Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
From Weeks To Minutes: How AhaCreator Redefines Influencer Efficiency – June 14, 2026
Artificial intelligence has already transformed how brands buy media. Programmatic advertising, automated bidding, and AI-driven targeting have turned what was once a manual discipline into a system that learns and optimizes in real time. Influencer marketing, by contrast, has remained stubbornly analog. Behind the polished facade of creator campaigns sits a workflow that is still largely manual.
Creator Marketing Earned the Budget, Now It Has to Justify It at Scale – June 12, 2026
Most brands running creator programs already know it’s working. The harder questions are whether they can prove it precisely enough to justify (or get more) budget, and whether they can scale it without breaking what got them there. Those two questions are where most programs stall — and where the gap between a creator program and a creator system becomes impossible to ignore.
Influencer marketing isn’t broken. Your measurement model might be – June 11, 2026
Ask any marketer how they evaluate an influencer campaign and you’ll likely hear the same question: ‘Is it driving ROI?’ It’s an understandable reflex. But it’s also the wrong place to start. Today, the real challenge confronting most influencer programs isn’t whether or not the channel works. It’s whether brands measure it in a way that reflects how people actually buy, and how, over time, influence compounds.
Helping Brands Deliver Impact With Creators and Stronger Creative – June 10, 2026
- Introducing new ways for brands to connect with trusted voices and create content that drives real business results on LinkedIn
- Bringing creators and brands together in one place—so trusted voices can scale, and influence becomes real opportunity with Creator Marketplace
- Providing hands-on support to help marketers create LinkedIn content and custom campaigns that drive measurable results with BrandWorks
Today’s buyers expect more from every interaction. In fact, 77% of B2B marketers say buyers need to trust and know a brand before they’re willing to engage.* That’s why we’re introducing Creator Marketplace and BrandWorks: Creator Marketplace helps brands find and work with the right creators, while BrandWorks provides hands-on support to create content and custom activations for campaigns, all built for LinkedIn.
How content creator Natalie Marshall built her company’s culture from the ground up – June 8, 2026
Natalie Marshall started creating social media content in 2020 just for fun. Before long, she became known as “Corporate Natalie.” And what started as a hobby turned into a small business, Corporate Natalie LLC, inclusive of Marshall’s social media platforms, influencer marketing agency, and virtual assistant platform, that she runs as its CEO.
From One Post To Many: 6 Ways To Repurpose Influencer Content For Maximum Impact – June 8, 2026
Influencer marketing is taking a bigger chunk of many brands’ budgets. Unilever, for example, announced in 2025 that it was putting 50% of its marketing budget into influencer spend. This investment is often only possible if you make influencer content work harder. Unilever’s CEO explained that the brand would prioritize “variety of creators, volume, virality and velocity of content.”
Inside imaging company Prenuvo’s creator strategy – June 4, 2026
“Come with me to see if I have cancer!” That’s how creator Victoria Paris started a recent video showing what it’s like to get a full-body MRI scan from Prenuvo, a company that offers elective imaging tests. Her tone was knowingly satirical—who makes a day-in-the-life-style video about getting an MRI?—but she documented the entire process anyway.
Inside the Creator Economy’s Quiet Revolution – June 2026
Influencer marketing used to be simple. Find someone famous. Pay them to hold your product. They post it to their millions of followers. Job done. Reach bought. The model worked because social media was built on the follow graph. You saw content from people you followed, in roughly the order they posted it. Influencers were distribution channels with personalities attached. Follower count was the media rate card. That world is gone.
5 AI Tools That Replace A $10,000/month Marketing Agency – June 5, 2026
Many businesses overpay marketing agencies that often lack the founder’s deep customer knowledge. New software tools now empower founders to manage marketing more effectively and affordably. Claude Cowork acts as an AI strategist, building assets and dashboards based on “vibe coding” and voice commands. Senja collects crucial social proof via customer testimonials, integrating them into campaigns. Coachvox creates an AI founder version to nurture leads and answer questions, boosting conversion rates. Syllaby transforms ideas into viral short video clips with scripts and AI voices for broad distribution. Lastly, Cape, a non-AI app, combats digital distraction, fostering creative insights. These tools enable founders to leverage their unique market understanding, execute strategies independently, and outperform traditional agencies, saving significant costs.
Smash the silos between creator spend and media budget – June 4, 2026
Remember the old influencer marketing playbook? Write a fat cheque to a charismatic creator, let them post organically to their profile and cross your fingers that cultural relevance, engagement and reach magically follow. If anyone mentioned paid amplification, it was usually treated as an afterthought with a bit of budget thrown at a post three weeks later, long after the moment had moved on.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships – June 4, 2026
After years of relying on affiliate sales, retailers are rushing to roll out their own creator programs en masse to make creator commerce more measurable, scalable, and controllable. But creator Lola Torres, who won influencer shopping platform LTK’s beauty creator award in 2024, has built her career on affiliate marketing, and she’s sticking with it despite how labor-intensive it is.
The UGC Revolution: How Brands Are Building Content Engines Without Studios – June 3, 2026
A few years ago, if a marketing team wanted fresh content, the process was fairly predictable. A brief would be written. An agency would be called. A production schedule would be drawn up. Budgets would be approved, locations booked, talent hired, edits reviewed, and assets eventually delivered. By the time the campaign reached consumers, weeks—sometimes months—had passed. Today, that timeline feels almost outdated. Spend a few minutes scrolling through the social feeds of some of the world’s fastest-growing brands and you’ll notice something interesting. The content that attracts the most engagement often doesn’t look like advertising at all. It looks like a customer showing how they use a product. A creator sharing an honest review. An employee posting behind-the-scenes moments from a workplace. A community member documenting an experience in their own words. Somewhere along the way, the centre of gravity in content creation shifted. Brands stopped being the sole storytellers and started becoming curators of stories happening around them. What we are witnessing isn’t simply the rise of user-generated content. It is the gradual dismantling of a marketing model that relied heavily on studios, large production budgets, and tightly controlled creative processes. In its place, brands are building something far more dynamic: content engines powered by creators, customers, employees, and communities. The irony is that many marketers spent years trying to make advertising look more authentic, only to discover that actual authenticity was sitting outside the studio all along.
How Top Brands Turn Creator Marketing Into a True Business Driver: 3 Key Takeaways From CreatorIQ Connect. – June 3, 2026
Where influence meets impact. That’s the promise of CreatorIQ Connect, and for the leaders who’ve been in the room, those words describe the day itself: the room where the industry’s boldest moves begin. Each October, more than 1,000 global marketing leaders and creators from the world’s most influential brands, agencies, and social platforms gather at The Ebell of Los Angeles for a single high-impact day that shapes how they think about creator marketing for the rest of the year. Past attendees point to three things that make it different.
The Deinfluencing Era: What Happens When Creators Say ‘Don’t Buy This’ – June 2, 2026
“Don’t buy this” is not a phrase brands expect to hear from a creator they’re paying, yet it’s quickly becoming one of the most powerful signals in influencer marketing today. Not long ago, I worked on a campaign where every deliverable was polished, positive and perfectly aligned with the brief. The influencers did everything right on paper, yet the response was underwhelming. Engagement was shallow and conversions lagged. Around the same time, a creator outside our campaign posted an unsponsored video breaking down why a similar product was not worth the price. That video drew more comments, saves and debate than our entire campaign combined. More importantly, when that same creator later recommended an alternative, it sold out within days.
The Creator Marketing Secret That AI Can’t Replace – June 2, 2026
In one version of the future of influencer marketing, human creators are optional. In that version, brands generate virtual influencers on demand: perfectly consistent, infinitely scalable, with no reputational risk, no negotiation, and no days off. The content is algorithmically optimized, the aesthetic is brand-controlled, and the campaign deploys globally overnight. It is efficient, predictable, and—at least on paper—logical.
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators – June 2, 2026
Retailers from Target to Urban Outfitters and Aerie are trading one-size-fits-all affiliate schemes for hybrid creator programs that mix gamified communities, tiered rewards and performance-based pay. The goal: to fix affiliates’ weak spots like tracking gaps, scaling headaches and creator frustration with flat commissions.
B2B Influencer Marketing: Building Trust Through Industry Voices – June 2026
Looking to create campaigns that win awards in 2026? This blog is informed by examining shortlisted campaigns from the 2025 B2B Marketing Awards. Evaluated by more than 100 independent, client-side judges through a rigorous two-stage process, the analysis goes beyond just the winners to reflect the full breadth of high-performing work—offering a clearer picture of what’s driving success in B2B marketing today and how teams can evolve their strategies accordingly. In this blog, we share more about influencer marketing and share a brilliant campaign to demonstrate its impact.
SOCIAL NEWS
Edits is getting a desktop version and an AI production assistant – June 14, 2026
Meta has announced that a desktop version of its Edits video editing app is coming, while it’s also adding an artificial intelligence-powered assistant tool within the Edits workflow, which will be able to assist with idea suggestions and analytics-based tips.
LinkedIn outlines effective B2B marketing strategies – June 11, 2026
LinkedIn partnered with Bain & Company on a new report that examines the key considerations powering B2B buying decisions. The study also looks at how marketers can better align their messaging with these factors to improve response.
LinkedIn launches its own Creator Marketplace – June 10, 2026
LinkedIn is taking the next steps in empowering creators to make money from their in-app presence, with a new Creator Marketplace that will enable brands to connect with creators who can help them reach their target audience.
Instagram expands Reels post-view ads to all advertisers – June 8, 2026
Instagram is giving more advertisers access to its post view ads in Reels, according to a press release sent to Social Media Today. The post view ads display a promotion after the conclusion of an organic Reel in-stream.
Edits adds new audio and font features – June 7, 2026
The updates keep on rolling for Edits, Meta’s separate video editing app. The latest round of feature additions includes the ability to import audio files, volume level matching across tracks and even more new sound effects.
LinkedIn adds more post performance insights – June 7, 2026
LinkedIn wants to give creators more insight into their content performance in the app, via expanded insight data on how much of their post reach is coming from their followers, and how much is from those they’re not directly connected to.
Meta launches creator assistant chatbot – June 4, 2026
Meta has launched an artificial intelligence-powered creator assistant chatbot, which aims to help creators understand what to post, when to post, and more. The new chatbot offers customized advice and tips on how creators can maximize their Facebook and Instagram presences.
How to Use Instagram Carousels in Your Marketing – June 1, 2026
Instagram carousels are a powerful yet often underutilized tool for marketers. With the ability to share multiple images or videos in a single post, carousels offer a dynamic way to engage your audience, tell stories, and showcase products or services.
Instagram introduces teleprompter tool – May 31, 2026
Instagram is expanding its in-stream teleprompter tool from Edits to the main Instagram app, which will give creators another way to manage their script in-stream.
Are social platforms going to charge all users for access? – May 31, 2026
After Meta announced a range of new add-on subscription packages, questions were raised as to the viability of free social media moving forward, and whether, at some stage, everyone will have to pay to access the apps.
Instagram engagement rates provide insight into reach – May 26, 2026
Instagram Chief Adam Mosseri shared new tips on how to utilize Instagram’s content performance insights, as well as which data points are relevant to different types of engagement and usage.
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