influencers’ content about your brand. After a campaign is complete, simply re-pin your influencers’ graphics to one board on your brand account, capturing the big idea of the campaign (e.g., holiday tips, kid-friendly recipes, gift ideas). We recently partnered with Energizer for an influencer campaign that asked our bloggers to share fun, family activities for summertime using Energizer products. On an ongoing basis throughout the campaign, we pinned content to a #PoweringSummer board we had created to host all of our influencers’ ideas and graphics in one place.

3. Team up with influencers to incorporate their photography (always with attribution) into your website, blog and social.

Posts with photos get 39 percent more interaction than posts without photos. If your brand is lacking visuals on your blog or social stream, consider partnering with bloggers who have a talent for photography to create some stunning images you can use. Photos and graphics help break up text and draw people in to read what you have to say.

Instagram can be another great place to feature influencer content — with permission from the blogger. Fashion brands do this often, but it can be applied to other industries as well. Maybe you’d like to feature a foodie blogger sharing her tips in an Instagram video, or share a tech-focused influencer’s photo featuring your product. Perhaps you need a photo of your product in action, being used by a real family. As an alternative to hiring professional photographers, why not engage influencers to tell an authentic, visual story on behalf of your brand?

4. Use influencer campaigns to inspire future content angles. 

Don’t underestimate the valuable insights that can come out of an influencer campaign. Social media campaign posts encourage online conversation from which brands can continually learn. An average campaign by The Motherhood this year has received more than 200 comments across blogs and social media platforms. By diving into those comments, you’ll find consumers’ thoughts, opinions and feedback on how they are using your product. Perhaps your brand can learn a new way that consumers use your product or an undiscovered “hack” or feature. Previous campaigns’ conversation can help shape and position your brand’s future content.

How to Toddler-Proof A Beach Vacation: Tips from @oliveandtate #GrowWithVTech https://t.co/gcKvrPcWhS pic.twitter.com/Fs7GEFYUnH

— VTech USA (@VTechUSA) July 22, 2016

5. Incorporate influencer content in your email marketing strategy. 

A recent study by Ascend2 showed that engagement is the top goal for 54 percent of email marketers. Again, readers want to consume and engage online with authentic, personal content. In fact, when user-generated content is used in email marketing, it drives a 73 percent increase in click-through rates! Consider using influencer campaign blog posts and photography in your next email newsletter (always with proper attribution). It’s easy to plug in a round-up of blog posts or perhaps even feature one blog post around a particular timely topic for your followers.

There are countless ways to use influencers’ content to keep your brand content fresh! How do you use influencer content for your brand?