Influencer Spotlight: Jacquie from The Sweeter Side of Mommyhood

Meet Jacquie from The Sweeter Side of Mommyhood! The Motherhood has had the privilege of working with this amazing Pittsburgh mom of four for several years, and our team is always blown away by her creative approach to campaigns. Jacquie consistently produces amazing, quality content for her readers. You’ll quickly notice from her blog and social feeds that she is passionate about photography, DIY art and hands-on making. She even offers many of her projects on her Etsy shop, which we absolutely adore!

We especially love Jacquie’s vulnerable and authentic voice, which is so evident in the real-life stories she tells. She is the real deal, which is why we couldn’t wait to feature her for this month’s Influencer Spotlight! Read on for our Q&A with the creator behind The Sweeter Side of Mommyhood:

Where do you find inspiration for new blog posts?

Mostly from real life! My girls and I are always creating something new. My husband and I love to cook and experiment with new recipes. And our whole family loves to get out and explore our city. Real life always makes for the best content and I love having a responsive community to share all that with!

What is your favorite social media platform?

Instagram! I’m always first and foremost an artist at heart and the little squares of the Instagram world are a constant and beautiful source of inspiration for me. It’s also the place I’ve formed really meaningful connections with other mamas and families of kiddos with hearing loss. I love being able to inspire other families to get creative, and Instagram is the place I get to actually see that happening when other people tag me in the things they try from my account. It makes my day!

What is a valuable tip you learned in the years you’ve been blogging at The Sweeter Side of Mommyhood?

Identify your goals and work toward them! It might sound obvious but sometimes bloggers get sidetracked with things they think their readers want or other bloggers in their niche are doing. Continually ask yourself, “is this helping me reach my goals or not?”

What is the #1 question readers ask you?

How do you find the time to do it all? My answer is usually the same – I don’t do it all, I usually skip the laundry. Ha! But seriously. Something’s got to give, and sometimes it’s better for my mental health/work/productivity to paint/sew/craft than it is to to do chores. AND we all have the same 24 hours inside every day. You make the time for the things that are important to you. I also only do “chores” while my kids are awake. I use naptime hours and after bedtime hours for FUN things – photography stuff and editing, sketchbooking, quilting, knitting, baking etc. Don’t do your “boring work” while your kids nap!

Influencer marketing is _______.

An industry! I think influencer marketing is starting to be taken seriously on one hand, while on the other, people still think influencers are pretty models selling clothes and makeup.

What should brands start doing (better) when working with bloggers?

Establish long-term contracted partnerships! I love being able to build brand relationships and continually share our family’s love for a brand. This feels more authentic and comes across as much more trustworthy for an audience. Multiple shares over a longer period of time. I know it’s not always possible, but when it is, I JUMP on those opportunities.

What are your thoughts on blogging conferences / are you attending any blogger conferences this year?

I wish I could attend a conference but haven’t yet. I’ve always been attached to nursing babies or been pregnant. Ha. Maybe next year! From what I’ve seen, they can be amazing networking events and provide so much information and inspiration. I wish there were more creative retreat type workshops in existence – smaller hands-on craft experiences for the art and craft-related bloggers of the world. I’d love to attend a conference that could connect bloggers with art-related brands and sponsors.

Favorite program you’ve done with The Motherhood?

Oh this is tough, there have been so many… I really enjoy working local – I loved the Dinosaur Exhibit campaign with the Pittsburgh Zoo and PPG Aquarium (I love taking the photos for these types of events), The History Center Campaign to share the Expedition Moon exhibit, and working with 412 Food Rescue – a nonprofit we’ve come to care a lot about!

What are your thoughts on affiliate marketing?

I don’t participate in any affiliate marketing except for Amazon. I haven’t found any other affiliate platforms that are worth my while. Because my niche is more creative-based, I don’t find much use for affiliate sales. I don’t “sell items” as much as I “teach skills.”

What is your most productive time of day?

Morning for sure! I have never needed much sleep – I can get up at 4am and crush a day of work before my girls even wake up. It’s my favorite. Hot coffee, a dark living room and my iPad. The best mornings!

Phew…We’re already inspired! Make sure to follow Jacquie from The Sweeter Side of Mommyhood on Instagram, as well as her blog, to forever be in awe and motivated by beautiful, unique DIY projects, crafts, stories and much more! Thanks so much for your consistent creative work, Jacquie!

More about The Motherhood’s Influencer Spotlight Series
Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature.

Take a look at our other featured influencers here, and come back next month for the next Influencer Spotlight!