The Motherhood Cause Marketing Forum Webinar

On July 16, I will lead a webinar on reaching social media moms for the Cause Marketing Forum, and I hope you can join me.  The Cause Marketing Forum seeks to ‘increase the number of successful company/cause alliances,’ a mandate we at The Motherhood support wholeheartedly.

Here is the description of my presentation:

Want to get above the digital noise to reach the critical Mom demographic?  Join the Motherhood’s Emily McKhann on how to best leverage mom bloggers, what causes they care most about and what motivates them to share cause-related information online and off.

You Will Learn: 

• Why moms online tell their story to their audience better than you can

• How to share news that matters to moms

• Why you need to include WIIFM (what’s in it for me) for bloggers

• How to ask for action – a critical step to your success

• Take your online strategy offline for real-life engagement with moms

• The best ways to carefully target moms

Additionally, during the webinar, I will share the results of The Motherhood Cause Marketing Survey.

Please join me on July 16 at 1:30 pm EST / 12:30 CST / 10:30 PST.  Information on the webinar, the Cause Marketing Forum and sign-up details are here.  (it’s $99 for non-members).