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The Power of Habit: A Conversation with Charles Duhigg

May 8, 2012 by The Motherhood

Quick, name your worst habit. How long did it take you? If you’re anything like me, you can name a handful of your own bad habits in under ten seconds. Naming good habits (at least for me) takes a little longer.

 

But here are the questions that stop me in my tracks: What IS a habit? How did I get the ones I have? And how, oh, how can I change some of them?

 

Today in The Motherhood we had the great good fortune to discuss habits with Charles Duhigg, award-winning New York Times business reporter and author of The Power of Habit, which is currently 7th on the New York Times Best Seller list.

 

Joining him was a panel of featured guests, including Jen of The Suburban Mom, Jill of The Diaper Diaries, Liz of A Nut in a Nutshell, Holly of The Culture Mom, and Asha of Parent Hacks.

 

Charles identified a habit as “a decision you made at some point, and stop making, but continue acting on.” It’s something that’s become automatic. Emily asked Charles what his biggest takeaway was from writing the book. He responded, “That ANY habit can be changed. It doesn’t matter how ingrained the behavior, or how long it has been a part of your life. What we have learned from recent neurology studies is that any habit can change, if you know how.”

 

 

Naturally, we all wanted to know how. And Charles obliged, with this beautiful three-step process:

 

“First, diagnose the cue. Most cues fall into one of five categories: a time of day, or a certain place, a certain emotion, the presence of certain people or a preceding behavior that has become ritualized. Once you know the cue, you know when the habit starts.

 

“Second, figure out what reward the habit delivers. Are you eating cookies because you are hungry? Or bored? Or want the burst of energy the sugar provides? Look for what craving the habit is feeding by conducting experiments (for instance, by eating an apple for hunger, or drinking coffee for energy. Then ask yourself: are you still craving the cookie?).

 

“Third, figure out a new behavior that can be triggered by the old cue and deliver the old reward. If you previously had a cookie every afternoon at 3:30 because it gave you a chance to take a break, then start scheduling a walk with a friend for 3:30 every day. It doesn’t have to last more than 10 minutes, but it will replace the cookie habit!”

 

 

Adrienne asked about the biggest mistake people make when trying to change a habit. Charles said that it’s not giving themselves the reward they really want. (Note to self: stop trying to pretend a rice cake is a “treat.” A two-year-old can see through that one.)

 

Liz wondered, “How long does it take to make something a habit or change a habit?” Charles said it varies from person to person and behavior to behavior, and offered this encouragement: “The good news is that it will get easier each day. Our neurology is programmed to latch onto habits, and so they get easier each time we do them.”

 

Asha noted that there’s often a nagging, scolding internal voice that often accompanies our attempts to change a habit. Charles acknowledged this, and said that the key is to remember you’re on a journey, and that we shouldn’t expect change to occur all at once.

 

Jill observed that she finds accountability to someone else helpful when trying to break a habit, and Charles confirmed that studies back her up: “Dozens of studies have shown that if you commit to a goal with a partner or group, you are much more likely to achieve it.”

 

Liasynthis wondered about how to ramp up one’s internal motivation to make a change. Charles recommended allowing yourself to really envision the change you want; as the goal seems increasingly real, he said, motivating yourself will become easier.

 

 

Once you’re in the groove with a new habit, how do you keep that groove from becoming a rut? Charles had this to say: “The secret is to give yourself evolving rewards. Every routine becomes boring at some point – so spice it up by choosing future rewards. When you start exercising, focus on a small reward – but after a month, choose something big and nice to give yourself if you stick with the work outs. Our brains love novelty. They assign reward value to something new. So vary your rewards, and it will be easier to stick with the plan.”

 

Holly and EllenRonnie both wondered, what if it’s not your own habit change you’re looking to motivate, but someone else’s? Charles acknowledged how difficult this can be, and offered that studies suggest the best approach is to explain “why YOU want them to change: how their habits impact your life, or why you are scared what will happen if they don’t change. Show your own vulnerabilities, and it will help them feel safe enough to admit to themselves that something isn’t working.”

 

I found it incredibly empowering to know that an expert in the field firmly believes that ANY habit can be changed. And it was so heartening to know that it’s better if the process of habit change feels good, not bad. Regarding the role of enjoyment in habit change, Charles had this to say: “Rewards are powerful because we enjoy them. If you berate yourself for enjoying a piece of chocolate or 10 minutes watching television, then you rob a reward of its influence. It’s okay to INDULGE yourself! Go ahead! That’s how you create new habits!”

 

Further reading and resources:

 

  • Check out the book: The Power of Habit
  • A Reader’s Guide to Changing Habits
  • E-mail Charles Duhigg at [email protected]
  • Parent Hacks’ Asha’s blog post on habit change and exercise
  • More tools for habit change: Habit Labs

Filed Under: News, Research & Insights, Trending & Social Media Tagged With: Author, Becki King, Charles Duhigg, habits, inspiration, The Power of Habit

Getting Ready for Easter

March 30, 2012 by The Motherhood

 

It’s almost Easter time! Are you getting “egg-cited” for the holiday in your house?

 

To help you gear up, we’ve turned to Pinterest to collect great ideas for you and your kids! First, don’t forget to use fun crafting time to create cute decorations for your house, like this Easter egg garland:

 

 

And don’t you just love these handmade bunny decorations?

 

 

Of course, you HAVE to have some fabulous dyed eggs. But what can you do to make them a little different than usual – in a very simple way? How about using rubber bands to make patterns…

 

 

Or Kool-Aid to create cool colors…

 

 

And you can’t forget to make some delicious treats that everyone will enjoy! We LOVE these Cadbury Creme Egg cupcakes:

 

 

Or you could try these Spring-inspired Easter nest cookies:

 

 

Last, but definitely not least, get the kids involved with some adorable activities. Help them practice their letters with an Easter egg letter search:

 

 

Or you could let their creativity run free with some felt Easter egg decorating.

 

 

To get the links for these ideas and more (like how to re-use those plastic eggs), be sure to visit our Easter Celebration board on Pinterest!

 

Happy Easter, everyone!

Filed Under: News Tagged With: Easter, inspiration, Pinterest

Filming “Frozen Planet” in the Arctic — While Five Months Pregnant

March 13, 2012 by The Motherhood

Imagine spending two and a half years in the Arctic and Antarctic, braving -25 degree weather, filming penguins, polar bears and lesser known creatures like woolly bear caterpillars, as series producer of “Frozen Planet” on the Discovery Channel.

 

Vanessa Berlowitz has been there and done that, and she spent a fascinating 30 minutes in The Motherhood today answering questions and sharing her experiences.

 

“It really matters to me that moms like you engage with the kind of work that I do, because I absolutely believe that if we’re going to look after our planet, it will come down to women and mothers engaging their children with the natural world,” Vanessa told the group.

 

 

Read on for a brief Q&A based on our conversation with Vanessa.

 

Q: How long did it take to shoot this series? And how did you come to think, I should go to the North and South Poles to film whales, and penguins and polar bears? (Deborah)

 

VB: It took us 4 years to produce Frozen Planet, and 2 and 1/2 years of that was filming in the field. We tried to plan to do shoots all over the Arctic and Antarctic. We worked with lots of scientists to capture the best footage. We wanted to bring you penguins and polar bears but we also wanted to bring you really strange animals like woolly bear caterpillars so people could get a sense of how amazing the wilderness is.

 

Q: How could you survive that weather. . . pregnant??! (Amy, Teach Mama)


VB: I was 5 months pregnant when I went to the Norwegian Arctic. We were trying to film mother polar bears with really tiny cubs. I went to the doctor to make sure I was fit and healthy to go. Moms would say, is that a bit dangerous, are you putting your unborn baby at risk? But I really understood the risks involved and knew how to protect myself. When I was there, the guys made sure I didn’t carry anything, but I did have to spend days and days in a helicopter and I got a bit grumpy at times, but it was all worthwhile when we got to film polar bears. A new mom polar bear was struggling with the same thing we deal with – she had two naughty cubs … at one point she gently knocked one of her cubs in the snow to give him a time out. I was laughing so much because I thought this is what I’ve got to come, and I definitely picked up some tips from her.

 

 

 

Q: Which animal did you most enjoy watching and filming? (Liz, A Nut in a Nutshell)

 

VB: I most enjoyed filming orcas in Antarctica. I worked with a director who was filming them from the ice, and I was filming them in the air. There were pods of orcas trying to navigate their way through the ice. They would disappear and pop their heads up. And the penguins would run away from them. I knew these orcas weren’t trying to kill the penguins, they were hunting for fish, but clearly the penguins weren’t staying around to check that out.

 

It was really fun being with the penguins on the blue carpet for the Frozen Planet premiere in NYC. They reminded me of the penguins in Antarctica. The difference was, these penguins were really clean and they didn’t smell. Whereas, the penguins that I got to know in the Antarctic really smell – they stink of fish and prawns.

 

Q: Are you impervious to the cold, or really well outfitted?! (Emily)

 

VB: The clothes that you wear are really, really important. One of the key tips for staying warm in the cold is wearing loads and loads of layers. I used to average 10 different layers – 2 layers of silk close to the skin, then different weights of marino wool, then fleeces, then down, then GORE-TEX. When you get hot, you don’t allow yourself to sweat, you must take your layers off, to avoid hypothermia.

 

Q: So what was “re-entry” like for you, Vanessa? (Ilina, Dirt and Noise)

 

VB: One of the things that people underestimate is how tough it is to come back to the normal world. It’s tough for people like us who have been in the polar world, but also for our families. We had one team who was away for 5 months and the guy found it really tricky for him and his wife. Similarly, when I came home and tried to fit back into my family life, I found that my husband and my son had a new relationship. They didn’t really need me at first. It was quite difficult.

 

You know how as moms, you get so used to rituals and it helps you cope, because you think, OK, I need to do everything in a certain order? When I left my son for 2 1/2 months, I wrote an instruction manual that was something like 100 pages thick for my husband. And it analyzed every look that my son would make so my husband would know what to do. I put sticker notes all over the house saying “Stop! Does Cameron have his hat and gloves on? Stop! Why are you getting wine in the cellar, where is Cameron?” I came back and the house was an absolute mess, it looked like a bomb had gone off. But they had found a new routine. You realize that kids can survive perfectly well; they’re so adaptable, and they can cope with all kinds of change.

Q: My sons reminded me at breakfast to ask you their burning question: Did you see Santa?  (Ilina, Dirt and Noise)

 

VB: I think we just missed Santa! We were out filming caribou at the time. Santa had gone off to do what he needed to do.

 

Q: What’s your NEXT project, Vanessa? Maybe somewhere tropical? (Kasey, All Things Mamma)

 

VB: I would love to make a series on the Seychelles, but instead, I’m already working on a special on grizzly bears in Alaska. I’m going to be spending lots of the summer out there on foot with these amazing animals.

 

“Frozen Planet,” a follow-up to the beloved “Planet Earth,” airs March 18 on the Discovery Channel.  Check out this segment from the series:

 

http://youtu.be/QDpt9zVwKU0

Filed Under: Featured Clients, Influencer Spotlights Tagged With: BBC, Discovery Channel, Frozen Planet, inspiration, Live Talks, Vanessa Berlowitz

How Do You Spend #10Minutes of Me Time?

February 17, 2012 by The Motherhood

Last week, in The Motherhood’s Work Life Balance Talk, Christine Koh of Boston Mamas suggested that what we all need to do is to take #10minutes for ourselves every day.

 

Of course, we all said ‘yes, great idea!’ right before saying, ‘darn, why is that so hard?’ So clever girl that she is, Christine suggested we all challenge ourselves to take just #10minutes a day to relax, do whatever we want, have fun, breathe, or take care of ourselves in some way.  Time just for us, without guilt.  And we could share with each other what we do with our time, how it feels and inspire each other along the way.

 

So, the #10minutes For Me Challenge was born.

 

Today in The Motherhood we kicked off the #10minutes for Me Challenge with a fantastic conversation among the most wonderful bloggers all sharing their favorite ways to carve out some time for themselves.  Now we are all charged up to actually DO IT, to take ten minutes every day for ourselves!

 

Check out their inspiring ideas and let us know how you most like to spend your #10minutes of downtime!

 

Twenty Ways To Take #10minutes for Yourself

 

1.) Run or Stretch.  “”A 10 minute run is better than no run … A 10 minute run feels awesome. You sweat and feel like you’ve done something, but it isn’t the commitment of spending an hour on the pavement.  But if you hate running, or don’t want to get sweaty, STRETCHING is one of the best things you can do for yourself.” – Christine, Boston Mamas

 

2.) Read a Book. “I read a lot. I’ll just sit on my bed and open a book. It lets me shut off everything else.” – temysmom

 

3.) Browse Pinterest. “I know I love to browse Pinterest in any free time I get – sometimes that leaks over into more than 10 minutes though!” – Tesa, 2 Wired 2 Tired

 

4.) Take Photos. “My everyday life is my muse. I use my photography (specifically Instagram) to get the little bursts of creative Me Time I need throughout the day. It works wonders for me!” – Tracey, Shutter Sisters

 

5.) Send a Card. “I try to send a card or letter to a friend once a week- #10minutes is all I need and it really lifts me up.” – Steph, Adventures in Babywearing

 

6.) Shower. “I take a hot shower with some aromatherapy! Peppermint is very invigorating!” – Diane, Turning the Clock Back

 

7.) Drive. “I enjoy ME time in my car!” – Liz, Thoughts of a Mommy

 

8.) Drink Tea. “I’ve started daily ‘tea time.’ The kids have figured out which kind they like. We sip tea, have a little snack, and then each person goes to their space for some quiet time.” – Julie, Using My Words

 

9.) Write. “I’ve started keeping a worry journal. Whenever I catch myself worrying about stuff, I write it down and save it for later. Clears my mind for more productive thinking, for a few minutes, anyway.” – Liz, This Full House

 

10.) Open a Magazine. “I’m such a magazine addict. HGTV Magazine is one of my new favorites. But I am starting to enjoy the style magazines like InStyle and Harper’s Bazaar.” – Mary, Everyday Baby Steps

 

11.) Get Outside. “In the summer, I weed the herb or flower gardens. It can be so relaxing to be outside in the nice weather playing in the dirt.” – Ellen, Confessions of an Overworked Mom

 

12.) Start a Playlist. “My new thing? Putting together playlists in Spotify. Finding new music, combining just the right songs in the right order and having a neat selection to listen to while working.” – Julie, Using My Words

 

13.) Make a Coffee Run. “Sometimes honestly my #10minutes is the car ride to the Starbucks drive-thru. My tunes, ALONE AND QUIET and caffeine.” – Steph, Adventures in Babywearing

 

14.) Walk the Dog. “Dogs are a great motivator to go walk. I call my walks “gratitude walks” and try to focus on all the things around me that I am grateful for. It’s a good perspective changer.” – Tracey, Shutter Sisters

 

15.) Phone a Friend. “I like to take #10minutes to call and catch up with a friend while waiting for kids in the carpool lane.” – Liz, This Full House

 

16.) Play Games. “I play Words With Friends or Sims Social on Facebook – such silly guilty pleasures.” – Mary, Everyday Baby Steps

 

17.) Do a Home Manicure. “I paint my nails. I’m always so impatient and can never wait for them to dry but if I had the time they just might come out perfect for once!” – Tesa, 2 Wired 2 Tired

 

18.) Knit. “My biggest ‘guilty pleasure’ for me time is knitting. Usually sneak it in more than #10minutes but it’s such a wonderful and fulfilling pastime.” – Steph, Adventures in Babywearing

 

19.) Hit the Stores. “I am going shopping for my #10minutes to finally spend some Christmas money.” – Ellen, Confessions of an Overworked Mom

 

20.) Power Nap. “My mom is a champ at taking a 10 minute nap and waking up feeling refreshed.” – Tesa, 2 Wired 2 Tired

 

 

Thanks to our host and co-hosts for setting aside #10minutes+ for this Talk!

 

Christine, Boston Mamas

Diane, Turning the Clock Back

Ellen, Confessions of an Overworked Mom

Jennifer, Mom Bloggers Club

Julie, Using My Words

Kami, Working Mom Fence

Lindsay, Rock & Roll Mama

Liz, This Full House

Liz, Thoughts of a Mommy

Mary, Everyday Baby Steps

Steph, Adventures in Babywearing

Tesa, 2 Wired 2 Tired

Tracey, Shutter Sisters

Filed Under: Influencers & Impact, Research & Insights Tagged With: #10minutes, inspiration, Live Talks, Me Time, Top Lists

Pinterest 101: A Crowd-Sourced User Manual

February 16, 2012 by The Motherhood

 

 

An expert panel of top bloggers and social media influencers gathered in The Motherhood to discuss Pinterest – and the result was nothing short of the best how-to on Pinterest we’ve ever seen.

 

Read on to learn more from those in the know about how to get started on Pinterest, using the platform well, and how it can impact your life, blog or brand.

 

 

1. Pinterest Basics

 

Who’s on Pinterest and why?

 

The panel agreed – Pinterest users are more like Facebook users and are not necessarily “social media” types. And they are primarily female.

 

Rachel of A Southern Fairytale said, “TONS of the teachers at our elementary school are completely NOT into social media, and yet they all use Pinterest. Same with Bible study groups. They don’t get social media, don’t read blogs … but they understand and LOVE Pinterest. For party planning, saving and filing recipes, craft ideas, ideas to use in their classrooms, etc…”

 

 

 

“I find Pinterest really helps me organize and save my ideas for my business, my blog and my personal life. Before I would have this endless list of bookmarks and I wasn’t always sure what was what,” said Jill Simpson.

 

Pinterest is not necessarily about the number of followers you have, either (yet). “You know… I have noticed something interesting. Pinterest is a real leveler. When you look at most popular pins, it is OFTEN someone with very few followers who first pinned it. You don’t need thousands of followers on Pinterest to have a huge impact, unlike pretty much every other social network,” observed Kelby of Type A Parent.

 

 

Diving in

 

Everyone uses Pinterest for different reasons, but Tracy named a common one: “I love to pin for inspiration or to bookmark something I want to go back to.”

 

Jen of The Big Binder tells people to “use FB to follow everyone they know, then see what kinds of things are interesting to them … eventually you’ll create your own boards and even start pinning things on your own.”

 

“I recommend installing the bookmarklet immediately for your browser, so that anywhere on the internet you can pin straight to your boards with ease,” said Lindsay of Rock & Roll Mama. “I found this to populate them FAST.”

 

 

Related resources:

 

What’s This Pinterest Website? from Wall Street Journal

Pinterest and How To Use It from A Mom’s Take

Cool Mom Picks guide to getting started on Pinterest

Mashable’s Pinterest beginner’s guide
Who is on Pinterest? conversation thread
Tech Crunch, Where the Ladies At? Pinterest

NPR, Pinterest is a Woman’s World
Is Pinterest a “girl thing”? conversation thread
Pinterest is not about number of followers (yet) conversation thread
What is your favorite thing to “Pin”? conversation thread
The Secret to Pinterest’s Success: We’re Sick Of Each Other on Huffington Post

 

 

2. Using Pinterest – The Next Steps

 

Organizing Your Pinterest Boards

 

“Keep it simple in the beginning until you get more comfortable and understand the platform,” said Josh Gingold, managing editor of CBS Interactive. “Also, know what you intend to do with it so everything you do early will help make it more useful later.”

 

As a start, you can take a page out of Ciaran of Momfluential‘s book with “a few boards that I consider big catch alls and then I filter down to more specific stuff.”

 

Pinterest is a visual place with obvious applications for design and style, but as Amie of Mamma Loves pointed out, “If you think of Pinterest as a tagging system and less a vision board, I think the applications grow exponentially.”

 

Pinterest as a Website Traffic Driver

 

“I have seen a big increase in followers [since starting to use Pinterest],” said Dagmar of Dagmar’s Momsense. “Maybe because I’m doing a lot of decorating/craft posts right now.”

 

Added Kimberly of Foodie City Mom, “It has helped me to see which posts on my blog are the most popular. Without fail, the images that have been pinned correlate to most popular posts according to Google Analytics. It also sends traffic.”

 

Cross-Promoting Blogs and Pinterest

 

When it comes to linking from Pinterest to your own blog, “be sure it looks good and is interesting (and you do WAY more pinning of other content),” said Kelby of Type A Parent. “You also want to be sure your [blog] content is PINNABLE … good images, easy to pin.”

 

To tease future posts and pique interest, Robin “recently started a ‘to be continued…’ board for future story ideas.”

 

As Rachel of A Southern Fairytale noted, “Do I think about Pinterest and StumbleUpon before I put up my images? Sure … am I writing things TO get them on Pinterest? Heck no.”

 

“But I can imagine that a lot of people are – much like people blog for SEO, etc,” said Aimee of Greeblemonkey. “But as they say – the creme rises to the top?”

 

 

“I crack up at the post where it says something about thanks to Pinterest for making me feel creative when I really have been sitting at my computer screen for 2 hours – BUT IT IS TRUE!” said Aimee.

 

Instagram and Pinterest – Made for Each Other?

 

“Instagram and Pinterest seem like a match made in heaven. Images are essential for Pinterest,” said Josh of CBS Interactive.

 

Others disagreed.  “Pinterest feels to me less like a place to share personal pictures.  I know you CAN, but I really don’t too often,” said Kelby of Type A Parent.

 

“But what about images of stuff – food you’ve tried and want to recreate, a bag at Anthropologie you love, a new nailpolish color or room vignette?” asked Ciaran of Momfluential. “A lot of my Instagram stream is not so personal.”

 

Pinterest Etiquette

 

Self-Promotion Not Welcome

 

Rachel of A Southern Fairytale said, “I have once or twice pinned something of my own, but I really think it should be more of a pinning others to show and share the love and respect for what they’ve created.”

 

Added Kimberly of Foodie City Mom, “I think that as long as people are pinning things of others that they genuinely think are great, it’s fine to include some personal pins from time to time.”

 

And Josh of CBS Interactive pointed out, “I don’t see how you can avoid self-promotion completely but agree that too much will turn people off. Maybe that’s the point though… let the market decide… if people don’t like what you’re doing then they’ll simply ignore you.”

 

Related Resources:

 

Second Act – Six Creative Ways to Use Pinterest

 

The Motherhood Conversation Threads:

 

How to make pins show up on main page of category?

Should you double pin (put something on more than one board) or not?

How to add a Pinterest “Pin It” button to your blog posts

How to make multiple contributors to a board work

Do you have a method for using Pinterest – time of day you visit, who you follow?

Try an “About Me” board to tell more about yourself

What is etiquette on pinning for a client?

Self promotion

Pinterest App tips

What is the difference between following a board and following a user?

conversation thread 1 and conversation thread 2

Driving traffic? First, second and third thread

Favorite topic to pin?

Shared boards – marketing potential

Shared boards – which ones?

Are bloggers starting to blog just for Pinterest traffic?

 

 

3. Pinterest: Issues and Concerns

 

Copyright Issues

 

In many cases, re-pinned images are not attributed or linked to the original source on Pinterest, and people don’t get the credit they deserve for their work.  How can you avoid contributing to this issue?

 

“The main thing is to be sure you pin from the original source and keep the link intact,” said Kelby of Type A Parent. “And avoid pinning from places that are never original sources like Google image search.”

 

For those uploading original work to their Pinterest boards, “I would watermark my images with a copyright and URL if you’re concerned. Only way to protect yourself,” recommended Amie of Mamma Loves.

 

Related Resources:

 

Information for Bloggers and People Who Use Pinterest by Living Locurto

Is Pinterest A Haven for Copyright Violations? on Hubpages

Copyright issues conversation threads on The Motherhood:  One, two, three, four


 

4. Brands on Pinterest

 

What Not To Do

 

Pinterest is becoming a big deal in social media for businesses – but there is a right and a wrong way for businesses to get on the Pinterest bandwagon.

 

“I am seeing businesses creating only boards of their items. I won’t follow these pinners because I don’t want to be advertised to,” said Amie of Mamma Loves.

 

On the flip side, Aimee of Greeblemonkey noted, “I still maintain it is a haven for anything artistic and any brand that sells creative things are *bleeps* for not at least looking at Pinterest.”

 

She also recommended that brands use shared boards, “where they are sharing interesting things in their field, and getting bloggers to the the same – adding to the community – rather than blatant self promotion.”

 

Doing It Right


“Look first before jumping in. See whom other people are praising in your “space” and learn from what they are doing well,” said Kimberly of Foodie City Mom.

 

Amie of Mamma Loves added, “Brands should work to develop content that is ‘Pin-worthy.’ It will get on Pinterest if it interesting, creative, beautiful, informative.”

 

“I would add ‘Tell your brand story visually,'” said Lindsay of Rock & Roll Mama. “Are you quirky? Colorful? Global? Funny? Symmetrical? Show me, don’t tell me.”

 

“Look at this board created for Lily Pulitzer!  I’d follow this .. it’s eye candy so I’m in,” said Cairan Blumenfeld, mominfluential.

 

Cairan added, “I like Hayden Harnett’s “Stuff We Love” board.  They have used boards like catalogs as well, which is interesting but I’m not as in love.”

“Scholastic has a board of vintage Scholastic books, flyers, etc. that is super cute,” said Kelby.  “I also love that Michael’s pins projects from all over (I thought for sure they would only have their own instructions from their own site, but not at all).”

 

I like that Chobani repins bloggers who make dishes with their products.  It seems kind of self-serving but at the same time, they are also promoting the bloggers too, said Jennifer Rees.

 

Other brands using Pinterest creatively: Oopsy Daisy Art; ModCloth; Design Milk; Out To Eat With Kids; Lands End Pin It to Win It campaign (in December) and Real Simple.

 

 

Related Resources:

 

Why small business cannot afford to ignore Pinterest, by Josh Gingold (a host for The Motherhood Talk)

Wall Street Journal Sends Reporters To Cover Fashion Week Via Pinterest and Instagram

How Pinterest Is Becoming the Next Big Thing in Social Media for Business, Entrepreneur Magazine

 

Related conversation threads on The Motherhood:

 

Advice for brands who want to use Pinterest

Should cultural institutions and non-profits use Pinterest?

Is Pinterest something users want to use for current events, historic moments like the Olympics?

Brands doing cool things


 

5. The Future of Pinterest

 

In terms of new functionality, “Private boards are my #1 want. Would love to do vision boards, but don’t necessarily want to share them with everyone,” Jacky pointed out.

 

Pinterest creator Ben Silberman recently announced that the company is considering offering private boards. He also noted that an application programming interface for the site is on its way – allowing the creation of offshoot apps and services.

 

What will that mean for Pinterest?  Ciaran of Momfluential speculated, “It will definitely be helpful for the ability to track a hashtag, for example. It will provide groups and services with the ability to sort and share info in new ways. I also see offshoot companies forming that can pull specific content.”

 

“I could imagine feeding them into a Facebook app,” added Lindsay Lebresco. “I would imagine an API would help with getting good analytics (if you’re using it for work) as well. PRINTING stuff. And even doing collaboration more easily perhaps. Yes – limitless!”

 

Related resources:

 

What’s next for an industry like scrapbooking with Pinterest?

Pinterest API will be offered to outside developers soon – what could this mean?

Private boards

Trends and Predictions

 

Thank you to the fantastic Talk hosts for leading the conversation! You can visit the full transcript of our Live Talk on Pinterest here.

 

Amie Adams, Mamma Loves and on Pinterest

Dagmar Bleasdale, Dagmar’s Momsense and on Pinterest

Ciaran Blumenfeld, Momfluential and on Pinterest

Kelby Carr, Type A Parent and on Pinterest

Kimberly Coleman, Foodie City Mom and on Pinterest

Aimee Giese, Greeblemonkey and on Pinterest
Josh Gingold, Managing Editor, CBS Interactive

Lindsay Maines, Rock & Roll Mama and on Pinterest
Rachel Matthews, A Southern Fairytale and on Pinterest

 

Visit The Motherhood on Pinterest too:

The Motherhood

Emily McKhann

Cooper Munroe

Filed Under: Influencers & Impact, News, Research & Insights, Trending & Social Media Tagged With: Design, Favorite, inspiration, Live Talks, Pinterest

Watching “I Am”

February 4, 2012 by Cooper

I just finished watching the documentary I Am and, if you haven’t already seen it, it’s awesome, and I thought you might want to watch it over the weekend, too (it’s on OnDemand, iTunes etc.)  I hope it leaves you with as many thoughts, feelings and ideas swirling around in your heart as are in mine right now.

 

The film asks what is wrong with the world and through several interviews with thought leaders like Desmond Tutu, Noam Chomsky and Howard Zinn, the conclusion is that community, compassion and the interconnectedness of us all is the answer.

 

There are many arguments through the film of how humans are hardwired for compassion, community, taking care of each other and cooperating. We are not born for greed or war or killing each other off. It’s not in our DNA to live out “survival of the fittest”, we are geared toward serving and connecting with others. There are so many examples of how true that is here on The Motherhood and across the web, aren’t there?

 

You know that feeling you get when you connect emotionally with someone else’s suffering or joy, and how you feel it yourself? It’s actually something specific in us called a mirrored neuron — we were made to feel what someone else is feeling.

 

There are many other science factoids like that in the movie, and they will get you thinking, too. Just wait until you come to the part about how intuitive our hearts are.

 

There are many memorable words in the film, but Howard Zinn said something that I can’t shake, “Change comes from millions of tiny acts that seem insignificant.” Especially as a mom, it hit me, every act makes a difference, and every positive action, no matter how small, adds up. Think about it in terms of  your children, your community, issues, challenges and huge, epic world problems. Everything we do that is positive moves us closer to something better, no matter how big or small.

 

Watch and let me know what you think! Here’s the trailer:

 

http://youtu.be/PeqB8JwpdE4

Filed Under: Trending & Social Media Tagged With: inspiration, movies

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