Trends in social media: The Motherhood, a top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
How brands are harnessing influencer marketing – October 2025
As more marketers avoid hard-sell tactics, leaning on influencers increasingly appeals to brands looking to drive awareness while still showing a company’s human side. Social media platforms are evolving to keep up, adding new features designed to cater to influencers, their typically young fans and marketers alike.
included in this trendline
- Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze
- How Dove’s first creator-led campaign paves way forward for Unilever
- Lowe’s launches creator network to build bonds with millennials, Gen Z
Like it or not, healthcare influencer marketing is a thing. Should your brand join in? – October 2, 2025
Think about the last piece of health advice you actually followed. Chances are, it wasn’t from a medical journal or even a doctor’s office. Most likely it was from a colleague, a neighbor, or a trusted friend—the kind of advice that feels personal and authentic. As humans, we’re wired to trust people we know or feel like we know. That’s why two-thirds of Americans now seek health information on Instagram, YouTube, Facebook, and other social platforms, where it’s easy to connect with others who have relatable voices or similar stories.
How to Avoid the Deinfluencing Trap in Marketing – October 2, 2025
Deinfluencing is no longer just a viral trend – it’s a cultural shift. What started as creators pushing back against overhyped products has become a regular part of consumer-brand dynamics. And marketers need to pay attention to avoid getting caught in the discourse. But how big is deinfluencing right now? And what can brands do to stay on the right side of the conversation?
Creator marketing is entering its ‘era of efficacy’ – October 1, 2025
CreatorIQ — the software platform that manages creator-led growth for clients including NBCUniversal, IPG, Disney, Meta, Nestlé, Sephora and Amazon — released its sixth annual State of Creator Marketing Report this morning with Sapiro Research. The survey of over 1,700 brands, agencies and creators found that influencer marketing budgets spiked 171% this year — ballooning more in one year than in the previous three combined.
Why marketers are hiring agencies to fill fractional roles on in-house teams – September 30, 2025
When the owner of the Seattle Sounders, a men’s professional soccer club, bought National Women’s Soccer League team Seattle Reign last year in a landmark deal, the organization was looking to stand up a new marketing division with fractional executives.
7 Reasons Why an Influencer Marketing Strategy Benefits SEO – September 30, 2025
Influencers are altering search behavior and the way users discover content online. This trend is becoming increasingly apparent as a new generation of searchers utilizes social platforms like Instagram and TikTok as their primary search engines. Even so, influencers can still influence your organic search performance on traditional search engines like Google. Case in point, Google has a history of showing social media posts in search results. It started with Twitter (now called X) and Real-Time search in 2009, and has ebbed and flowed since then to include publicly facing content from LinkedIn, Instagram, TikTok, and other social networks. Some networks are only represented by profiles for individuals and companies, and others, like Instagram, enable feeds of posts to appear directly in search results. The social post can even appear above your website link in the search results. The more real estate you can occupy in the search engine results pages (SERPs), the better for increasing your brand’s visibility.
Good influence
TikTok Doubles Down on #TikTokForGood With New Change Makers Program – October 3, 2025
TikTok is strengthening its reputation as more than just a platform for viral videos. With the launch of the 2025 Change Makers Program, the company is putting a spotlight on creators who use their content to drive awareness, advocacy, and action on pressing social issues. Now in its second year, the program features 50 mission-driven creators from around the world, each supported with structured training, resources, and opportunities to deepen their influence.
social news
TikTok Ups Subscription Revenue Share for US Creators – October 5, 2025
With it looking more and more like TikTok will be allowed to remain in operation in the U.S., the platform is now making a renewed push to win over American and Canadian creators, and re-affirm its position as a valuable, viable opportunity to build a monetizable community.
TikTok Adds Assistance for Shopping Ads in Partner Program – October 5, 2025
TikTok has added a new “Shop Ads” category to its approved Marketing Partners line-up, which is a directory of third-party providers that can assist with all aspects of your TikTok marketing process.
Instagram Tests Opening To Reels as the Main Feed – October 2, 2025
Instagram has confirmed that it’s testing a new approach to its UI, with users in India now able to open the app direct to the Reels feed, as opposed to the traditional feed post display.
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