This month’s feature influencer spot goes to Clarissa from Passports and Parenting! She’s a blogger, wife, traveler and co-parenting pro raising a multicultural, blended family. You might recognize her from her blog, formerly known as Clarissa Explains It All, which she recently rebranded to Passports and Parenting.
We had the awesome opportunity of meeting and hearing Clarissa speak at Mom 2.0 last year, and she instantly blew us away with her passionate and authentic approach to building relationships online through influencer marketing. Since then, we’ve had the pleasure of partnering with her for several projects, in which she consistently delivers great content. We couldn’t wait to feature her — and what better timing than right after her blog rebrand!
Make sure to follow Clarissa from Passports and Parenting on Instagram, and read on for her insights on influencer trends coming in (and going out)!
What do you think is the #1 trend in influencer marketing in 2019?
A trend I see this year is more influencers focusing on growing and diversifying their own brand and finding other sources of revenue versus only working with brands on sponsored posts, partnerships, etc.
What content do you believe your readers find most valuable?
Readers find content valuable when it is easily digestible, relatable and informative/useful to them.
How has your blog changed since you first got started?
My blog has actually made a BIG change… I decided it was time to shift from Clarissa Explains It All and rebrand to Passports And Parenting, because that name accurately fits my brand, especially as my family and I have grown and changed over the years. I recently shared a blog post about this new journey, and I hope you will all follow along.
What advice would you give to someone who wants to be an online influencer?
Don’t try and compete against others or play the comparison game. Be yourself and write what YOU are passionate about. If you want to win, then help others win, too.
What trend is on its way out?
Brands collaborating with one or two “larger” influencers on campaigns. Instead I am seeing a trend of brands working with a bunch of influencers on campaigns.
What’s your greatest challenge when working with brands?
Ensuring that their brand and messaging is heard and received while making sure that I stay true to my authentic self. Also making brands realize that “smaller” influencers are valuable, too.
What’s your best blogging or social media tip?Help, support, engage and collaborate with others where you can. The more you genuinely show support and uplift others in the community, the more you will shine, too.
Favorite program you’ve done with The Motherhood?
The Know Your Dose Campaign. It is so important to bring awareness to extremely important things like checking medicine labels and ensuring you are taking or giving the proper dosages at all times.
What is your proudest achievement?
My kids. They are almost 15 and 9 years old and I could not have been in any way successful with my blog without their continued help, support, ideas and more.
What are your three most-used emojis?
More about The Motherhood’s Influencer Spotlight Series
Each month, our internal team convenes and discusses our latest programs, stellar partnerships and top influencers. It’s not about numbers, but rather, the quality, authentic content they’re delivering consistently. It’s about reliability, professionalism and partnership. We discuss our nominations for the month and ultimately decide on just one blogger to feature.
Take a look at our other featured influencers here, and come back next month for the next Influencer Spotlight!