The Motherhood is proud and honored to announce that several campaigns we created and managed in 2014 were recognized by the Public Relations Society of America’s Pittsburgh chapter at its annual Renaissance Awards ceremony!
Our work for OshKosh B’gosh received a Renaissance Award in the Digital/Social Media Campaigns category, and a partnership with The Fred Rogers Company won in the Online/Social Tactics category, as well as the first-ever Renaissance People’s Choice Award!
OshKosh B’gosh and The Motherhood Bring Back-to-School Trends to the Blogosphere
In summer 2014, as back-to-school shopping season approached, beloved kids clothing brand OshKosh B’gosh engaged The Motherhood to help them reach an audience of moms online with key details about their fall fashions.
OshKosh B’gosh, an iconic brand famous for durable quality and emotional connections across generations, wanted to communicate that they offer stylish clothing grounded in the belief that kids have fun being kids.
Through the partnership, top mom influencers learned about the on-trend back-to-school fashions for kids available at OshKosh B’gosh and shared those messages with their communities.
The overall program resulted in more than 17 million total impressions and provided OshKosh B’gosh with a robust presence on blogs and social media, including 42 blog posts with nearly 600 comments and 4,800 giveaway entries!
The Fred Rogers Company and The Motherhood Make Daniel Tiger a Nationally Trending Topic
To help The Fred Rogers Company generate holiday excitement for its Daniel Tiger’s Neighborhood toys, The Motherhood engaged 30 amazing bloggers for a social media outreach campaign that generated 26 million impressions, earned a spot as the #1 hashtag on Twitter’s U.S. trending topics list and contributed to the toys selling out in stores around the country!
This is certainly shaping up to be the year of the tiger – Daniel Tiger, that is. The Fred Rogers Company was also recently named the 2014 Pittsburgher of the Year for their use of new media technologies, reinvigoration of a beloved legacy and passionate advocacy for children.
We are honored to call The Fred Rogers Company our neighbors and we’re proud of the remarkable legacy they’ve built!
Celebrating Award-Winning Work
Judged by the Philadelphia Chapter of PRSA, the Renaissance Award entries were submitted by public relations professionals in more than 20 categories. As one of the top-scoring entries, the Daniel Tiger program was eligible for the first-ever People’s Choice Award, and after receiving the most votes from the PR professionals in attendance, was selected as the winner! This win comes on the heels of a very successful 2014 ceremony, during which Cooper Munroe was named Communicator of the Year.
Our most sincere thanks to OshKosh B’gosh and The Fred Rogers Company for their partnership and to the amazing bloggers who helped to bring these award-winning programs to life!