Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing
Creators That Convert: 4 Business Leaders on Driving Full-Funnel Marketing Results – September 26, 2026
Adweek reports creator marketing is shifting from an awareness play into a measurable growth engine, with business leaders sharing how they’re tying creator work directly to funnel performance.
Creator Commerce Infrastructure Gets an AI Upgrade – September 25, 2026
Axios covers how platforms are using AI to help creators turn content into shoppable posts more easily, part of a broader push into affiliate and commerce tooling for creators.
Long-Term vs. One-Off: A New Take on Brand-Creator Collaborations – September 25, 2026
Deloitte data shows 65% of US consumers engage with creators or creator-led content across platforms, and argues brands get more value from ongoing creator relationships than one-off sponsorships.
OpenAI Is Enlisting an Influencer Army to Make It Look ‘Good for the World’ – September 23, 2026
Business Insider reports OpenAI has doubled its sponsored Instagram posts promoting ChatGPT, hiring influencers to frame AI as approachable and helpful rather than intimidating.
Creator Marketing and DOOH: Why It’s Becoming CTV’s Ally – September 22, 2026
Agency Reporter looks at how creator marketing is spilling into digital out-of-home and connected TV, with brands using creator-led content to amplify campaigns across both formats.
Top Marketers on How Creators, TikTok, Spotify and Pinterest Help Fuel Fandom – September 18, 2026
Variety recaps a panel from its Entertainment and Technology summit on how creators and platforms like TikTok, Spotify, and Pinterest are reshaping the entertainment marketing playbook.
The Creator Strategies Every Brand Needs Now – September 18, 2026
Fast Company argues influencer marketing is now essential to the branding mix, but the tactics that work are changing fast as audiences grow more sophisticated about sponsored content.
Small Businesses Embrace the Role of ‘Creator’ to Get Seen in 2026 – September 18, 2026
Demand Gen Report finds small businesses increasingly acting as their own creators, using social, AI, and email to stay visible without big ad budgets.
Meta Launches Creator Marketing Hub – September 17, 2026
Meta officially launched its Creator Marketing Hub, consolidating creator discovery and brand outreach tools into a single place for marketers.
Creators Don’t Just Want Brand Deals Anymore. They Want Equity – September 17, 2026
Inc. reports more creators are negotiating for equity or revenue share in the brands they promote rather than settling for one-off sponsorship fees, a shift that changes how agencies should structure deals.
EGC
Employee-Generated Content Platforms Ranked for Brand-Safe Scale – September 22, 2026
A roundup of software platforms built specifically for B2B employee-generated content programs, comparing how each helps brands scale employee posting while keeping it brand-safe.
The Optical Club Unveils Saudi National Day Campaign Built on Employee-Generated Content – September 10, 2026
Campaign Middle East covers The Optical Club’s national day campaign, which paired a hero film with employee-generated content episodes and behind-the-scenes clips, an example of EGC used alongside a bigger brand push rather than standing alone.
SOCIAL NEWS
Meta Outlines Muse, AI Glasses and VR Device Updates at Connect 2026 – September 25, 2026
Meta’s Connect event delivered a wave of announcements: a Muse Charm pendant, camera-free Ray-Ban Meta Audio glasses, $1,299 VR glasses with hologram video calling, and new voice and connector features for the Muse AI agent.
TikTok Drops Appeal Over £12.7M UK Fine for Failing to Keep Under-13s Off the Platform – September 24, 2026
TikTok has abandoned its legal challenge to a £12.7 million UK fine over failing to keep children under 13 off the platform, ending that particular fight with regulators.
YouTube Rejects Meta’s Call to Join $18 Billion Teen-Safety Settlement – September 23, 2026
YouTube publicly declined to join the teen-safety framework Meta agreed to as part of its landmark settlement, despite Meta’s public pressure campaign urging rivals to adopt the same rules.
Meta’s Muse Is Outpacing ChatGPT’s Early Mobile Launch – September 21, 2026
Meta’s personal AI agent Muse is growing faster in its early days than ChatGPT’s mobile app did, backed by a nationwide US TV ad campaign and Meta’s Threads growth playbook.
Meta One Subscriptions Go Global – September 18, 2026
Meta rolled out its Meta One subscription bundles worldwide, offering consumer AI/app bundles from $7.99/month and creator and business tiers running from $14.99 up to $499 per month.
EU Proposes Social Media Ban for Under-13s – September 16, 2026
The EU proposed restricting social media access for under-13s entirely and limiting full access to over-18s, part of a broader wave of teen social media regulation this year.
Snap Opens Preorders for Its $2,200 Specs AR Glasses – September 16, 2026
Snap opened preorders for its Specs AR glasses, leaning on AI and productivity use cases to justify the steep price tag.
X Builds Stock Trading Into Its Feed With Cashtags – September 16, 2026
X is letting US users trade stocks directly through the app by integrating ‘cashtags’ with trading platforms, another step in its push into financial services.
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