When it comes to choosing if – and how much – you will include of your children online, influencers have varying opinions on the subject. While some show many aspects of their children’s lives each day, others choose to avoid sharing them all together. And others fall more in between in including children in influencer posts.
At The Motherhood, we work on a variety of campaigns, many of which include products and services meant for children. Our CEO Cooper Munroe and three of our long-time influencer partners (Kelly Brennan of Making the Mom Life Easier, Amanda Rodriguez of Dude Mom and Stephanie of Olive and Tate) weighed in on this subject in a recent article from Adweek: Influencers’ Kids Are the New Child Stars, but the Rules Are Just Being Written. The article notes that over the past several years, scrutiny into including children in influencer posts has intensified.
As a pioneer in the influencer industry, Cooper and The Motherhood team have spent more than a decade building personal relationships with an inclusive community of influencers and are well-versed in this subject. Whenever we start a new client campaign that involves children, we discuss the details from the get-go to ensure we are delivering on the brand’s goals while also considering each influencer’s personal comfort levels. It’s a standard practice for us, and both the client and the influencers appreciate the thoughtful and intentional approach when creating campaigns that include children and families.
Thank you to Adweek for featuring us! What is your philosophy? Read the article here and let us know your thoughts on including children in influencer posts. (Note, the article may require a subscription to view.)