Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
How to Do Influencer Marketing That Customers Actually Trust – December 8, 2025
Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is co-created through interactions among influencers, brands, followers, and agencies, and hinges on five key dimensions: expertise, connectedness, integrity, originality, and transparency. When these dimensions are misaligned—such as when brands prioritize reach over relevance or influencers conceal financial motives—authenticity breaks down and trust erodes. However, when brands and influencers intentionally manage these tensions, influencer marketing can move beyond transactional exchanges to foster genuine, transformational relationships, making authenticity a vital currency in today’s creator economy.
The Only Influencer Marketing Prediction That Will Matter – December 5, 2025
Somewhere between 12 and 16 earnings calls ago, an inescapable conversation across the marketing industry was the threat of a “cookie-less future.” Following Firefox’s cookie blocking, Apple’s ATT (App Tracking Transparency), introduced in 2020, and state-level provisions, including CCPA (California Consumer Privacy Act), among others, Chrome was the remaining teetering Jenga piece, threatening to fully phase out the remaining cookies that track people’s internet behavior. A phase-out from Google would collapse the tracking infrastructure that most market leaders have adopted and relied on.
Beyond the Follower Count: The New Rules of Influencer Vetting in an AI World – December 2, 2025
If you are still vetting influencers based on their follower count in 2025, you aren’t just wasting your budget—you’re actively risking your brand’s reputation. For the last decade, the “Social Graph” dictated our strategies. We assumed that if we paid someone with a million followers, something close to a million people would see our product. It was a simple, comforting metric that looked great on a spreadsheet, even if it was never true. That era is officially over.
How To Scale Your Business With Influencers – December 2, 2025
A decade ago, Influencer Marketing was an experimental tactic, with one-off partnerships and short-term gains. Now the channel is driving impact at every stage of the marketing funnel – from awareness to sales. Senior leaders now recognize its lasting impact on the bottom line.
From Reach To Relevance: Current Trends In Influencer Marketing – December 2, 2025
Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers.
What if there were one thing you could do to make consumers much more likely to buy from your brand? Influencer marketing might be that one thing. According to a survey by Matter Communications, 81% of consumers have either researched, purchased or considered purchasing a product or service after friends, family or influencers posted about it.
Are AI influencers the next big thing in marketing? – December 2, 2025
In 2021, Prada created “Candy,” an influencer designed to sell perfume. With an appearance rendered using then-state-of-the-art tools, Candy’s not-quite-real vibe felt straight out of the Silicon (Uncanny) Valley. It was peppy, but cartoonlike, and it was hard to see how Candy could sell perfume it could never smell.
Can Influencers be automated with AI? – December 1, 2025
In 2021, Prada created “Candy,” an influencer designed to sell perfume. With an appearance rendered using then-state-of-the-art tools, Candy’s not-quite-real vibe felt straight out of the Silicon (Uncanny) Valley. It was peppy, but cartoonlike, and it was hard to see how Candy could sell perfume it could never smell. Since then, technologies have greatly improved. A brand can now render any persona with a product, create movies with that model persona animated in a realistic way, and show them demonstrating products. By creating their own influencers, brands can keep their advertising budgets down and generate profits. It’s possible that the virtual influencers will come for even more human-influencer jobs as the financial opportunities continue to grow.
SOcial News
Instagram Tests Early Access Reels To Help Drive Audience Growth – December 7, 2025
Instagram’s trying out another way to help creators get more followers, this time via early access Reels, which will only be viewable by people who follow that user. As you can see in these examples, posted by social media expert Lindsey Gamble, some creators are now being given access to an “early access” Reels option, which enables them to lock their Reel for a period of time, with only followers able to access it before it goes live for everyone.
Meta Announces Updates for the Instagram Marketing API – December 4, 2025
Here’s one for all the developers out there looking to get the most out of the various Meta marketing API tools. Today, Meta has announced several updates to the Instagram Marketing API, which will enable third-party management platforms to add in more options to gather relevant engagement data, in order to help inform marketing and measurement approaches for your IG management.
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