Award

Daniel Tiger’s Neighborhood Nominated for Emmy Award

April 1, 2015 by The Motherhood

The Motherhood is thrilled to congratulate Angela Santomero and the talented teams who work on Daniel Tiger’s Neighborhood for their Daytime Emmy Award nomination! The program has been nominated for Outstanding Writing in a Preschool Animated Program.

Daniel Tiger’s Neighborhood has always been a winner in moms’ eyes, and it’s wonderful to see this amazing show also receiving recognition within the television industry.

This prestigious nomination follows the recent announcement that The Fred Rogers Company was named the 2014 Pittsburgher of the Year for their use of new media technologies, reinvigoration of a beloved legacy and passionate advocacy for children.

The Motherhood has partnered with The Fred Rogers Company on several award-winning programs that celebrate the much-loved Daniel Tiger and the legacy of Mister Rogers. We are honored to have them as a partner, neighbor and friend and are thrilled to celebrate their amazing accomplishments!

Cooper Munroe Receives 2015 BusinessWomen First Award

March 13, 2015 by The Motherhood

The Motherhood is proud to announce that co-founder Cooper Munroe has been named a 2015 BusinessWomen First Winner by the Pittsburgh Business Times.

Last night, Cooper was one of 26 influential women from the region who were honored during the gala dinner and awards ceremony.

Every year, the Pittsburgh Business Times honors the top female executives in the region, who work for both for-profit and non-profit organizations. The award honors those who are leading the way for other professional women while making a difference in the western Pennsylvania business community.

Congratulations, Cooper!

The Motherhood Client Partnerships Receive Top Honors at PRSA Awards!

January 30, 2015 by The Motherhood

The Motherhood is proud and honored to announce that several campaigns we created and managed in 2014 were recognized by the Public Relations Society of America’s Pittsburgh chapter at its annual Renaissance Awards ceremony!

Our work for OshKosh B’gosh received a Renaissance Award in the Digital/Social Media Campaigns category, and a partnership with The Fred Rogers Company won in the Online/Social Tactics category, as well as the first-ever Renaissance People’s Choice Award!

OshKosh B’gosh and The Motherhood Bring Back-to-School Trends to the Blogosphere

The Motherhood's Kayla Geahry with the Renaissance Award. — The Motherhood’s Kayla Geahry with the Renaissance Award.

In summer 2014, as back-to-school shopping season approached, beloved kids clothing brand OshKosh B’gosh engaged The Motherhood to help them reach an audience of moms online with key details about their fall fashions.

OshKosh B’gosh, an iconic brand famous for durable quality and emotional connections across generations, wanted to communicate that they offer stylish clothing grounded in the belief that kids have fun being kids.

Through the partnership, top mom influencers learned about the on-trend back-to-school fashions for kids available at OshKosh B’gosh and shared those messages with their communities.

The overall program resulted in more than 17 million total impressions and provided OshKosh B’gosh with a robust presence on blogs and social media, including 42 blog posts with nearly 600 comments and 4,800 giveaway entries!

The Fred Rogers Company and The Motherhood Make Daniel Tiger a Nationally Trending Topic

The Motherhood team celebrates our Renaissance Awards and People's Choice Award. — The Motherhood team celebrates our Renaissance Awards and People’s Choice Award.

To help The Fred Rogers Company generate holiday excitement for its Daniel Tiger’s Neighborhood toys, The Motherhood engaged 30 amazing bloggers for a social media outreach campaign that generated 26 million impressions, earned a spot as the #1 hashtag on Twitter’s U.S. trending topics list and contributed to the toys selling out in stores around the country!

This is certainly shaping up to be the year of the tiger – Daniel Tiger, that is. The Fred Rogers Company was also recently named the 2014 Pittsburgher of the Year for their use of new media technologies, reinvigoration of a beloved legacy and passionate advocacy for children.

We are honored to call The Fred Rogers Company our neighbors and we’re proud of the remarkable legacy they’ve built!

Celebrating Award-Winning Work

Judged by the Philadelphia Chapter of PRSA, the Renaissance Award entries were submitted by public relations professionals in more than 20 categories. As one of the top-scoring entries, the Daniel Tiger program was eligible for the first-ever People’s Choice Award, and after receiving the most votes from the PR professionals in attendance, was selected as the winner! This win comes on the heels of a very successful 2014 ceremony, during which Cooper Munroe was named Communicator of the Year.

Our most sincere thanks to OshKosh B’gosh and The Fred Rogers Company for their partnership and to the amazing bloggers who helped to bring these award-winning programs to life!