Two of our recent partnerships are now award-winning influencer campaigns! On Thursday, January 27, The Motherhood team was honored to accept two PRSA Renaissance Awards for our work on Tomorrow, Powered by Remake Learning, and Molly of Denali. Judged and scored by a jury of our PR peers, these two campaigns received top honors and swept the influencer marketing category.
The Motherhood team gratefully acknowledges the partnership of our clients and the creative excellence of our influencer community that created these award-winning influencer campaigns! In fact, we were thrilled to have two of those exceptionally creative and influential voices accept the awards with us: Brenasia of CodeBre and Brea of The Thinking Branch.
Our Award-Winning Influencer Campaigns
Tomorrow, powered by Remake Learning, explores what we can do today to make tomorrow a more promising place for all learners. Remake Learning tapped The Motherhood to create and execute an influencer-centered campaign to amplify the campaign message to a broader audience. Engagement on the creators’ Facebook posts saw engagement that is 14 times high than industry average.
Molly of Denali is a television series and podcast following Alaska Native girl Molly Mabray. The Motherhood executed an influencer campaign to drive awareness of the podcast and the benefits of limiting screen time and interacting and learning about diverse cultures as a family. Post engagement did exceptionally well with the average engagement rate on Instagram posts being five times higher than industry average, and Facebook 12 times higher.
Each year, the Renaissance Awards honor local organizations, agencies and businesses as well as communicators for their innovative work across all aspects of public relations and marketing communications.
Congratulations to our fellow Pittsburgh PR professionals, including many of our clients and agency partners, on your well-deserved awards!