Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
How Billion Dollar Boy became an industry-leading creator marketing power player – March 9, 2026
Brands have no shortage of options for where to spend their creator marketing dollars, from holding companies with newly acquired influencer agencies to creative shops or talent management firms that have rolled out their own creator offerings. Yet companies including Unilever, Johnson & Johnson, Kenvue and Ulta Beauty are putting their creator strategies in the hands of Billion Dollar Boy—and consistently ramping up their spending.
What Are Creator Recruitment Platforms and How Do They Work – March 9, 2026
Recruiting the right creators has become one of the most operationally demanding parts of influencer marketing. As brands increase their investment in creator partnerships, the process of identifying, evaluating, and onboarding creators is no longer a small task handled through manual outreach or direct messages.
Influencer pay lacks transparency: Here’s what the numbers say – March 6, 2026
As Americans spend more time on social media, influencers have become a go-to strategy for many advertisers hoping to reach scrolling consumers. U.S. annual creator economy ad spend is expected to reach $43.9 billion in 2026, an 18% increase from the year prior, according to data from the Association of National Advertisers. The group’s research shows that as more resources are directed to influencer marketing, industry professionals are beginning to reevaluate how they connect with and maintain relationships with both creators and agencies alike.
5 Influencer Marketing Tips For Success In Social Commerce – March 5, 2026
Social commerce is big today, and it’s set to get even bigger. According to EMarketer, U.S. social commerce sales will surpass $100 billion this year. What’s the key to brands building a social commerce strategy that works? Influencer marketing.
Influencer Marketing Benchmark Report 2026 – March 3, 2026
Influencer marketing has crossed a line. At this year’s Super Bowl, Salesforce set its eyes on one of the world’s biggest creators, MrBeast. In the teaser released ahead of the game, MrBeast walks into Salesforce’s offices, pitches the marketing team on an idea we don’t hear, and gets approval to “do anything” in the ad as long as it’s legal and features Salesforce products. He then hints that viewers “might become a millionaire.”
How the Creator Economy Has Changed Marketing and ‘Democratized the Launch of Consumer Products’ – March 2, 2026
Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into always-on, gamified creator programs. These creator programs reward smaller creators for consistent content, signalling a shift in how brands engage and scale influencer marketing. “It reflects a broader shift from broadcasting to building. The industry is moving past transactional influencer moments toward programs that create real participation and credibility over time,” explained Joe Berean, svp of marketing at Express, which launched its own creator program, The Expressionists.
SOCIAL NEWS
Instagram, LinkedIn and Threads engagement declined in 2025 – March 8, 2026
Users who have noticed a dip in their social media performance metrics over the past year are not imagining things. Social media management platform Buffer published a report last week that examined social media engagement rates across Buffer’s 191,000+ monthly users, incorporating tens of millions of posts sent via Buffer’s social media posting tool throughout 2025.
TikTok ad campaigns drive movie ticket purchases – March 5, 2026
TikTok published new data on the effectiveness of TikTok ads in promoting film releases and how TikTok’s cultural influence drives box office sales. The report, created in collaboration with TikTok partner Samba, used Samba’s Box Office Lift measurement methodology to connect TikTok promotions to purchase activity, and examined how TikTok promotions directly impact ticket sales.
TikTok US users impacted by another problem at Oracle – March 4, 2026
The transition of TikTok from China-based management to U.S.-based ownership hasn’t exactly gone smoothly so far. The U.S. version of the app has suffered several major outages that have led to significant user frustration and sparked speculation of interference by U.S. authorities. And now, TikTok U.S. is once again dealing with the fallout from a local data center issue, with TikTok USDS JV (the official name of the new U.S.-based TikTok entity) informing users of another problem.
Almost half of US consumers use TikTok as a search engine – March 2, 2026
TikTok’s value as a discovery tool is rising, according to a recent study published by Adobe, which incorporated survey data from 807 consumers and 200 small business owners from across the U.S. The report looked at the use of TikTok search, and examined how TikTok users were using the app to find relevant and valuable info.
Instagram opens up content scheduling to all users – March 1, 2026
Instagram has made its creator tools available to all public accounts in the app, giving more users more ways to create and manage their Instagram presence.
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