Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
Creator scandals have turned morality clauses into brands’ go-to exit strategy – April 13, 2026
Whether it was Edie Parker quietly scrubbing every trace of Summer House star Amanda Batula from its website days after she revealed a secret relationship with one of her cast mates, or ABC canceling an entire Bachelorette season after TMZ published footage of its star in a physical altercation with her then-boyfriend, the pattern is the same: when a creator becomes a liability, brands reach for the escape hatch. Experts believe that hatch has a name: the morality clause.
So You Want a Free Trip to Coachella? Get in Line. – April 12, 2026
Cedoni Francis had a goal: get invited to Coachella to see Justin Bieber. Ms. Francis, who is 27 and a graduate student at Columbia Business School, has been a die-hard fan of Mr. Bieber since she was a preteen in a purple bedroom — the singer’s signature color at the time — with a wall covered in posters of his swoopy-haired face.
Corporate Natalie’s advice for the AI era: Find what makes you “irreplaceable” – April 11, 2026
Natalie Marshall launched Corporate Natalie as a side project. Now she’s running a creator-led agency redefining influencer marketing. But she told Fortune the path isn’t for everyone—and urges people to focus on what makes them “irreplaceable” in the age of AI.
What Most Brands Get Wrong Measuring Influencer Marketing ROI – April 8, 2026
Influencer marketing ROI is measured by combining engagement, content output, consumer intent signals, and retail impact, not just impressions or reach. Many brands make the same mistake when they launch an influencer marketing campaign. They treat influencer marketing like awareness media, when it’s a behavior-driven channel.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators – April 8, 2026
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels. The move has great earning opportunities for creators on the app.
How Corporate Natalie turned a $500 brand deal into a creator empire—and her own agency – April 5, 2026
When Natalie Marshall, better known as Corporate Natalie, landed her first brand deal (a sponsored post for Twisted Tea), she made $500 and felt invincible.
Corporate Natalie launches creator-led influencer marketing agency Expand Co-Lab – April 5, 2026
Natalie Marshall, known as ‘Corporate Natalie,’ has built a successful content creation business over the past six years, amassing millions of followers across social media platforms by parodying office culture. Now, she’s launching a new creator-led influencer marketing agency called Expand Co-Lab, which she believes can fix the fundamental issues in the influencer marketing industry by facilitating direct conversations between brands and creators during the briefing process.
SOCIAL NEWS
Instagram adds comment editing – April 9, 2026
Instagram added the ability to edit comments, a much-requested feature update that will address a key frustration in the app. The new edit option will be accessible below published comments in-stream. Tapping on the “Edit” option will open a new pop-up that essentially re-opens a comment for revision.
Instagram chief debunks popular engagement hack – April 6, 2026
Bad news for those looking for an Instagram reach boost. In his weekly Q&A session on Instagram Stories last week, Instagram Chief Adam Mosseri said that reposting feed posts in Stories won’t increase post reach, debunking a common myth about engagement boosting that’s been presented as a platform hack.
Instagram allows creators to schedule Trial Reels – April 2, 2026
Instagram announced that creators will be able to schedule Trial Reels, which will give users more control over their Reels experiments. The move may also help to improve reach and response. Trial Reels, which Instagram launched December 2024, enabled creators to share their latest uploads with a selection of users who don’t follow them. This allowed creators to glean feedback on new ideas and concepts outside of their regular follower base.
Click here to sign up to receive info on trends in social media, the influencer marketing industry, best practices and news straight from our experts to your inbox at a frequency that works best for you.
