We’re excited to announce our new, limited series influencer marketing podcast! In the early 2000s, our CEO Cooper Munroe started one of the first “mom blogs” which quickly turned into a movement. At the time, not many people – women included – were sharing their lives online. It required a level of bravery to put yourself out there. But Cooper realized the influence an online community could have.
Nearly 20 years later, Cooper and our team brokered more than 10,000 influencer marketing partnerships between brands and creators.
As pioneers in influencer marketing, we’re excited to launch our brand-new, limited-edition podcast series. We’re discussing all-things influencer programming, including paying creators, ever-changing algorithms, influencer programming as a tool for public awareness campaigns, transparency in marketing and so much more.
Today we launch the first two episodes:
Social For Good: How Creators are Moving the Needle in Public Awareness Campaigns
Skeptics often perpetuate the idea that influencer marketing is simply Instagrammers who take pretty photos. Or they stage too-perfect-to-be-real content with pre-written captions sent to them. But this is not the case.
Many influencers are using their voices and platforms to raise awareness for important public issues. One example of an influencer we have worked with on several occasions is Jamilla Svansson-Brown. She and her wife Que share hilarious and relatable content of their daily life as parents and have amassed eight million views (and counting!) on YouTube. They also share content that aligns with their values and personal experience with adoption and the LGBTQ+ community.
Join us as we dig into Jamilla’s perspective on the responsibility she feels around using her voice and platform for content that matters.
Trust and Transparency in Influencer Marketing
Early bloggers, which we now know as influencers, were predominantly women (moms, specifically). Sponsored content was earnest and straightforward in the best of ways. There were no filters, nor the bells and whistles of tech that impacts content we see today. More than a decade and a half prior, content appeared basic by today’s standards. However, one thing remains the same – the duty to tell a brand story truthfully, and the value of rooting that storytelling in experience.
Trust and transparency remain at the forefront of good influencer content. Someone who knows this well is Ad Age senior reporter Phoebe Bain. Phoebe founded Morning Brew’s Marketing Brew vertical before joining Ad Age, and focuses heavily on influencer marketing. In this interview, we speak with her about the trends she’s been covering with brands and creators, and the shift she’s seen in the industry in the last five years.
We’re excited to share these insightful conversations with you. Listen and share at the links above, and stay tuned for more episodes!