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Blogust 2015 Results in 60,000 Vaccine Donations!

Blogust 2015 Results in 60,000 Vaccine Donations!

September 1, 2015 by The Motherhood

Monday marked the end of the fourth annual Blogust, a month-long blog relay that brought together more than 50 of North America’s most beloved online writers, photo and video bloggers and Shot@Life Champions to share inspirational quotes for their children on their blogs and social platforms. Each like, comment or share of their posts resulted in the donation of a vaccine to children around the world.

For the fourth year in a row, The Motherhood partnered with the UN Foundation and Shot@Life to lead the initiative. After surpassing our original goal of 50,000 vaccine donations three weeks into the program, sponsor Project Perpetual agreed to increase the goal to 60,000.

Today we can share that the final tally of likes, comments and shares brought us to 61,862! Thanks to all the amazing hard work of this year’s Blogust team, Project Perpetual will be donating 60,000 vaccines to children globally.

In case you missed it, the theme for this year was inspiring quotes. Each day, two or three bloggers posted a quote that inspired them and asked their readers to like, comment and share. The Motherhood has gathered a few of our favorites here:

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Looking for more inspirational quotes from Blogust? You can find them all on our Pinterest board! Thank you to each and every member of the incredible Blogust 2015 team. You gave your heart, mind and brilliant voices to Blogust, and made it the huge success it was:

Shannon Carroll, Whiskey in my Sippy Cup
Erika Nicole Kendall, Black Girls Guide to Weight Loss
Diane Glasgow
Jeannette Kaplun, Hispana Global
Jyl Johnson Pattee, Mom It Forward
Polly Palumbo, Momma Data
Tracey Clark
Asha Dornfest, Parent Hacks
Guy Kawasaki
Allison Czarnecki, Petit Elefant
Tiany Davis, Social Savvy Mom
Sili Recio, My Mamihood
Gina L Carroll
Liz Gumbinner, Cook Mom Picks
Fred Goodall, Mocha Dad
Anne Geddes
Elena Sonnino
Meagan Francis
Jessica Shyba, Momma’s Gone City
Heather Spohr, The Spohrs are Multiplying
Kathy Cano-Murillo, Crafty Chica
Shannon Des Roches Rosa, Squidalicious
Stacey Ferguson, Justice Fergie
Dresden Shumaker, Creating Motherhood
Leticia Barr, Tech Savvy Mama
Lorraine Robertson
Denene Millner, My Brown Baby
Holly Pavlika, Momentum Nation
Amy Lupold Bair, Resourceful Mommy
Maggie Mason, Mighty Girl
Lorraine Ladish, Viva Fifty
Sheila Dowd
Jim Higley, Bobblehead Dad
Caryn Payzant, The Midlife Guru
Felisa Hilbert, No Parents Left Behind
Jo Frost
C.C. Chapman
Rachel Matthews, A Southern Fairytale
Cecily Kellogg
Nicole Melancon, Third Eye Mom
Tiffany Merritt, Stuff Parents Need
Pam Margolis
Elizabeth Atalay, Documama
Julie Marsh
Kristen Howerton, Rage Against the Minivan
Ana Flores, Spanglish Baby
Paula Kiger, Big Green Pen
Lucrecer Braxton, Lucrecer
Nicole Morgan, Sisters From Another Mister
Katherine Stone, Postpartum Progress
Amy Graff
Darryle Pollack

Thank you again to the amazing team! Until next year!

Filed Under: Featured Clients, Influencers & Impact Tagged With: Blogust, Social Good, Social Media, social media fundraiser, vaccines

Influencer Spotlight: Monica, Marino Bambinos

September 1, 2015 by The Motherhood

How do you keep the kids organized as you head back to school? What are your favorite activities during the fall Season?

Monica of Marino Bambinos shared some of her best back-to-school tips for getting back into a routine, her favorite things about the autumn season and more in this month’s Blogger Spotlight.

Read on to see what Monica had to say, and give her a shout at @MarinoBambinos!

Monica, Marino Bambinos

 

Check out all of our Influencer Spotlights here!

Filed Under: Influencer Spotlights Tagged With: about, bloggers, spotlight

Ten Years Ago, Amid Tragedy, the Power of Moms Online

August 29, 2015 by The Motherhood

Ten years ago this weekend, we all held our breath as a gargantuan hurricane slammed into the Gulf Coast. Hurricane Katrina was 400 miles across and carried winds of 140 mph.

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On August 29, we woke up to horrifying scenes of disaster – 80% of New Orleans under water, people stranded on their roofs, 20,000 people packed into the Superdome that itself flooded and was without sanitation, food or clean water.

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Photo by AFP

The day after the hurricane struck, this famous photo of President George W. Bush flying over the wreckage became emblematic of the aloof non-response of his administration and many government agencies.

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We were all screaming at our televisions that more wasn’t being done.

But this was 2005, the year we all realized the Internet had the power to connect us one to one, no matter how far away we lived from each other. Cooper and I posted this to our blog:

Families who have lost everything are going to need so very much to get their lives going again.

Here at Been There, we want to establish a direct connection between those with things to donate and the people who need them. To do that, we are setting up a clearinghouse for anyone who has toys, clothes or other supplies to send directly to families.

Here’s how it works. If you have something to offer, respond to this post with what you have (and please be specific, for example if you have toys, say for what age group, how many, what sort of condition they’re in). Families in need are invited to respond to your post directly.

And if you’re here because you have a specific need, and you don’t see what you’re looking for, please use the comment section to tell us a little about your story and your needs.

And with that the Been There Clearinghouse was born. People flooded to our website to give. Within days, our blog couldn’t handle the traffic and programmers in Mexico, London and San Francisco jumped in to rebuild our site on WordPress.

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You stunned us with your imaginative generosity. You gave used cars, airline miles, retooled Mac computers (nearly 800 of them!), homemade quilts, baby clothes, school supplies, even beauty parlor chairs to help rebuild a lost salon. Schoolchildren, church groups, neighborhood associations and alumnae groups came together to help people and families.

And you came to tell your stories.

Toni, who was 21 years old with three boys, said she knew she’d get through the dark days because she saw her grandmother rebuild after Camille.  Toni wrote:

Many believe the government should be doing more for them. Me, I am just thankful to have the air mattress I sleep on and my family driving me crazy. I say I have seen the best and worst of humanity. I have seen riots over food and money, and I have seen complete strangers open their homes to give those who have no place to go a roof over their head. I have faith in my city and state, and I am with my government in saying that we will rebuild, not just buildings, but lives as well. It will of course take time and plenty of patience. For those of us that call south Mississippi home, it is worth it. Like a the phoenix from the fire my town will return as beautiful as was before Katrina, and I pray that the hardship of the last month, will be a lesson for the future.

Maddie wrote about how hard it was to get FEMA aid:

Try lugging an infant 2 miles to the nearest place that’s giving out goods. At that point all you have energy and room for is what food you can carry or fit in a stroller. What would be hugely helpful are shopping carts, wagons, wheel barrels, etc. Things that folks can fit things in if they don’t have transport. We have one bridge open in the whole Coast area, theres one way in and one way out. That’s it. The Red Cross and FEMA seems to love to put their help centers on the other side of the Biloxi Bay in Ocean Springs … the only way to get there is the highway or boat since that bridge is out. We aren’t allowed in the water and most of us don’t have cars to drive over there and we aren’t allowed to walk on the highways…how do you get help? You can imagine the frustration. 

We heard that many of you had been through tough times of your own and people had come through for you then, and you wanted to do the same for others.

My house burnt down when I was a jr. in high school and people helped us, so I want to help someone else.

Last year, I delivered my youngest son prematurely in the middle of Hurricane Frances here in South Florida. I want to help.

We are a small town family in Six Lakes Michigan, and would love to help in any way that we can. We have 7 children and know first hand how hard life can be. Thank you for your time. Hope to help someone in need.

All of you who came to the Been There Clearinghouse ten years ago helped to bring to life a new form of giving – connected giving – where you found each other, one-to-one, so that whatever was there to be given went to a person or family who needed exactly that, often in a wrapped package with their names on it, and a thoughtful, heartfelt note inside.

The response by all of you, across the country and around the globe, woke us up to the power of the web, in particular the power of moms online. You inspired us to create The Motherhood in 2006. It was your heart, story telling, and generosity of spirit that catalyzed us. We created The Motherhood because we wanted to build on your power of connection, conversation, caring and resourcefulness.

Nearly 2,000 people died and more than a million people were displaced by Hurricane Katrina, and many people along the Gulf Coast are still recovering.  This weekend we are thinking of all of you who lost loved ones, who lost your homes, your neighborhoods, your businesses, and your communities ten years ago.  We hope with all our heart that you’re doing okay today, and the last ten years have been good to you.

And we’re thinking about the tremendous outpouring of love, concern and giving that happened across the country in response to the devastation of Hurricane Katrina. Thank you for giving of yourselves, for caring so much, and for inspiring us to create The Motherhood.

Filed Under: Influencers & Impact, News Tagged With: Mommy Bloggers, our story, power, Social Good

The Motherhood Blogger Network: Why Work with Us

August 28, 2015 by The Motherhood

Ten years ago, public relations veterans Cooper Munroe and Emily McKhann recognized the power and marketing potential of the communities growing online, particularly around parenting and families. At a time when the term “blog” was just beginning to enter the national conversation, Facebook was in its infancy and most social platforms didn’t yet exist, they founded The Motherhood and began building a dynamic network of PR-friendly mom blogs to apply that marketing potential.

A decade later, their vision is flourishing as brands, agencies and nonprofit organizations search for ways to join and contribute to the conversation online – and for good reason.

According to Nielsen (as reported in She-conomy), by May 2012, about one in three U.S. moms were bloggers. Research compiled by The Next Web outlines a number of compelling reasons to put your product, service or cause in front of moms online:

  • Women drive 70-80 percent of all consumer purchasing through their buying power and influence.
  • More than three-quarters of women in the U.S. use the Internet for product information before making a purchase.
  • Nearly two-thirds of moms ask other mothers for advice before they purchase a new product.
  • 90 percent of moms are online, and nearly 20 million Internet users who are moms read blogs at least once a month.

Many companies use blogger networks like The Motherhood to help them connect these dots: With the right blogger influencers sharing information, stories, reviews and positive word of mouth, they can build awareness and drive purchases.

As a parent blogger network and social media marketing agency, The Motherhood functions as an experienced partner in helping companies identify and approach highly targeted bloggers for both small and large-scale coordinated online marketing campaigns.

Here are a few of the benefits of working with blogger networks in general and The Motherhood in particular:

  • We can pinpoint your most influential consumers. The Motherhood’s proprietary database includes thousands of bloggers we’ve personally worked with over the years. We make it our business to know what’s important to the influencers in our network, and we can quickly identify and mobilize a team according to the specific criteria most important to you. Our approach to blogger engagement is personal, resulting in a team of influencers who are advocates of your brand and deeply invested in the program’s success.
  • We work with influencers to create rich, dynamic content. Working closely with you, and always with your overarching brand objectives in mind, we create opportunities for trusted blogger ambassadors to develop compelling, shareable content online. That content lives indefinitely and contributes to great SEO and search results for your company or client.
  • We know social. We partner with bloggers on a daily basis and live on social media, and we’ve done it for years. We can help you find exactly the people you want to engage in short-term blog campaigns, long-term ambassador programs, Twitter parties, virtual focus groups and more to spread the word about your product, service or cause. 
  • We’re experienced in PR. The Motherhood team comes from the world’s top PR agencies. We provide you with powerful ideas based on insight and years of experience in the industry, and we can move at your pace – fast.
  • We guarantee coverage. We identify influencers who fit your objectives and target audience and love your brand, so it’s a win for everyone – and we guarantee coverage and engagement. Every step of the way, we provide detailed results reporting, insights and analysis.

Brands, PR/ad agencies, nonprofit organizations and other companies: To learn more about our online campaign options to reach influencers or inquire about partnering with The Motherhood to supplement your integrated marketing efforts, email contact@themotherhood.com.

Filed Under: Influencers & Impact Tagged With: business of blogging, Content Marketing, Influencers, network, Social Media, Strategy

Highlights from HGTV Magazine’s #BloggerBlockParty

August 27, 2015 by The Motherhood

On August 17, more than 500 attendees joined HGTV Magazine at their second annual Blogger Block Party – an all-day event dedicated to meeting, greeting, tweeting, DIYing and more. Read on for highlights from the event in our recap!

To kick things off, Brooklyn Craft Company’s Brett Bara and HGTV Magazine’s Lifestyle Editor Jodi Kahn went head-to-head in the Editor vs. Blogger Flea Market Flips Challenge, presented by Benjamin Moore.

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Take a look at these before-and-after projects!

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Later in the day, Laurie March – lifestyle expert and creative force behind The House Counselor on HGTVRemodels.com – gave a DIY art presentation like those seen in the DIY Network Blog Cabin.

Licensed contractor and TV host Jason Cameron also shared easy paint fix tips during a session presented by Wagner. Of the event, Cameron said: “HGTV Magazine’s Blogger Block Party is a great event! It’s a fantastic opportunity to connect with bloggers who are such an influence today and give them the opportunity to demonstrate some great products and allow the bloggers to get hands on with them.”

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Other sessions included eco-friendly lifestyle expert Danny Seo offering upcycling tips, HGTV’s Design Star season seven winner Danielle Colding sharing Designer Downloads and designer Genevieve Gorder offering design trends for 2016.

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During the event, attendees participated in dozens of interactive stations and entered for the chance to win exclusive giveaways, and they were surrounded by pops of color and DIY inspiration at every turn.

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Follow @HGTVMagPromo for even more highlights and tips coming out of the event!

All images courtesy of HGTV Magazine

 

Filed Under: Featured Clients Tagged With: business of blogging, decor, DIY, HGTV, home, improvement, party

Social Media News for the Back-to-School Season

August 24, 2015 by The Motherhood

We can hardly believe that the end of summer is drawing near! As we get acclimated to the fall season and back-to-school routine, it can be easy to miss what’s going on in the social media world. Here are a few important social media news announcements that were made in the last week.

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Before last week, Twitter’s API only gave access to 30 days of historical data. But that changed last Tuesday when the company announced it would now be offering Full-Archive Search API. Users now have instant access to every tweet ever—that’s more than 500 billion tweets! We are particularly excited about this update as it will allow brands to better gain insights to their audiences. Agencies can also use this tool to determine the success and effectiveness of past marketing campaigns and strategies, giving them insight to create even more impactful campaigns in the future.

social media news

Remember the long-lost Facebook Notes feature? You very well may be see it appear in your newsfeed soon, as the social media giant is revamping its Notes feature. The company is still testing the feature, which has a very Medium-like blog appearance. Facebook told Fast Company that it is looking for easier ways for people to create and read longer-form stories on the platform. New abilities to come with the Notes feature could include tagging people, resizing photos and adding links and hashtags. Take a look at the updated format here, written by one of Facebook’s employees.

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This week, Periscope, a live streaming app, announced that it has more than 10 million accounts! This is incredible news, considering that the platform launched just a little over four months ago. Periscope reported that approximately 40 years’ worth of livestreaming footage is being watched every day with their app! If you’re considering using Periscope for your company, here’s an article listing some ways brands are using the app.

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Are you pinning back-to-school ideas on Pinterest? If so, your pins are among the 172 million back-to-school pins on Pinterest. This blog post from Pinterest revealed that from July to September, there has been a 290 percent increase in pinning related to the back-to-school season. If you’re looking reach pinners this fall, it might be worth taking a look at this list of back-to-school trending topics.

Now that you’re up to speed on social media news, comment to tell us what you think of these developments!

Filed Under: News, Trending & Social Media Tagged With: Back to School, Latest, News, Social Media, Stats

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