Podcast on Influencer Marketing: New Episodes Available

What influencer marketing experts are contemplating this month: What is the impact of AI on influencer marketing? Are we still talking about a potential TikTok ban? We get into all of this and more below.

Here are the top headlines for April 2023, which our team of influencer marketing experts update on a weekly basis throughout the month.

Influencer Marketing Resources

How the relationship between influencers and consumers is changing (and what marketers need to know) – April 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability.

More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones – April 21, 2023

Marketers’ obsession with getting their brands in front of younger generations, particularly Gen Z as they move on from millennials, has most focusing on influencers in that younger demographic. But there’s a slow trickle of marketers who recognize the potential of working with older influencers and reaching older generations, according to agency executives, who say they are doing so as a way to stand out while tapping into the growing number of older influencers garnering massive followings online.

Powerful Digital Marketing Tactics For Business Owners – April 20, 2023

Digital marketing has become a critical aspect of business operations. It allows businesses to reach a larger audience and engage with them personalized and meaningfully. However, getting started with digital marketing or improving existing efforts can seem overwhelming for many business owners. Here are the tactics I’ve found to be most effective.

Choosing A Content Creator That Reaches And Resonates With Your Audience – April 19, 2023

Brands and organizations have been aligning with content creators for years to help them make a statement on social media. But only recently have the majority of brands discovering the necessity of working with creators. The word is out in marketing, and content creators are now in high demand.

Communications agency M Booth releases a playbook aimed at reducing inequity in influencer marketing – April 18, 2023

Much has been written about the ongoing issue of influencer inequity, but what’s actually being done about it? For the last three years, communications agency M Booth—which has worked with clients like Morton Salt and Johnson & Johnson on influencer marketing campaigns—has been working on a how-to guide to help combat inequity in influencer marketing campaigns beyond just pay.

The Need To Leverage Influencer Marketing In B2B – April 17, 2023

Businesses are learning how influencer marketing may help increase brand awareness, reputation and revenues as B2B marketing evolves. According to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24% of B2B businesses include influencer marketing in their overall business plan. Social media’s rapid growth has increased its reach and influence in particular industries, making it an advantageous approach for B2B businesses to consider.

Why Influencer Marketing Continues to Be an Effective Event Strategy – April 17, 2023

As in-person events continue to rebound, social media stars—big and small—are proving to still be a valuable asset on an invite list. In terms of overall marketing strategy, not much has changed though: Finding influencers that fit the brand image and that can reach the right audience, keeping in mind that it’s not about the likes but rather the engagement. (It’s been projected that spend on influencer marketing will grow 23.4% in 2023 to reach $6.16 billion.)

Are influencers ready for a world without follower counts? – April 14, 2023

Since the early days of social media, follower counts have held a kind of cultural currency. That currency became more literal when popular users became influencers and celebrities in their own right – paid to be brand marketing tastemakers. Follower counts, and our perception of them, have given rise to a $21 billion industry.

Bud Light uproar exposes need for marketers to manage marketer influencer controversies – April 14, 2023

Managing controversy following a campaign effort or partnership is par for the course for marketers — various efforts, even those that may seem innocuous or like a strange Super Bowl stunt, for example, don’t always land. That’s why scenario planning is commonplace now as marketers need to be prepared to react should their messaging get caught up in a negative news cycle. Over the last two weeks, Bud Light has been part of an ongoing news cycle following the brand’s partnership with transgender influencer Dylan Mulvaney. On April 1st, Mulvaney posted a video touting Bud Light’s March Madness contest as well as a commemorative can the brand had made for her.

Why legacy brand Lilly Pulitzer is tripling its influencer marketing budget – April 14, 2023

As a brand that saw peak popularity in the ‘60s and ’80s, Lilly Pulitzer is pushing for modernization, and it’s betting big on TikTok and Instagram influencers to diversify its media mix and reach more shoppers. This year, the 60-year-old brand launched its most ambitious influencer marketing effort to date, tripling its influencer marketing budget as part of its push for brand rejuvenation, said Michelle Kelly, CEO of Lilly Pulitzer.

Creating Data-Driven Influencer Marketing Campaigns – April 13, 2023

If you consider marketing terms for a moment, “influencer marketing” sounds super cool, modern and fun. As a marketer, how exciting is it when a campaign with a popular, creative online personality touts your brand and garners more followers? Or what about when it gets you high-fives in meetings for colorful, enticing posts in exotic places like Bali that have your company’s name attached? But, compared to SEO and rate per thousand impressions (RPM), influencer marketing is #cool.

Beverage brands seek out the right fit with Gen Z-focused influencer marketing – April 13, 2023

Influencers are still a worthwhile investment for marketers looking to get the attention of Gen Z consumers with ads that don’t feel like ads. And up-and-coming beverage brands Poppi, Zoa Energy and Lemon Perfect are on board with the strategy, tapping influencers and short-form videos to experiment with how they can catch the attention of Gen Zers looking for better alternatives to regular drinks.

Influencer Marketing: The Good, The Bad And The Ugly – April 13, 2023

In recent years, influencer marketing has become a trendy way for companies to promote their products and services. It’s no secret that social media influencers can be a powerful force in marketing. However, don’t be fooled by the glitz, glamour and follower counts.

How Influencer Marketing Could Shift In 2023: Aligning Values And Seeking Authenticity – April 12, 2023

I believe we’re on the cusp of a major change in the world of influencer marketing, and TikTok “de-influencers” like Mikayla Nogueira may have just inadvertently accelerated this shift in a way no one could’ve predicted. Recently, the beauty influencer posted a video reviewing the new L’Oreal Telescopic Lift mascara. She gushed over the product and claimed, “I’m not sure anyone is ever going to be able to compete with this mascara.” Comments immediately flooded in, suspecting that false eyelashes were added to the “after” shot. Many fans were fuming. TikTok users like @heyalexfriedman put a stake in the ground, saying it’s “the end of influencer marketing as we know it.”

Top 10 Shopify Influencer Marketing Integrations to Increase Conversions – April 11, 2023

In an eCommerce era, influencers are key to driving more traffic and sales to online stores. Consumers are looking for authentic brand experiences. As such, they look to influencers to discover products, get recommendations, and evaluate a product. With the upward trajectory of short-term and user-generated content, almost 70% of marketers plan to increase their influencer marketing budget over the next 12 months.

Here’s How To Overcome 3 Common Franchise Brand Challenges With Influencer Marketing – April 10, 2023

In today’s increasingly noisy business landscape, franchise brands are on a constant search for cost-effective ways to reach customers and stand out from the competition. As more and more entrepreneurs invest in franchises with established models and brand recognition, franchisors need innovative modern strategies for their marketing efforts.

Why ChatGPT Can’t Replace Content Creators In Influencer Marketing – April 11, 2023

The headline is this: ChatGPT cannot replace the human touch that is not just optimal but downright essential in effective influencer marketing.

Bud Light’s Dylan Mulvaney Partnership – Marketing Experts React to Controversy – April 11, 2023

AB InBev brand goes silent on social media as partnership with transgender influencer draws blowback, sales concerns—but also support.

CeraVe’s Dermatologist Influencer Strategy Shows Growth of Experts as Creators – April 10, 2023

For CeraVe, the annual American Academy of Dermatology conference is more than just an opportunity to set up a booth or schmooze with dermatologists. Instead, the L’Oréal-owned skin care brand considers the event a “content factory”—a perfect setting to churn out social media videos with the dozens of dermatologists in attendance, said Adam Kornblum, senior VP of global digital marketing for CeraVe.

Social Media Influencers are selling “success” to their followers. Don’t buy it. – April 7, 2023

Self-help “gurus” have been fixtures of American society for decades. Online influencers selling expensive courses that teach “success” are the latest iteration. For hundreds or even thousands of dollars, you can supposedly learn invaluable skills from Internet celebrities. But the products they sell are filled with the same kind of boilerplate nonsense we’ve seen from previous “gurus.” Self-help systems generally aren’t evidence-based, says University of Virginia Professor James Zimring. The reality is that a lot of success boils down to luck.

TikTok Creators Tinx and Rod Thill Share Advice for Brands Signing Influencer Brand Deals – April 6, 2023

When it comes to signing influencers and creators for partnerships or social campaigns, there is a code of etiquette marketers must follow. That is according to TikTok personality Rod Thill and Christina Najjar, the lifestyle creator known online as Tinx, who shared advice for how brands can forge deeper relationships with influencers during Ad Age’s Creator Summit on Tuesday.

How to Create a Successful Brand / Influencer Partnership – April 6, 2023

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview. As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years. He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.

How AI is Infiltrating Influencer Marketing – April 3, 2023

Artificial intelligence technology is quickly permeating every sector of the retail industry — including the world of influencer marketing. Incorporating artificial intelligence is nothing new in the digital marketing world, but it has especially become a hot topic over the past few months. AI capabilities have already become somewhat standard within e-commerce, in which online retailers use it to improve customers’ browsing experiences and product suggestions. Since launching in November, OpenAI’s ChatGPT has already infiltrated the tech operations of both platforms and retailers. At the same time, machine learning is getting incorporated into influencer marketing – which often requires a human connection for building brand-influencer relationships.

Five innovative trends shaping the future of digital marketing – April 3, 2023

Marketing has undergone a significant transformation in recent years thanks to technological advancements. With consumers becoming more digitally savvy, businesses are turning to innovative marketing techniques to stay ahead of the competition. In this article, I will explore some of the hottest marketing trends shaping the industry.

Niche Influencer Marketing Resources

Tourism

TikTok Ban Would Be a Blow to U.S. International Tourism Marketing – April 7, 2023

A national TikTok ban in the U.S. would put an end to tourism agencies’ growing investment in the platform and push them to redirect it into Meta and Google’s social platforms as well limit their ability to influence global conversations about their destination. TikTok is a short-form video sharing app with over 750 million monthly users worldwide. It’s become a popular tool for search, especially among Gen Z. When it comes to travel, users search through TikTok to discover travel itineraries, hidden gems, recommendations and tips, chipping away at Google’s dominance in the space.

Survey: TikTok’s Undeniable Impact on Travel and Tourism – March 31, 2023

MGH recently conducted a national survey of U.S. TikTok users to uncover the social media platform’s impact on the travel and tourism industry, as TikTok has become a major resource for those who are seeking out new experiences, travel tips and more — in addition to those wanting to check out the latest destinations going viral on the app.

Nonprofit/Philanthropy/Social Good

How small businesses are using marketing techniques to demonstrate their values through social causes – April 11, 2023

In November 2022, Philadelphia-based jewelry brand Bario Neal debuted a “Bans Off Our Bodies” charm and pledged 100% of the profits to ARC Southeast, a nonprofit that provides funding and support for reproductive care and abortion services to people in the South.

16 Emerging Nonprofit Trends Leaders Should Be Watching In 2023 – April 7, 2023

Whether an organization operates in the for-profit or nonprofit sector, new trends are a common occurrence. While business trends and practices constantly change and evolve, keeping up with the latest operational and technological developments is essential if leaders want to take their business to the next level.

3 Ways Nonprofits Can Drive Real Value – April 6, 2023

Nonprofit organizations play a crucial role in our society, addressing some of the most pressing social and environmental issues that we face. However, in order to create real impact, it’s not enough to just support a “good” cause—nonprofits need to have a strong community, powerful storytelling and a clear strategy to drive engagement and value for all stakeholders.

Healthcare/Pharma

How Healthcare Marketers Can Truly Become Patient-Centric – April 20, 2023

Anyone working at an advertising or marketing agency knows it is easy to be so into your work that you forget to look up and across. When we bust silos, we break down barriers and enable ourselves to work together. This allows us to accomplish so much more than we ever could by ourselves. For healthcare marketers, cross-functional work that breaks down silos is especially important. When everyone is working separately, it is hard to say the patient is at the center of everything.

Social Media Marketing News

5 Ways to Increase Social Media Engagement – April 20, 2023

Looking for ways to generate more interactions with your social media content? Social media adviser Angie Gensler provides some quick tips in this infographic, most of which you’re probably already aware of, but are worth a reminder as you consider your options. It could be as simple as improving your visuals, or asking a question of your audience. You’ll only know if you experiment, and it’s worth testing out a range of approaches to see what results you get.

LinkedIn Adds Algorithmically Suggested Posts to Boost Engagement – April 2, 2023

LinkedIn is the latest social media platform to add in algorithmically recommended posts from across its network, expanding the pool of content that it can display to users in-stream, with the addition of new ‘Suggested Posts’, that will be highlighted to you based on your interests.

Social News: TikTok

TikTok Shares Tips on How to Boost Brand Exposure by Connecting into Topical Communities – April 10, 2023

TikTok has shared some new advice on how brands can maximize their messaging by linking into both related and unrelated communities, helping to maximize brand recognition among users in new ways. The idea is that by aligning your marketing messaging with each community, you can establish relevant connections with members – but you shouldn’t only restrict your brand to the groupings most directly aligned with your business.

TikTok Announces New Programming for Earth Month – April 6, 2023

TikTok has announced a new slate of programming for Earth Month, which will see the platform promote sustainability and environmental awareness content to help inform and educate its audience.

TikTok Users are More Open to In-App Promotions, According to New Report – April 5, 2023

Here’s a salient point for TikTok marketers – TikTok users are more open to ads than general internet users, which means that promotions in the app are likely more welcome than they are on Facebook, Instagram, etc. That’s according to a new study conducted by Statista, which found that TikTok users, overall, are much more understanding of, and even open to ads in the app.

Social News: Meta

Instagram Adds New Analytics for Reels, Updates Reels Creation Flow – April 14, 2023

Instagram has announced a slew of new updates for Reels that are designed to help Reels creators tap into the latest trends and shifts, in order to maximize viewer engagement and build community around their content. And they could be highly valuable for marketers looking to make the most of their IG content.

Meta Plans to Expand its Reels Monetization Program to More Creators – April 13, 2023

Meta’s looking to expand its incentives for Reels creators, with broader access to Reels monetization via ads coming in the next few months. Meta’s been working on Reels ads over the past year, with selected creators able to display Reels overlay promotions like the above, on an invite-only basis. But soon, Meta will open up the option to more users. Meta hasn’t provided the full details yet, but this week, in a Creator Conversations session, it encouraged participants to switch on Professional Mode in order to access its coming creator features.

Instagram Shares Tips on How Brands Can Make Best Use of DMs – April 6, 2023

Instagram’s added a new info page for businesses looking to maximize their DM connection process, which includes a range of tips and pointers on how to make best use of direct chats to stay in touch with your audience.

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March 2023

February 2023

Will TikTok be banned in the U.S.? What influencer marketing trends are emerging as we near the end of the first quarter of 2023? The Motherhood’s analysts are diving into these questions and more as we curate the latest in influencer marketing resources and social media updates.

Here are the top headlines for March 2023, which we update on a weekly basis throughout the month.

Influencer Marketing Resources

Generative AI: An Opportunity Or A Threat To Influencer Marketing?

AI is already indispensable in influencer marketing. From scouting for the right influencers and detecting sentiment to analysing influencer content and predicting campaign performance, AI powers some of the most effective influencer marketing solutions and most successful campaigns. Now it is generative artificial intelligence (AI) that is turning heads – and it hasn’t taken long for ‘Big Tech’ to get involved. Microsoft’s $10bn investment in OpenAI and Google’s hurried release of ‘Bard’ illustrate that this tool could open a whole new world of innovation.

11 “Granfluencer” accounts changing influencer marketing

Brands typically prioritize Gen Z influencers when they seek to work with a creator. The goal, of course, is to reach younger consumers, so it would only seem natural to find creators who appeal to that audience.

Why creator-led marketing is the most effective marketing strategy in 2023

Brand investment in creator-led marketing is growing in popularity. In the US, companies will have increased their spending on creator marketing by 65% over the last five years, to $4.6bn by the end of this year. Globally, it’s valued at a record $16.4bn. And for good reason. According to Nielson, 92% of consumers trust influencer marketing over traditional advertising. Perhaps that’s why content published by influential creators delivers 11x the return on investment (ROI) than traditional marketing tactics.

What Corporate Natalie looks for in a brand partner

A lot has changed for influencer Corporate Natalie since she posted her first TikTok in 2020 about the quirks of working remotely. Since then, she’s accumulated nearly 1 million followers across Instagram, TikTok, and LinkedIn, started her own virtual assistant business for influencers, and attended the Golden Globes—all while continuing her consulting career in tech.

Pricing for the Creator Economy Is All Over the Map

In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren’t sure how big a piece to claim from this pie, a new report from social media management platform Later and influencer marketing platform Mavrck finds.

4 Ways To Revitalize Your Content Strategy This Year

Content marketing seems simple, right? Publish some engaging blog posts, upload a couple of captivating videos and maybe throw in a few infographics for good measure. But if it were really this easy, every marketing leader charged with developing online content would see the ROI they dream of. Unfortunately, the reality is much more sobering. Putting your content ideas out there for audiences to see doesn’t mean they will. Even if they do, the pieces your team works so hard to create must be relevant and timely to work. Complicating matters is the fact that what resonates today won’t necessarily do so tomorrow. As a result, most marketers need to shake up their strategies once in a while. If you want to breathe new life into your approach, here are four tips to try.

15 Lessons Agency Leaders Learned By Working On Unique Client Campaigns

Agency leaders are always working to develop innovative advertising and marketing campaigns that will capture the attention of their clients’ target audiences. While there is no substitute for experience, reading about the lessons more seasoned industry peers have gleaned through their client work—especially projects that were highly unique—can help agency professionals develop more effective campaigns.

Top Trends In Influencer Marketing

As consumers become savvy—and therefore, more immune—to traditional advertising, influencer marketing is rapidly becoming an essential marketing strategy for businesses to reach and engage with their audiences. At my agency, it’s something that we have increasingly included as an essential tool for all of our clients. Why? Over 80% of consumers have either researched, purchased or considered purchasing a product or service after seeing friends, family or influencers post about it. It’s no wonder the industry reached $16.4 billion in 2022!

Everything You Need To Know About Influencer Marketing

Influencer marketing is all the rage. It is a form of social media marketing that leverages endorsements and product placements from famous personalities and businesses to change hearts and minds. Think Kylie Jenner endorsing a new face lotion on TikTok or Roger Federer tweeting about that new Rolex in his watch collection. In many ways, influencers are often trusted more by everyday consumers than brands themselves since people can form strong connections with the people they follow online (even if they never meet them). Look at it this way: Soccer superstar Cristiano Ronaldo has more Instagram followers than there are people in the United States and Russia combined, making his thoughts, feelings and endorsements massively consequential—and uniquely marketable.

Why Smaller Influencers Outshine Mega-Influencers In The Age Of Social Media

In recent years, influencer marketing’s explosive growth as an industry has been leading to the rise of the “mega-influencer”—influencers with millions of followers on social media platforms such as Instagram, YouTube or TikTok. These influencers have become powerful forces in the world of advertising and marketing, thanks to their potential to reach massive audiences and wield significant influence over consumer behavior.

3 Reasons Influencer Marketing Is Still A Thing

Look around you. Not as many people are picking up the daily newspaper or sitting through long commercials on TV. However, they do have one thing in common. Regardless of the demographic, they are scrolling social media on their phones. According to Pew Research, 70% of Americans check Facebook daily. It’s second nature for youth to use Snapchat, Instagram and TikTok multiple times a day. That’s how they communicate, read the news, raise awareness — and shop.

Influencer Marketing In 2023: Benefits And Best Practices

Influencer marketing has become a popular solution for brands looking to leverage the power of social media and connect with audiences in a more credible and engaging way. Traditional advertising is losing ground to this approach, as new generations are increasingly turning to social media to inform their purchasing decisions. Furthermore, consumers are growing more skeptical of traditional advertising: Sixty-one percent of consumers trust recommendations from family members, friends or influencers on social channels, while only 38% trust recommendations from brands.

How Simply Spiked and Peacock are Bringing Influencer Marketing to Streaming

Viewers tuning in to Peacock’s “Bel-Air” this week will be introduced to a new recurring character: Simply Spiked. The boozy juice will appear as an integral element in one character’s quest for influencer stardom. The sponsorship, which spans three episodes, is an example of how brands are increasingly leaning into streaming TV to capture elusive TV audiences.

‘Influencers are advertisers’: Fashion and beauty brands on the evolution of affiliate marketing

Affiliate marketing, which started as a tiny portion of beauty and fashion brands’ marketing strategies, is now a major component of their businesses. The reason is that it provides a potentially less costly alternative with more ROI to pure influencer marketing. It’s a proven opportunity to drive sales with minimal investment. “The real value of affiliate marketing is that it’s just a way to supercharge your influencer marketing,” said Julia Casella, who oversees global communications for Hourglass Cosmetics. Affiliate marketing saw major growth during the height of the pandemic, just as e-commerce did, in general. More than 50% of affiliate marketing programs increased their revenue during the lockdown.

More Big Brands Brave the Rocky Terrain of Endorsement Deals With College Athletes

From car dealerships to political-action committees, organizations big and small are striking endorsement deals with college athletes—known as name, image, likeness arrangements—that despite marketer enthusiasm remain a largely untested frontier. A number of big brands, including H&R Block Inc. and Popeyes Louisiana Kitchen Inc., are trying out the NIL space, at times making it a regular part of their marketing plans. But many are treading cautiously—even as the upcoming 2023 March Madness basketball tournaments offer arguably the year’s largest spotlight in collegiate sports.

3 steps small-business owners can take to build successful (and affordable) influencer collaborations

Small-business owner Molly Fedick and consultancy owner Alexandra Shadrow discuss influencer marketing resources. They discuss strategies for affordable influencer collaborations. Building influencer relationships and staying within prices comfortable for the business are top tips.

As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’

Last month, Visible rolled out a Singles’ Awareness Day campaign featuring comedian and influencer Benito Skinner aka Benny Drama. The effort is part of a brand shift for Visible to reduce the number of influencers it works with in favor of more collaborative relationships, said Visible CMO Cheryl Gresham. That focus on collaboration meant Skinner took an “active, participatory role,” explained Gresham, who said Skinner pitched in with script suggestions for the character as well as set design tweaks.

Survey reveals top 5 trends defining influencer marketing in 2023

The influencer marketing industry has grown to an estimated size of $14.6bn globally. But for all its maturity, it remains an ever-evolving space. Leading both the industry growth and constant change is the always dynamic creator economy, a complex ecosystem of brands, agencies, creators, and consumers redefining the very nature of marketing and advertising in today’s social media age.

How the Great Recession paved the way for influencers to inherit the earth

If business bros with corporate jobs in tech and finance — stable, high-paying careers with cushy benefits! — felt the need to supplement their status (and possibly their income) by becoming influencers, what hope was there for the rest of us? In an increasingly unpredictable economy, one with massive wealth disparity and mass layoffs, where landing a solid career path feels out of reach for so many, of course the industry that promises self-employment and creative freedom sounds like the best possible option.

3 Ways To Leverage The Role Of Influencers In The 2023 Marketing Mix

As marketers begin to test new strategies to innovate and optimize for 2023, an elastic and expansive overall marketing mix will allow brands to be ahead of the curve on newly arising marketing trends. Influencers have proven to play a vital role in 2022, and many brands are increasing their investment in influencer marketing for their 2023 marketing mix. Here are three ways to include influencers in the 2023 marketing mix currently stand out from the rest.

10 Ways To Maximize Your Influencer Marketing Efforts

Influencer marketing has become a key part of many businesses’ marketing strategies. It’s something I have been using over the past five years for all major brands I’ve worked with. The brand lift and recognition that influencer marketing can offer, in addition to the boost in sales, have made it an essential tool for my clients. Drawing on my experience, here are 10 ways to maximize your own influencer marketing.

Authentic Marketing: How To Find The Right Influencer To Boost Your Brand

Before Gary Vaynerchuk started his digital ad business, VaynerMedia, in 2009, he spent hours a day replying to Twitter comments with the goal of promoting his family’s wine business. Vaynerchuk—who goes by Gary Vee—has become a prominent voice in the entrepreneurial world, where he often preaches about the value of ambition and hard work. Today, though, you’ll be hard-pressed to find a business who increases their exposure by spending hours a day replying to individual comments on social media platforms. Instead, they resort to influencer marketing, a multi-billion dollar industry that has exploded in the last few years with help from the pandemic.

Niche Influencer Marketing Resources

Tourism

‘We ❤️ NYC’— See the new campaign for New York City inspired by a tourism classic

Few advertising creations have stirred as much civic pride as “I❤️NY,” the New York State tourism campaign devised by the agency Wells, Rich, Greene in the 1970s and bearing Milton Glaser’s famous logo.

Healthcare/Pharma

How Marketers are approaching the wellness space

The rise of the wellness industry has left many companies scrambling to define the parameters of the category. Ad Age’s The Wellness Revolution, held March 7 in New York, offered attendees insights into how the marketing space is shifting to make room for the concept of wellness.

Why Medical Practices Must Embrace Digital Marketing to Bring in More Patients

There was a time when medical practitioners didn’t need to market themselves. New patients would choose doctors or other medical professionals based on location, availability, and most commonly, referrals. But unless you live in a small town, there’s a good chance this is no longer the case. Healthcare customers are more empowered than ever before. They have access to digital channels, which can be used in innumerable ways to decide how and where they will receive their healthcare. And if you’re not yet utilizing these digital channels, you’re undoubtedly missing out.

What Makes For Inspired Healthcare Marketing?

One of the positive developments coming out of the Covid-19 pandemic is that more and more consumers are embracing and prioritizing their own personal health and well-being like never before. Consumers are looking for a sense of control and, in turn, a sense of optimism. Healthcare brands should do more than take notice—they need to find ways to help

How Digital Marketing Can Be A Game Changer For Healthcare Providers

Consumerism by and large has radically changed the way healthcare providers are now required to market their offerings. Many of today’s clients look for a digitally advanced healthcare experience, just like the innovation they expect in any other industry.

Urgent Care Marketing In The Age Of Consumerism

Did you know that it can cost five to 25 times more to acquire a new customer than it does to retain an existing one? Also, you have a 60% to 70% chance of selling to a current customer, compared to a 20% chance for a new prospect.

Nonprofit/Philanthropy/Social Good

3 Ways Your Nonprofit Can Mitigate Inflation Challenges

When inflation begins to rise, for-profit businesses have an easier time mitigating the adverse effects. For instance, an online apparel brand may raise prices or shipping rates to cover economic fluctuations. However, it can be more challenging for nonprofit leaders to figure out how to navigate a world of increasing costs while still achieving their mission.

How To Engage Young Donors In Your Nonprofit’s Mission

As the demographic landscape of donors changes, nonprofit organizations are facing the challenge of attracting younger donors and retaining their support. With their growing influence and potential for long-term support, younger donors represent a critical segment for the sustainability of nonprofit organizations. To appeal to this demographic, organizations need to adapt their fundraising strategies and engage younger generations in a way that resonates with their values and interests. Below, 15 Forbes Nonprofit Council members recommend their most effective strategies for increasing donations from younger generations and ensuring their long-term support.

Purpose Over Profit: How Women-Owned Businesses And Entrepreneurs Are Driving The Force For Good

Women’s History Month is upon us, dedicated to recognizing and honoring some of the most influential women and girls. We will undoubtedly see media highlights of female trailblazers from the past and present while businesses highlight the accomplishments of their female employees and fierce executive leaders. But it’s also B Corp Month, recognizing businesses that are audited for their impact on all stakeholders, not just profitability. So make room for another worthy mention: women-owned businesses and female entrepreneurs who pursue social and environmental impact, alongside profit.

Planning-By-Numbers: Important Considerations For Nonprofit Budgeting

In 1951, Palmer Paint introduced a paint-by-numbers system. It was a way to replicate painting masterpieces simply by dividing the picture into shapes. Each number corresponded to a color. It was a great system to simplify and break down a complex masterpiece into steps that even a beginner could follow. A budget (or what I like to call a planning-by-numbers) is similar in concept: You can break down each department and line item easily by translating the specific financial outlay (color) with the goals (shape) that a nonprofit is expecting to accomplish for the year

14 Common Myths That Persist In The Nonprofit Sector

Nonprofit organizations occupy a unique position in the business world. Unlike for-profits, they tend to operate under a mission centered more on impact. However, this doesn’t mean that nonprofits and for-profits look nothing alike; in fact, they share plenty of similarities once people look beyond the surface.

14 Ways To Approach Revitalizing Your Nonprofit Organization

In business, rebranding is a common practice. It allows an entrepreneur to evaluate how their products or services are performing and make needed changes that increase the reach and value of their organization as a whole. Care, however, must be taken when leaders are considering modifying how the business operates. Every change will require time, effort and money, and there is also no guarantee that the eventual outcome will prove successful.

How Nonprofits Can Boost Engagement And Measure Impact When Supporting The Environment

The price of harming the environment is emerging on the horizon of the corporate world. Bloomberg reports that, “Litigation could cost the plastics industry and its insurers $20 billion in the U.S. over the next eight years, according to a report backed by the United Nations and an Australian billionaire.

Social Media Marketing News

ByteDance-Owned Product Showcase App ‘Lemon8’ is Rising Up the App Store Charts

While US senators debate whether or not to ban its main app, TikTok owner ByteDance is already working on building its American presence, with its Instagram-like Lemon8 app now rising up the App Store charts.

New Study Finds that Including Negative Terms in Headlines Drives More Clicks

If you’re wondering why social division feels more prevalent and present than ever before, this could provide some insight. According to a new study, which analyzed over 105k variations of story headlines from Upworthy.com, stories with more negative terms in the headline drive more clicks, while positive terms decrease engagement, based on user response.

YouTube to let advertisers target Gen Z based on trending music

What are the kids listening to these days? Asking for a friend advertiser…YouTube’s latest ad offering, which will roll out later this summer, aims to answer that question, enabling brands to target Gen Zers based on the songs that are most popular with them at the moment, Nicky Rettke, VP of product management for YouTube ads, told Marketing Brew. By leveraging AI, YouTube plans to create content packages centered around songs that are trending on YouTube among Gen Zers, Rettke said, enabling advertisers to target that demo based on their current music interests as YouTube continues to expand its audio ad offerings.

Elon Musk Says Priority Ranking for Tweet Replies from Twitter Blue Subscribers will Come Into Effect Soon

Get ready for the next phase of Elon Musk’s ‘Twitter 2.0’ plan, with Musk revealing over the weekend that Twitter Blue subscribers will get priority ranking for their replies soon.

LinkedIn Launches New ‘Podcast Academy’ to Expand its Podcast Network

LinkedIn’s looking to help foster the next generation of podcasting talent, with the launch of a new LinkedIn Podcast Academy, which will provide participants with the knowledge they need to launch a successful podcast. Building on the LinkedIn Podcast Network, a collection of LinkedIn-branded podcasts which the company launched last February, the new podcast academy will provide support to emerging podcast hosts, aligned with its expanding podcast network push.

New Social Media Restrictions for Youngsters Could Lead to Broader Limits in Access

Could this be a sign of things to come in social media regulation? The State of Utah is set to pass a new law which will restrict people under the age of 18 from using social media apps without a parent’s consent. As per Axios: “Starting March 1st, 2024, all Utahns would have to confirm their ages to use social media platforms or lose account access, under the bill, sponsored by state Rep. Michael McKell.” The new law, if enacted, will add an extra level of protection for youngsters, with parents to lose access to their own social media accounts if they fail to verify their kids’ age, and monitor their activity.

Social News: TikTok

TikTok Leads the App Download Charts in Q1 2023

Amid ongoing talks about a TikTok ban in the US, and potentially other regions, the timing of this is particularly interesting. Today, data.ai has released its latest app performance report, which shows that TikTok surpassed Instagram as the most downloaded app in Q1 2023.

TikTok Argues That a US Ban Would Hurt Local Businesses in Pre-Prepared Testimony

With a full ban of the app in the US looming, everything may well be riding on TikTok CEO Shou Zi Chew’s appearance before the US House Committee on Energy and Commerce this week, in which Chew will have the opportunity to present TikTok’s case, and convince senators that TikTok does not pose a national security threat.

TikTok reaches 150 Million US Users, Calls for Support to Avoid US Ban

With TikTok CEO Shou Zi Chew set to appear before US congress this week, in what many consider to be a pivotal appearance that could decide the fate of the app in the region, TikTok has today shared a new user milestone in the US, while also calling on US users to contact their elected representatives to voice their support for the platform.

How Brands Can Prepare For A ‘TikTok-Less’ Future

With its engaging and innovative platform for sharing short-form video capturing the attention of younger audiences globally, TikTok has quickly become a powerful marketing tool for many brands. However, the app has also faced controversy, from calls to ban it entirely in the U.S. to numerous universities actually banning its use on their campus networks.

TikTok Will Now Enable You to Start Over in the App by Refreshing Your Algorithmic Recommendations

TikTok is rolling out a new option that enables you to start your TikTok feed afresh, if you no longer like the videos being recommended to you, while it’s also developing new systems to avoid repetition, and limit exposure to harmful elements.

UK Bans TikTok on Government Devices, as US Pushes for the App to Separate from Chinese Ownership

After initially resisting calls to ban TikTok from government devices, the UK Government has now changed course, and announced an immediate ban of the Chinese-owned app on all Government employee phones. The announcement brings TikTok into line with the EU, which enacted a ban of TikTok on Government devices last month, while the majority of US states have now also banned the app from Government-owned phones.

Why TikTok series could limit creator and brand reach

TikTok’s new Series feature gives creators a way to charge followers for long-form, exclusive videos, but the format could present challenges for the TikTok stars who rose to stardom through the viral nature of the platform. In fact, Series could stifle the powerful reach that fuels creators, according to TikTok creators and ad agencies.

TikTok ban threat forces creators to rethink Instagram and YouTube as revenue streams

Amid ongoing talks of a potential TikTok ban in the U.S., creators are rethinking platforms such as Instagram and YouTube to offset any potential loss of revenue streams from the embattled social platform.

As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic 

What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend on TikTok. For example, gaming influencers are now giving opinions on which chairs, microphones, and headsets they don’t recommend, there are posts from Sephora employees who are critical of makeup products that do not live up to their hype and dermatologists telling users which products they should avoid when it comes to skin care.

What Long-Form TikTok Videos Mean for Brands’ Future Social Strategies

Hilton challenged the conventional brand approach to TikTok marketing with a 10-minute-long video that far exceeded the platform’s recommended video length of under 34 seconds and its advice to keep content “short and sweet.” The virality of the TikTok, despite its length, is sparking the industry to rethink TikTok marketing conventions to include long-form content.

US TikTok Ban Moves a Step Closer, with Biden Given Approval to Rule on the App

More bad news for TikTok, with the US House Foreign Affairs Committee today voting to give President Joe Biden the power to ban the Chinese-owned app, if he deems such a move necessary, amid ongoing security discussions around its potential connection to the CCP. The White House has already announced a full ban of TikTok on government-owned devices, following similar moves in over 30 US states. EU and Canadian officials have also followed suit, banning the app on all official devices, as tensions between China and the west continue to simmer, largely tied back to the Ukraine conflict.

TikTok Adds New Audio Options for Brands via ‘ Sounds for Business’

TikTok is looking to help more businesses incorporate audio into their promotions, with a new collection of free-to-use audio elements to help spice up your short clips, and align with popular trends in the app. The new Sounds for Business offering, available in TikTok’s Commercial Music Library, will incorporate a range of audio elements, including voice-over clips, music, and more – providing new options for your creations.

Social News: Meta

Meta Provides New Ad Placement Controls to Ensure Brand Safety

As it works to provide more tools to facilitate brand safety in ad placement, Meta has launched a new set of inventory filters for Facebook and Instagram Feeds, which will provide a simple way for brands to avoid unwanted association with potentially offensive, or otherwise undesirable content.

Instagram’s Testing Full-Length Reels Replays Within Stories

Instagram’s working on a new way to integrate Stories and Reels, with a new experiment that sees some Reels playing for their full duration within the Stories flow.

Promote Upcoming Launches And Reach More People With New Instagram Ads

People come to Instagram to discover new brands, products or upcoming events. Today, we’re introducing two new ad products that give businesses more ways to get discovered and form meaningful connections – reminder ads and ads in search results.

Meta is working on a Twitter killer, but with a twist

Twitter hasn’t been doing too well lately, and now the sharks are coming. Facebook’s parent company Meta is working on a standalone, text-based social network app that will be both a rival to Twitter, and its decentralized competitor, Mastodon, at the same time.

Meta Verified Could be a New Avenue to Resolving Facebook Account Issues

Hey, have you ever been utterly frustrated with the lack of assistance available for your Facebook or Instagram issues? Many social media managers have experienced the pain of trying to get help from Meta’s reps, who are almost impossible to contact.

Facebook Depreciates Hashtag Topics in Groups

Facebook’s on-again, off-again relationship with hashtags seems to have taken another down turn, with the company announcing that hashtag topics in groups, which were added in 2019, will be depreciated next month.

Meta Adds New Features for Facebook Reels, Including Longer Clips and Memories Integration

Meta has announced some new updates for Facebook Reels, including an expanded length limit, Memories integration and new trending Reels templates. First off, on Reels length – your Facebook Reels can now be up to 90 seconds long, an additional 30 seconds on the previous limit.

 

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See what influencer marketing resources we shared in February 2023!

The Motherhood’s analysts curate the latest in influencer marketing news and social media updates. Here are the top headlines for February 2023, which we update on a weekly basis throughout the month.

Influencer Marketing News

The Why And How Of Employee Ambassador Marketing

Like clockwork, the start of every new year generates a surge of marketing predictions, trends and tips. Just a few months into 2023, we again are flooded on the daily with information from influencers, content creators and ambassadors. So much from so many; who and what to believe? Let’s break it down.

The Unexpected Rise of Micro-Influencers and Their Impact on Marketing

The concept of influencer marketing has been around for a while, but it has traditionally been focused on celebrities and individuals with large followings. However, the rise of micro-influencers has changed the game. With a small but dedicated following, these individuals are considered experts in their respective niches, be it beauty, fashion, games or health and wellness. This makes them extremely valuable to brands that target specific groups. Let’s analyze why this shift came about in recent years.

AI Is Changing The Influencer Space. Here’s How To Prepare

With the release of AI tools such ChatGPT, Dall-E, Lensa and others, creators and consumers across industries have been racing to understand how their work will be affected and how they can get ahead of the changes. But for influencers and content creators specifically the question is perhaps more dire. Because if AI tools become advanced enough to create viral online posts, at scale, and at a fraction of the cost of traditional influencer work, the industry cannot remain the same. And according to Ryan Detert, CEO of AI-based influencer marketing company Influential, the existence of tools that advanced is not a matter of “if” but “when.”

Why Gymshark has handed over creative control of the brand to an influencer

Gymshark has appointed a bodybuilding influencer as its creative director in a bid to bring the brand back to its roots. The DTC fitness retailer has hired David Laid to lead its creative and brand strategy reporting to chief brand officer Noel Mack. His appointment comes amid a resurgence in celeb creative directors. Louis Vuitton recently appointed Pharrell Williams as creative director, and other notable tie-ups include Kate Moss for Diet Coke, Cardi B for Playboy’s influencer platform Centerfold and fellow influencer Molly-Mae Hague’s work with Pretty Little Things. The industry has historically been cold toward this strategy, seeing it more as a PR stunt that undervalue the hard work it takes to reach a creative director role.

81% of consumers embraced influencer marketing in the past year, study finds

Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service within the past year, according to findings from agency Matter Communications. Of influencer marketing categories, food and beverage saw the most success in terms of interest and the potential to drive action. Behind it was health and wellness and beauty and personal care, with the latter replacing technology, which held the slot in 2020. When asked which platform hosts the most authentic influencer marketing content, 36% of consumers placed YouTube at the top of the list. Steady interest for influencer marketing follows continued buy-in by brands and increased creator resources by social media platforms.

Influencers And Content Creators: Find Your Niche To Find Your Success

Have you ever thought about joining the world of influencers? You’re not alone. In fact, SignalFire estimated that as many as 50 million people around the world already considered themselves creators. Broken down, Hubspot’s 2022 “State of Consumer Trends” report found that 30% of surveyed 18- to 24-year-olds and 40% of 25- to 34-year-olds considered themselves as such. Not all little kids want to be astronauts when they grow up anymore: Now it’s also about YouTube, Instagram and TikTok. But are they wrong?

‘A flag in the sand for authenticity’: what does de-influencing mean for brands?

De-influencing – the trend of social media personalities recommending which hyped products you shouldn’t buy, undermining the messaging of positive coverage – is causing no small amount of online discourse. One thing is certain: it marks, for some, an end to phony partnerships, and another step toward a more community-led ‘creator economy‘. The rebellion happening on social is proof that influencer credibility (and, more broadly, what it means to be an influencer) has shifted.

Trends In Influencer Marketing: How Brands Can Navigate The Future

Influencer marketing has become an increasingly popular way for businesses to promote their products and services. By partnering with social media influencers who have large and engaged followings, companies can reach a wider audience and build credibility for their brand. However, as the influencer marketing space continues to evolve, it’s important to consider what the future of this industry might look like. As the founder of an artificial intelligence-powered influencer marketing platform, there are a few trends I’m keeping an eye on.

How to Market to Gen-Z on Social Media, With Gigi Robinson

How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z. Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits. Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for.

Advertisers Plan to Increase Investment in Influencer Marketing

A survey by Advertiser Perceptions found that 53% of advertisers plan to increase creator marketing spending in 2023. Despite a shaky economy, investment in influencer marketing continues to rise, according to a recent report by Advertiser Perceptions.

15 Industry-Specific Examples Of Effective Experiential Marketing

Consumers today expect a more personalized, relevant customer experience from the brands they support, making the creation of a more memorable CX a top priority for many brands in 2023. A brand’s CX begins with its very first touch point with a potential customer, and exceptional experiences are key at every stage of the marketing funnel—from building brand awareness to converting prospects and fostering loyalty. The most popular experience-based marketing tactics evolve from year to year, and approaches to engaging target consumers will vary according to the type of business, with some being better suited to sparking interest in certain industries than others.

Why Tabasco continues to go all in on influencer marketing

Christina Najjar, AKA Tinx, is known as a lot of things on TikTok: dating coach, the app’s “big sister,” creator of the “box theory.” She’s also a fan of hot sauce, and it wasn’t long until Tabasco capitalized on that. Now, the two are collaborating on a salad dressing, marking the latest step in Tabasco’s evolving influencer marketing strategy and expansion beyond sauce. Tabasco has more than 90,000 followers on Instagram and 500,000 followers on TikTok. Lee Susen, chief sales and marketing officer at McIlhenny Company, told us working with influencers is a key element of the brand’s social strategy, which is focused on forming “direct connections with consumers.

Niche Influencer Marketing News

Nonprofit/Philanthropy/Social Good

Nonprofit Growth Strategies For Social Impact

Nonprofit organizations serve an essential role in fostering civic and social engagement. Their important place in society is irrefutable. However, the nonprofit world can also be very insular. We know what works, we know how to work wonders with very little and, year by year, we repeat the same strategies. This status-quo mentality can lead to a lack of growth for nonprofit organizations, leading nonprofit leaders to seek ways of inspiring innovation and a growth mindset in their teams.

What Kinds Of Engagement Should Nonprofits Be Encouraging?

Recent events have changed the way many people view nonprofits and volunteering as a whole. During the pandemic, people could not leave their homes to volunteer, and many took time to educate themselves as a form of social responsibility in its place. Although doors are back open and volunteering in person is coming back, tides are changing in regard to social responsibility, with nearly 60% of Americans stating that companies should be responsible for sharing and promoting social issues, according to a report cited in the NonProfit Times.

Social Media Marketing News

State Farm went all in on TikTok for the Super Bowl—was it worth it?

Staring at a little screen while watching a big screen is pretty much the norm these days.

And ahead of this year’s Super Bowl, platforms like TikTok and Twitter seemed to be vying for viewers’ little-screen attention. TikTok offered ad credits to advertisers who spent money on Super Bowl campaigns; according to the Wall Street Journal, brands that spent at least $200,000 could receive ad credits worth 5% of their total spending, up to $15,000. Kristyn Cook, CMO of State Farm, confirmed to us that State Farm was one of the brands that took advantage of TikTok’s incentives this year, though she would not disclose the company’s spend on the platform. Rather than pay roughly $7 million for a 30-second TV ad, she said the brand was able to spend less on a TikTok-only campaign.

Meta Outlines Actions on Spam, Fake Accounts and Violations in Latest Community Standards Report

Meta has released its latest community standards enforcement overview, which outlines how many violations of its rules that it’s detecting across its apps, and the subsequent actions taken as a result. The report includes data on hate speech removals, restricted goods, fake accounts and more. You can read Meta’s full report here, but in this post, we’ll take a look at some of the key shifts in Q4 2022. First off, on spam – Meta saw a slight uptick in spam content towards the end of last year, with 1.8 billion posts actioned in the period.

How to make text-only content for Instagram and TikTok

I’ve got a figurative wastebasket full of “A picture is worth a thousand words” jokes I tried for this intro, but all were pretty terrible. I blame the math of the premise—show your work, Arthur Brisbane. Unnecessary tangents aside, I’m bullish on using written content across all social media platforms right now. Words aren’t just for tweets and long-winded LinkedIn anecdotes—they work on Instagram and TikTok, too. Let me show you a bunch of different ways the good word appears on social media outside of 280 characters.

TikTok Launches New ‘Creativity Program’ to Provide More Revenue Opportunities to Creators

TikTok continues to explore more ways to share revenue with creators, this time via a new ‘Creativity Program’, which it’s launching in beta with selected creators to begin with. Varying from the current Creator Fund, TikTok’s Creativity Program aims to reward creators for posting longer videos, with only content longer than a minute in length eligible for funding.

19 Lead Generation Tactics for Marketing Agencies

This list of 19 lead generation tactics will help get you thinking about how you can broaden your outreach horizons, and boost brand awareness and response.

24 Do’s and Don’ts of Social Media Marketing

Looking for some quick tips to maximize your social media marketing efforts this year? Social media advisor Angie Gensler has put together a listing of 24 do’s and don’ts to help get you on the right track, and ensure that you’re making the most of your efforts.

Mobile’s Influence on Digital Commerce Soars, Study Finds

Digital commerce spend exceeded $1 trillion in 2022, a 21% year-over-year (YoY) increase, according to Comscore’s 2023 State of Digital Commerce Report. The total marks the highest year of digital commerce ever. Mobile also commanded nearly 40% of digital consumer retail spend in Q4, and spend on mobile devices exceeded that of desktop devices, growing 26% and 14% YoY in the same period, respectively. Social commerce also demonstrates a growing influence within the retail ecosystem. Sponsored content by retailers experienced higher consumer engagement across Facebook, Instagram and TikTok.

Social News: TikTok

TikTok Provides New Insights into Best Performing Products, Based on Ad Content

This could be handy – TikTok has added a new element to its Creative Center which highlights how popular specific products are in the app, based on the amount of ads posted that feature the item, along with impressions, view-through rate, comments, likes – basically every data point you could need to dig into the performance of each.

TikTok’s Expanding Access to its Research API, Enabling More Analysis of How it Works

As part of its ongoing effort to show U.S. regulators that it’s totally transparent, and completely willing to work with them on compromises to remain in operation in the region, TikTok has announced that it will now allow more researchers to access and analyze its dataset, in order to provide more insight into how the platform works.

Unlocking even more opportunities for creators with the Creativity Program Beta

TikTok is a unique place where creativity and authenticity are celebrated. It’s where creators come together to entertain and connect with a global community over shared interests, turn their passions into careers, unlock life-changing opportunities and drive meaningful impact. As we continue on our path to offer a range of opportunities that reward the creativity and passion of our creator community in the US, today we’re introducing the Creativity Program Beta.

TikTok Tests In-Stream Shopping Options as it Pushes to Build on its Revenue Potential

While in-app shopping hasn’t caught on the way that social apps may have hoped, TikTok, for one, is continuing to push ahead with its in-stream commerce initiatives, launching a new purchase process with selected retailers in the app.

TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts

Looking to get a better handle on key TikTok trends, and better fuel your in-app promotions? This will help: TikTok has added another 70,000 new insights to its TikTok Insights tool, which is an interactive app that you can use to drill down into specific usage trends and shifts.

TikTok Provides More Ways to Amplify Organic Content with Updated ‘Promote’ Tools

TikTok has added four new options to its quick Promote ad feature, which enables brands to essentially boost their posts via a simplified campaign creation process in-stream.

Social News: Meta

Meta Tests Product Promotions in IG Group Chats

In its most recent earnings call, Meta reiterated its push to monetize messaging, and enable businesses to tap into the growth of private messaging across its apps. Over the years, social media behavior has shifted – where users once posted to the news feed or their public Stories, they’re now, increasingly switching to messaging instead, which Meta’s now looking to lean into with new products, like its recently launched ‘Channels’ broadcast chat element.

Instagram Tests User Location Listings on Reels Clips

Instagram’s testing a new way to provide more transparency on Reels content, by listing the location of the profile that created the clip on the video itself.

The Giraffe Guide to Facebook Ad Types

Advertising on Facebook is one of the best ways to generate leads, expand your audience and boost brand awareness. There are several different Facebook ad types which can work well in your marketing strategy, depending on what you’re aiming for.

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