Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing
The Rise of ‘Workfluencers’ Is Changing How Businesses Reach Customers – November 1, 2026
Baton Rouge Business Report examines work-focused creators and their growing role in B2B marketing, noting that 56% of B2B buyers who engage with creators say they rely on their input.
How Entrepreneurs Can Work With Creators and Cashback Sites Cheaply – October 31, 2026
Forbes explains how small businesses can use affiliate marketing on a tight budget by paying creators and cashback sites for completed sales rather than clicks or impressions.
Disney, e.l.f. Beauty, and More Share Their Best Creator-Marketing Moves – October 30, 2026
Business Insider reports top creator marketers are using platforms like TikTok to own the red carpet and Threads to experiment, among other tactics.
US Adults Say Craft and Sustained Commitment, Not Fame, Separate Creators From Influencers – October 30, 2026
A new study finds people read an influencer as transactional, someone you employ for a marketing tactic, while a creator is seen as an artist you want to follow long term.
Confusing Influencer Reach With Influence Has Become a Trap for Brands – October 30, 2026
eMarketer warns brands against treating reach as influence, citing its forecast that US influencer marketing spending will grow 16.5% in 2026 and reach $14.15 billion by 2027.
Creators Are Now Classified as Small Businesses, but What Does That Actually Mean? – October 29, 2026
Digiday looks at what it means in practice that creators are now classified as small businesses.
EGC
How Employee-Generated Content Can Promote a Brand Without Mentioning It – October 27, 2026
A Forbes Communications Council piece argues that research on employee-generated content (EGC) suggests it can benefit organizations even when the content doesn’t mention the brand.
SOCIAL NEWS
Instagram Offers YouTube Creators Six-Figure Long-Form Video Deals – October 30, 2026
Business Insider reports selected YouTubers have received offers of $50K to $500K to post videos on Instagram’s new long-form Features. The deals aren’t exclusive, but Instagram asks for same-day posting alongside YouTube.
Ofcom Sets Out Age Check Plans for the UK’s Teen Social Media Ban – October 29, 2026
The Guardian reports Ofcom has outlined how age checks would work under the UK’s planned ban on teen social media use.
Watch Out, YouTube: Instagram Goes From Short-Form to 90-Minute Videos – October 26, 2026
TechCrunch reports Instagram is testing horizontal ‘Features’ videos of up to 90 minutes in the US and Brazil, a direct move toward YouTube’s territory.
X Is Nudging Users to Promote Their Posts With a Pointing Hand, and People Are Confused – October 26, 2026
TechCrunch reports X has added a giant cartoon hand pointing at the Promote button in its post composer.
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