Influencer Spotlight: Jasmine with Stylish Cravings

The Motherhood is recognizing Jasmine with Stylish Cravings as our first Spotlight Blogger of 2018. On her blog, Jasmine beautifully catalogs life with seven kids, and shares relatable mom advice (like reassuring us that it’s okay to say “no” to things that don’t bring you joy!), recipes, home decor, DIY projects and, as you might guess, style and fashion.

Read our Q&A to get her insights on the social media marketing industry below!

What do you feel is the #1 trend in influencer marketing in 2018?
I don’t really think that there will be one specific influencer trend. I do, however, think that brands (and readers) will be expecting more from influencers. Quality content, gorgeous pictures, videos, etc.

Tell us why you blog.
Originally, I started blogging just for fun. I used it as a way to express all of the things that I loved about fashion. I quickly realized that I could take the knowledge from my already-existing passion for fashion and my retail management experience and use it to grow! It was a win-win because I was doing something I loved and I got to be home with my kids more often. To this day, I still blog for all those reasons, only now it’s a career!

Where do you find inspiration for new blog posts?
TV shows (I love reality TV), magazines, my kids, my life, and, of course, the internet!

What content do you feel your readers find most valuable?
I’d say it’s a toss-up between recipes and parenting tips. Being a mom of seven, I think my readers have come to appreciate my experience in what I do.

What is your favorite space to engage with your readers?
For me, it’s always been Facebook and, more recently, Facebook Live. Interaction has never been easier!

What’s the #1 question you’re asked by your readers, and what’s your answer?
How I manage to get it all done. The answer? I don’t get it all done. I make a list, I try my best, I try not to sweat the small stuff, and I’ve learned to say no to things that don’t make me happy. It’s a juggling act; somedays I’ve got all the balls in the air, and other days I can’t even find the balls to juggle.

What advice would you give to someone thinking of starting a blog? 
Treat blogging like it’s your job, but don’t blog just to make money.

What are your thoughts on working with a brand on multiple occasions (vs. one-off programs)?
This past year I’ve worked with several brands multiple times and I really enjoyed getting to know the brand well. Gaining their trust that I will deliver what they want and/or need is rewarding. Working with a brand on multiple occasions is something I’d like to do more of this year.

What are your thoughts on Snapchat?
My kids are obsessed with it and I get why, but I don’t use it too often.

2018 is the year of:
Live videos!

Influencer marketing is:
Thriving more than ever!

Favorite program you’ve done with The Motherhood?
The one with Johnson’s! It’s a brand I’ve used with all my kids, so it was a great fit for me and I loved that they sent me a sweet gift for the holidays!

What’s your greatest challenge when working with brands?
Disorganization, which in turn leads to a lot of rushed edits.

What are brands doing right when working with bloggers?
I love working with brands who appreciate my time and how much work goes into a post.

What should brands start doing (or doing better) when working with bloggers?
I still think bloggers are a bit undervalued and brands need to really see how much of an influence we have.

Follow Jasmine with Stylish Cravings on her favorite place to engage with readers: Facebook!

More about The Motherhood’s Spotlight Blogger Series

Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature. Take a look at our other featured influencers here.