The Motherhood and Pittsburgh Magazine recently partnered to create and host the first-ever Pittsburgh Influencer Summit on Thursday, September 20 at Slate Studio in the Strip District.
The event idea was born out of a conversation that happened between The Motherhood and Pittsburgh Magazine months prior about the intersection of traditional and social media. We were specifically talking about the amazing talent right here in our city of Pittsburgh and wanted to have a larger conversation about one of the most innovative topics in marketing, publishing and business right now: influencers. So, we invited a group of influencers and brand marketers to come together to exchange their knowledge, skills and experiences surrounding marketing, publishing, blogging and more.
The theme we observed throughout the day: when you assemble influencers, marketers, brands, small business owners and creatives in one space, amazing conversations happen.
The #PghInfluencerSummit opened with insightful influencer panel discussion. The six talented influencers each shared their stories of how they began their blogs and businesses, and other things they’ve learned along the way. These influencers each shared different reasons that they got started blogging, but one common thread emerged: these women work HARD. They’ve spent years cultivating loyal communities who value what they have to say, and they place a premium on genuine connection and authenticity.
Huge thank you to the following panelists for sharing your expertise with us:
- Jessica Merchant, author and creator of How Sweet Eats
- Erin Alvarez, food stylist and photographer at The Almond Eater
- Brianne Conley, proprietor of No. 14 Boutique and author of Just a Girl Boss
- Chaton Turner, author of Chaton’s World
- Valerie McKeehan, proprietor of the online shop Lily & Val
- Victoria Deardorff, owner and editor of Burgh Brides
— Mel Wilson (@melmoraes) September 20, 2018
Great tip from @Chatonsworld –Think of your blog as the trunk of a tree–it's the base upon which everything else is built. TW, IG, FB, etc. is affected by algorithms. If you're short on time, blog first. Put that pic on your blog first, etc. No algorithms! #pghinfluencersummit pic.twitter.com/sDvAn0zmec
— Cherie ♡ (@cherielianne) September 20, 2018
— Mary Beth (@thehowtohome) September 21, 2018
The second panel was brought to us by Pittsburgh Magazine’s very own editors, Brian Hyslop, Sean Collier, Lauren Davidson and Hal B. Klein. They shed light on the elements of a good story, journalistic integrity and the importance of fact-checking. This panel was hosted by our guest emcees, Kelly Brennan and Courtney Brennan. Courtney is a reporter for WPXI and Kelly, formerly a reporter for WTAE, is a lifestyle blogger who writes about motherhood, style and health.
We were honored to have Michelle Faist, Senior Manager, Corporate Affairs at StarKist Co. as our keynote speaker for the Pittsburgh Influencer Summit. She shared key learnings from StarKist’s influencer campaigns, as well as tips for influencers on how to stand out and partner with the right brands, so it was a win-win.
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Took some time to learn about hot topics amongst influencers and brands today at #pghinfluencersummit hosted by @themotherhood & @pittsburghmagazine. In some ways it motivated me to get a move on with my words and in others made me aware of my opportunities to grow. I'm looking to collaborate and network with brands other mama mavens ready to do the same! #pittsburghbloggers #microinfluencer
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When women come together to share their experiences, insight and knowledge with the idea of lifting others up…you know it’s gonna be a GOOD DAY!!! 💃💃💃 Thank you @pittsburghmagazine and @themotherhood for putting on the 1st EVER Pittsburgh Influencer Summit! • • What a treat to hear from badass bloggers and influencers like @howsweeteats @briconley @burghbrides @thealmondeater @lilyandval! ⭐️⭐️⭐️ How refreshing to be around people who realize that by helping others succeed, you’re only creating more SUCCESS for yourself! #PghInfluencerSummit #BlogHer #Women #WomenEmpowerment #LiftingEachOtherUp
Thank you to all who attended the Pittsburgh Influencer Summit and helped to make it happen. We’ve been inspired by this conversation and looking forward to what will come next for the industry and particularly in Pittsburgh.
P.S. Make sure to also check out the Five Things We Learned From the Influencer Summit here!