The Motherhood is pleased to announce that our CEO and very own influencer marketing thought leader, Cooper Munroe, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Cooper was vetted and selected by a review committee based on the depth and diversity of her experience.
The below list of articles is updated on a regular basis to include Cooper’s most recent contributions as an influencer marketing thought leader.
20 Smart Ways To Expand Brand Awareness When Entering A New Market
Cooper and other members of the council explore smart ways for companies to expand brand awareness among prospective customers in a new market.
3 Best Practices For Influencer Marketing In The Pharma Industry
We dive into what makes a successful influencer pharma marketing campaign, as well as for other regulated clients.
Why ChatGPT Can’t Replace Content Creators In Influencer Marketing
The headline is this: ChatGPT cannot replace the human touch that is not just optimal but downright essential in effective influencer marketing.
How To Make Your Agency A More Engaging Workplace In 2023
With the pandemic having shifted the landscape in the world of work, leaders are now presented with new opportunities to innovate their workplace cultures. Here, 15 Forbes Agency Council members explore specific strategies their agencies are implementing to become a more appealing and exciting place to work in 2023.
15 Lessons Agency Leaders Learned By Working On Unique Client Campaigns
Agency leaders are always working to develop innovative advertising and marketing campaigns that will capture the attention of their clients’ target audiences. While there is no substitute for experience, reading about the lessons more seasoned industry peers have gleaned through their client work—especially projects that were highly unique—can help agency professionals develop more effective campaigns.
How Brands Can Prepare For A ‘TikTok-Less’ Future
With its engaging and innovative platform for sharing short-form video capturing the attention of younger audiences globally, TikTok has quickly become a powerful marketing tool for many brands. However, the app has also faced controversy, from calls to ban it entirely in the U.S. to numerous universities actually banning its use on their campus networks.
15 Challenges Agencies Are Preparing To Meet In 2023
Agencies face a number of challenges in 2023, from shifting consumer behaviors to increased competition and changing technology trends, that will impact the way they operate and do business. As the world of advertising, marketing and public relations continues to evolve rapidly, agency leaders must be prepared to adapt and innovate if they want to stay ahead of the curve.
14 Ways To Test An Offering Before Trying To Sell It In A New Market
Before jumping into a brand-new market to sell an existing product or service, it is important for a company to figure out how the new audience will respond to its offering. While most companies do a lot of consumer and market research when first developing their products or services—running tests to ensure they will solve the right problems and appeal to the target market before being released—it is just as critical to gauge how well those same products and services will do when entering a new market.
15 Key Things For Marketers To Keep In Mind When Betting On Consumer Data
The trail of digital information a customer leaves behind on the buying journey is an invaluable resource for marketers, helping them develop the best strategies for reaching target audiences. However, with businesses facing an uncertain economic climate, ever-increasing concerns about data privacy and new rules that impact how third-party data is tracked, collected and used, betting on consumer data to make strategic marketing decisions in 2023 may be trickier than it has been in the past.
16 Creative Ways To Showcase A Newly Launched Product Or Service
Successfully launching a new product or service takes a good deal of creativity and a strong gameplan. Marketing tactics to introduce consumers to new offerings can run the gamut, from immersive, in-person activations to attention-grabbing email drip campaigns. Properly timed outreach is a big key to getting people excited, but without unique creatives and a compelling message, a marketing strategy will only go so far in generating interest in a new product or service.
15 Tips For Companies To Leverage Positive Customer Reviews As Testimonials
For marketers, there’s nothing more valuable than happy customers. When a consumer is so satisfied with their purchase and willing to share why their decision to buy from your business such a good one with others, the resulting content is the most valuable form of marketing collateral: an authentic, word-of-mouth testimonial.
14 Agency Pros Share Their Favorite Holiday Marketing Campaigns
The holidays are a crucial time for businesses seeking to end the year with strong enough revenues to maintain a healthy profit margin. While a survey conducted by Gartner over the summer found that almost 30% of consumers are planning to spend less this holiday season, a marketing campaign that gets shoppers excited about a brand’s seasonal offerings can make all the difference in boosting its bottom line.
5 Ways To Win At Holiday Marketing With Influencers
Smart, well-executed holiday marketing with influencers is an efficient and effective opportunity to drive toward your brand’s year-end goals.
16 Of The Most Common SEO Errors (And How To Fix Them)
Auditing a business website can uncover a host of issues that could make a huge difference in the amount of organic search traffic the company would see if they were fixed. When agencies dig into a new client’s site to analyze its performance, they often identify problems the client isn’t even aware of and can’t address in-house.
16 Pieces Of The Inbound Marketing Process Agency Clients Often Need Help With
When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for example, its leaders know a strong inbound strategy is key. Often, a company will opt to handle certain inbound marketing tactics in-house, leaning on agency partners to help integrate both their efforts into a more comprehensive strategy.
16 Ways To Support Social Media Managers’ Productivity And Performance
Being a social media manager for a major brand might sound like a dream job to some people, but those in the role know that the often-exhausting work doesn’t always align with the compensation. While some companies that have figured out how to balance the workload of their social media managers and compensate them appropriately are seeing great results, others may be wondering why their social efforts are falling short.
16 Ways For Companies To Identify Their Marketable Differentiators
Branding and marketing go hand in hand. Marketing strategies built upon a weak brand won’t see much traction. A strong brand stands out from the crowd, and while a business can have many things it needs to establish itself in the market—from a valuable solution to offer to a memorable name and logo—without being able to show consumers how the company differs from its competitors, it won’t gain the attention of consumers.
14 Concrete Ways To Integrate Paid And Organic Content Strategies
As most marketers know, organic reach on social media declined for brands across the board over the past few years. While brands use social media to connect with consumers and build active communities of followers, statistics show the reach of their content lagging lately despite more frequent posting and a stronger emphasis on sharing engaging, valuable content. A powerful integration of paid and organic content strategies could help increase those numbers.
3 Truths About Trustworthy Sponsored Social Media Content
Trying to ‘make’ someone believe your message is actually the antithesis of smart influencer marketing.
15 Agencies Share Their Best Methods For Procuring Marketing-Qualified Leads
All leads are not created equal. Any consumer who is interested in buying the type of product or service you sell could be a lead. However, if someone takes certain actions—such as visiting your site, subscribing to your blog, signing up for emails or downloading free content—matching your specified criteria, even if they aren’t quite ready to buy, that person can be identified as a marketing-qualified lead.
Check back for more influencer marketing thought leader contributions on Forbes from Cooper Munroe.