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Happy Father’s Day to our Dad Influencers and Dads Behind the Blogs

Happy Father’s Day to our Dad Influencers and Dads Behind the Blogs

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One of the “other-hoods” of The Motherhood is The Fatherhood, which not only includes dad influencers who run their own individual blogs, but also those who contribute to their partner’s blog! As part of our ongoing series, The Other-hoods of The Motherhood, we want to shine a light on how dads play a role in influencer marketing. Just in time for Father’s Day, we asked our network of influencers exactly how their partners help contribute to their profession.

When it comes to the ways in which husbands or significant others are involved in our mom influencers’ blogs, more than 91 percent of respondents said their partners were involved to some degree! More than 24 percent of those surveyed said their partners were regularly involved in their blogs.

dad influencers

So, how exactly are these dads contributing?

dad bloggers
To a certain degree, in many cases, the dads in these mom blog professionals’ lives help with everything you can think of: writing, photography, finances, executing projects, providing constructive feedback, content creation – even modeling!

Here is some of the feedback they shared with us directly:

dad influencer quote
Meredith, Unoriginal Mom
father influencer quote
Lesley, The Lucky Pear
fatherhood quote
Larisha, We’re Parents
fatherhood influencer
Melissa, Outnumbered 3-to-1

We are lucky to be able to work with some amazing dad influencers, as well. Check out our Spotlight Blogger feature on dad blogger Trey from Daddy Mojo!

To all the dad INFLUENCERS AND BLOG SUPPORTERS out there: We hope you have some time to relax this Father’s Day. Thank you for all that you do!

Are you looking to execute a social media and blog influencer marketing campaign highlighting dad influencers and blog contributors? Talk to us! We are experts in scaling strategic, unique and engaging influencer marketing campaigns that fit your needs and deliver quality content and meaningful results.

Content, Insights & Measurement: Takeaways from the Social Shake-Up Show

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Recently, The Motherhood attended PR News’ Social Shake-Up Show in Atlanta. One of the top social media conferences for digital marketers, it brought together brilliant minds from Google, Adobe, PwC and many more companies. Take a look at some of our top takeaways from the event!

Content, Content Everywhere

Did you know that every two days, humankind creates as much information as we did from the dawn of civilization until 2003 (Eric Schmidt, Chairman & former CEO of Google)? That’s the equivalent of five exabytes of data!

What comprises that information, exactly? According to Jessica Fish of Leader Networks, every 60 seconds:

  • Email users send more than 2 million messages.
  • Google gets more than 4 million search queries.
  • Facebook users share nearly 2.5 million pieces of content.
  • Twitter users tweet nearly 300,000 times.
  • Instagram users post nearly 220,000 new photos.
  • YouTube users upload 72 hours of new video content.
  • Apple users download nearly 50,000 apps.
  • Tindr users swipe more than 400,000 times.

How can you ensure that your content is relevant and strategic, rather than simply churning out content for the sake of it? During the Social Shake-Up Show, Chad Warren, who manages content for Adobe, shared some tips for planning, creating and sharing three categories of content relevant to your audience:

  • Evergreen Content: Defined as content that pulls people in consistently by providing solutions to what they’re searching for within your industry.
  • Campaign Content: Warren defined this as content brands and agencies push out during key moments.
  • Real-Time Content: As the name implies, this is opportunistic content that responds to timely information.

Have more questions about this? The Motherhood provides insights-driven counsel on how to create and promote strategic content in each of these categories.

Data-Driven Insights

Social listening and keeping tabs on what’s being said about your brand and industry continues to be a huge opportunity for brands to be part of the conversation, respond to customers’ feedback and show you’re paying attention to the wants and needs of your constituents.

Rob Bernstein with IPG Mediabrands offered insights on the multi-layered process of social listening:

  • Historical/Automated Listening: This includes going back in the archives and conducting historical research, benchmarking and identifying consumer insights.
  • Emotional Listening: This layer involves keying into sentiment, insights from social media content, and the results/insights from paid social initiatives.
  • Real-Person, Real-Time Listening: Tracking tools like HootSuite and Sprinklr help streamline social listening, but it’s that human touch that helps take turn those insights into opportunities to make brands shine.

Measurement & Metrics

Presenters at the Social Shake-Up Show emphasized that social media continues to be one of the best avenues for word of mouth, and as such, marketers are constantly trying to determine how to effectively measure success on this relatively new – and ever changing – medium.

Allen Plummer with Vanguard underscores focusing on the right metrics. C-suite executives are looking for bottom-line-driving metrics such as ROI, conversion rates and determining how social media fits in with the overall customer journey.

Plummer also advised that, in order to be successful, social media needs to fit within the broader marketing picture. We couldn’t agree more!

Did you attend the Social Shake-Up Show? What were some insights you took away from the event? Share with us in the comments.

Influencer Spotlight: Felicita with Casa Moncada

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Felicita with Casa Moncada, a South Florida systems analyst and mom of two, is also a top influencer and our Spotlight Blogger this month! In our Q&A, she shares helpful tips for other bloggers, and her perspectives on the industry. Read on for more!

What do you feel is the #1 trend in influencer marketing in 2017?

Live video seems to be a big thing this year with Facebook Live, Snapchat, and Instagram Stories.

What content do you feel your readers find most valuable?

My readers like easy recipes and DIY projects. Giveaways are pretty popular, too! I think anything that can make their lives a little easier.

What are your thoughts on working with a brand on multiple occasions (vs. one-off programs)?

Working with brands on multiple occasions is a great way to form lasting relationships with that brand. If it is a brand that we love, it is easier for our posts to sound authentic. Our readers can see that we really connect with that brand/product.

Influencer marketing is…

Changing the world! Influencers are becoming more and more powerful. We bring brands/products to people in an authentic way.

What is your favorite space to engage with your readers?

Instagram is definitely my favorite platform. Pictures tell so much and now we have the option of doing videos.

Where do you find inspiration for new blog posts?

I find inspiration all around me. Things my kids are doing, watching, talking about really helps me know what is “popular.” I also get inspiration from talking to friends and family about what is happening in their lives.

What advice would you give to someone thinking of starting a blog?

Blogging definitely takes work. Having 10-15 articles already written will help manage the other aspects of blogging — such as focusing on sharing on social media. Sometimes blogging can seem overwhelming, so having that little cushion could be a tremendous help!

Tell us why you blog.

I started a little family blog back in 2008 to share photos of my first born with friends and family back in New York. I grew to love writing and sharing recipes and projects with the world. It really is an outlet for me to be creative. I love learning new things and connecting with other bloggers. It really has been a wonderful experience.

What’s your greatest challenge when working with brands?

I think it is definitely getting them to see our value and paying us for it. Writing blog posts, taking pictures, editing pictures, and sharing on social media is work. We should be paid for that.

Favorite program you’ve done with The Motherhood?

I love the Suave program that I participated in with my son. He is such a little character and always worries about how he looks. Suave gave him the confidence he needs.

What are your thoughts on Snapchat?

I like Snapchat but have not used it for blogging. I think if I’m going to do video, I want it to be something my readers can revisit. If you have a lot of followers on Snapchat, I can see the appeal of sharing a quick video to feature a product or brand.

Where do you see the most engagement with your content?

Instagram definitely shows the most engagement.

What should brands start doing (better) when working with bloggers?

I think brands should let bloggers be creative. Trust that they will do amazing work on their behalf.

For more on Felicita, check out her blog here!
Felicita with Casa Moncada

More about The Motherhood’s Spotlight Blogger Series

Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature.

Take a look at our other featured influencers here, and stop by in July for the next Spotlight Blogger!

Fred Forward Symposium: Thought Leadership on Families, Digital Media, Mister Rogers and the Neighborhood

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Last week, I had the great fortune to be a part of the Fred Forward Symposium at the Fred Rogers Center in Latrobe, PA, where the goal was to look at and discuss, from a variety of different angles and expert voices, “How families live well with media and technology in ways that strengthen and enhance adult-child relationships?”

Amazing minds from media, entertainment, academia, research, non-profits and business presented on topics, each more fascinating and thought provoking than the next. Presentations included: Family Personas in the Media (shout out to Dr. Shira Lee Katz from Netflix); Learning from Organizations in Diverse Settings (this session still has me thinking – thank you Brian Wallace of The Coin Laundry Association, Ramon Murphy of the Bodega Association of the US and Patti Miller of the Clinton Foundation and Too Small to Fail); The Impact of Words and Language; Messages Not to Be Missed; Brand Strategy; and Connecting with Parents Through Children’s Media and Music (Laurie Berkner, Joey Mazzarino and Brad Montague seriously brought the house down!). Facebook’s head of safety, Antigone Davis had powerful points about connection and community, as well as safety, sharing the MamaDragons as an important example of the impact of online community and support.

Every single speaker was mind blowingly impressive and I loved meeting and chatting with so many of you: Amazon’s brilliant Dr. Alice Wilder, the motivating and inspiring Joanne Goldblum of the National Diaper Bank Network (their work changes lives), Dr. Todd Wolynn from Kids Plus Pediatrics (everyone should be so lucky to have him as their pediatrician), Dr. Anne Gill (who made me cry with her beautiful words on parenting) from the Center for Parents and Children University of Pittsburgh and the very witty and smart Wynne Tyree of Smarty Pants.

Betty Cohen, Chris McKee and I presented a panel titled: Lessons Learned from Commercial Messaging. Betty moderated in such a thoughtful way while Chris (a seriously talented guy) and I focused on dad and mom angles of marketing. I can hardly wait to work with both Chris and Betty more. They are so sharp, funny and wise. I’ll let Twitter tell you:

Here are more from tweets from the Fred Forward Symposium! I can’t help sharing these tweets, every session had such nuggets that I can’t stop thinking about:

It was so clear through the Fred Forward Symposium that we are strengthened, sustained and grow because of the support of our neighborhoods, wherever they may be. Thank you Rick Fernandes and the whole Fred Rogers Center team for including me. I’ll never forget your incredible symposium, the life experience of it and the invaluable lessons from the hearts and brains of the world-changing people there.

 

Mother’s Day Post: Kids Say the Darnedest (and Sweetest!) Things

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Every mom knows that life is unpredictable; schedules change last-minute, messes are made at the most inconvenient times, and kids constantly say the darnedest (and sweetest) things! With Mother’s Day approaching, we’re taking a moment to celebrate motherhood through the eyes of kids!

Our influencers recently gave us hilarious and precious quotes that their kids shared about them as moms. We absolutely loved what they had to say. Do any of these sound familiar to you?
mother's day post

Fadra, All Things Fadra

“My daughter always says, ‘You’re the best mom IN ALL THE LAND’ (Disney emphasis, of course).” – Leanne, Rave & Review

“I asked them what they thought would happen if I didn’t do my job as a mom for one day. My oldest said, ‘We’d all die!'” – Shell, Things I Can’t Say


Jennifer, Engineer Mommy

Donna, Blog by Donna

“My 5-year-old: ‘I love you mom, even if you aren’t that smart. I mean, you forget things sometimes, around the house. And maybe you suffer from short-term memory loss? I don’t know. I love you anyway.'” – Marie, Marie Osbourne

“Mom, you are legit.” – Kasandria, Southern Bella’s Ways


Stephanie, Beauty Brite

“My daughter wants to be a blogger and ‘the best cook like me’ when she grows up.” – Bianca, Ella B Styles

Rita, Rita’s Reviews

Happy Mother’s Day! What’s the funniest thing your kids have said about you as their mom?

The Motherhood’s CEO Talks Influencer Marketing on TechVibe Radio

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The Motherhood’s CEO, Cooper Munroe, had the opportunity to participate in 1020 KDKA’s TechVibe Radio’s Neighborhood Tour. The hosts of the radio show, Pittsburgh Technology Council’s CEO Audrey Russo and Director of Visibility Jonathan Kersting, regularly interview local technology and entrepreneurial leaders.

TechVibe Radio

During the interview, Cooper shared a history of how blogging emerged, more about The Motherhood’s roots and her thoughts on how technology has empowered influencers in becoming some of the most sought-after marketers of our time.

Check out her interview here!