The Motherhood Rebrand

As you might have noticed, things look a little different around here! The Motherhood is thrilled to introduce a new look and feel for our website and brand.

When our agency was born in 2006, mom influencers and parenting campaigns were our primary focus. Since then, we’ve grown to include many campaign categories and influencer verticals: We currently work with clients in a broad variety of fields like health, finance, fashion, food — just to name a few. And our influencers now represent categories beyond moms, including millennials, technology, finance, fashion, beauty and food.

Through the last decade, our company has also developed a unique approach to influencer marketing. In a world of automated platforms and technology, The Motherhood stands out by building human connections for the benefit of everyone involved. For example, we hand-select and personally invite influencers for each campaign. We believe there is no one-size-fits-all campaign, and each campaign is customized specifically for our clients.

Following all of that experience and evolution, it seemed like the perfect time to freshen up our branding to better reflect our work and process. Thank you to local Pittsburgh company Top Hat for helping us pull our ideas, beliefs and style into a new logo and website!

We are excited to share all of the changes here at The Motherhood and look forward to continuing our successes on behalf of clients and influencers through the rest of the year.