Trends in social media: The Motherhood scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
What Is Influencer Mapping and Why Does it Matter – August 11, 2025
Influencer marketing is evolving from one-off shout-outs to data-driven network strategies—and creators who ignore this shift risk leaving reach and revenue on the table.
- How do you move beyond isolated posts and tap into the compounding power of peer-reinforced endorsements?
- What if you could visualize your entire creator ecosystem—spotting the “influencer’s influencer,” hyper-local clusters, and your most engaged superfans—and turn that map into a growth engine?
Beauty and lifestyle creators are weaving “mapping” into hands-on tutorials, while brands like Rothy’s tap into micro-nodes to subtly shift audience perception. Meanwhile, community-first voices distinguish between passive audiences and active advocates, underscoring that true influence hinges on mutual engagement, not vanity metrics.
WTF is brands’ new investment in creator-generated content? – August 6, 2025
It’s no secret that the creator economy has hit critical mass. Advertisers are getting more specific in their asks — whether it be more meticulous metrics or carefully curated creators — to have more control over their influencer partnerships and content creator deals. Brands are turning to creator-generated content (CGC) as a means to solve for some of this. Think of it as another factor in the already fragmented influencer marketing landscape.
5 influencer marketing predictions for the second half of 2025 – August 6, 2025
In 2025 so far, the hottest ad channel isn’t TV or digital display—it’s people.
‘Storytelling potential’: Argos on using influencers to dial up ‘desirability’ – August 6, 2025
Argos is looking to take its influencer strategy to the next level, in a bid to build consideration and position itself as the home of “desirable products”. Positioned as its “most ambitious creator campaign to date”, the ‘Arghaüs’ social media series sees celebrities showcase Argos products in a fictitious art gallery. Developed in partnership with influencer agency Billion Dollar Boy, the episodic, fictional mockumentary format has driven a 228% increase in engagement on the retailer’s social media channels since launching in June.
Search or social? Influencer marketing finds itself in the middle – August 5, 2025
The influencer marketing playbook is getting a rewrite—or at least a few new chapters added—as the lines between search and social continue to blur, creating a new frontier for brand discoverability.
Why authentic influencer content is a must for your marketing strategy – August 4, 2025
As more college leaders turn to social media to connect with prospective students, high schoolers and their parents are increasingly relying on influencer content from college community members to guide them toward Decision Day. That’s according to a recent survey of more than 3,400 high school rising seniors, recent graduates and their parents, conducted by Carnegie, a marketing and enrollment strategy service.
Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest – August 4, 2025
As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100 percent. Seven influencer marketers told Digiday that creators’ rates had risen noticeably across all platforms, although they provided a range of figures regarding the specific amount. Three of the marketers said that creators had in some cases doubled their fees from 2024, causing brands to respond with confusion or even outrage over the precipitous increase.
Why brands are turning to local leaders—not just social stars—to build trust and connection – August 1, 2025
In 2025, the most valuable influencer in a marketing plan might not have a million followers. Instead, they might be the founder of a local run club, the organizer of a weekly dinner party or the host of a neighborhood dad walk. These creators build community, and brands are beginning to recognize that embedded influence may matter more than follower count.
Nano-influencers earn impressive impression, engagement rates – August 1, 2025
Key stat: US nano-influencers, those with fewer than 10,000 followers, boast a 34.1% impression rate—more than double that of any other tier—according to a February survey from Later.
Beyond the chart:
- 66% of social media marketers worldwide use influencer marketing to support brand awareness, per January data from Sprout Social.
- Over half (59%) of creators and influencers use AI tools for content creation or business operations, according to April data from URLgenius.
Use this chart: For brands with modest budgets or niche audiences, nano- and micro-influencers offer the best value—high engagement with real, loyal followers. Great for product trials, local campaigns, or building grassroots buzz.
How deinfluencing is fixing the influencer marketing crisis – August 1, 2025
Influencer marketing in 2025 is deep in an identity crisis, and honestly, it needed one. We’re long past the days of perfectly curated, overly filtered “#ad” moments. Consumers are tired of the façade. They want realness. They want creators who actually have something to say, not just something to sell.
Social News
Meta Provides Tips on How To Optimize Ads With Its AI Systems – August 10, 2025
Meta has published some new tips on how to maximize your ad placement options in the app, which also puts more reliance on its evolving AI tools for ad targeting.
Instagram Chief Dispels Engagement Myth, Says Using Edits Boosts Reach – August 10, 2025
Instagram chief Adam Mosseri has recently shared a couple of small tips that might help. I mean, they’re not secrets or hacks that are going to triple your post reach overnight, but they might help some within your process. First off, Mosseri recently noted that videos created in Meta’s new “Edits” app do get a little bit of a reach boost when shared to IG.
Instagram Launches Re-Posts, Friend Map and More – August 6, 2025
Instagram has officially launched three new features that it’s been testing for some time, with re-posts, friend map and a “Friends” tab in the Reels feed now available to all users. First off, on re-posts, which is probably the most contentious of the three. And not because of the function itself, re-posts are obviously fairly common across social platforms. But for years, Instagram has resisted adding a re-posting option, for fear that it might discourage original posting activity.
Instagram adds a reposts feed and rips off Snap Maps – August 6, 2025
Instagram is getting several new features that pull from competitors, and it’s updating a controversial feature that it added earlier this year. Starting today, users will have the ability to repost public Reels and grid posts from other accounts. And similar to TikTok, reposts will be collected in a designated tab on your profile and sprinkled into the feeds of people who follow you. It’s a small but meaningful shift from how Instagram currently operates: until now, the most efficient way to share other users’ content was to repost it on your Instagram Story. Now, you can essentially reblog it.
Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators – August 4, 2025
These have been floating around in testing for a little while, but today, Instagram has confirmed that it’s rolling out some updated metrics within the “Insights” tab, in order to give you more guidance as to what content is resonating with your audience.
Snapchat Shares Tips on How Brands Can Connect With Gen Z – August 4, 2025
Snapchat has published a new research report, in partnership with BBDO NY, which digs deeper into what Gen Z is seeking from brands, and how many brands are failing to resonate with younger audiences.
A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches – August 4, 2025
Looking for a way to refine your Meta Ads targeting, and reach more specific audiences with your promotions? You may now have a means to do just that. In recent weeks, you may have noticed a new “Value Rules” setting in your Meta campaign set-up options, providing another way to target your ads, by increasing your bid limits for certain audience subsets.
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Influencer Marketing Resources: July 2025
Influencer Marketing Resources: June 2025