Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
The Bottom Line On Bottom-Of-Funnel Creator Marketing – February 20, 2026
Creator marketing has shifted dramatically in the past few years. Creators aren’t just brand megaphones anymore; they now influence every stage of the customer journey. In fact, according to a survey of 214 U.S. marketers conducted by my company, in partnership with Centiment, nearly half of the brands surveyed increased their influencer investment in 2025. These companies now treat creator work as part of the core business infrastructure rather than an experiment.
What the rise of AI influencers and digital twins means for marketers – February 20, 2026
Conversations about AI in influencer marketing centre heavily around managing workflows and increasing post frequency. But as the creator economy evolves interest is increasing in AI-generated influencers.
Creators showed up at this year’s Super Bowl ‘more than ever’ – February 11, 2026
There was no shortage of celebrity talent in this year’s Super Bowl campaigns, but the same could also be said for creator talent, both in ads and online.
Hitting the social media jackpot is harder than ever — and it’s changing the creator economy – February 10, 2026
Sorry, but you’re not going to be the next MrBeast. In fact, YouTube’s top creator might be part of a dying breed of megastars. As algorithms on TikTok and Instagram become more personalized, everyone’s For You page is tailored to them. That means creators aren’t appearing to new audiences as often, which is hurting their chances of becoming universally recognized celebrities.
Beyond The Feed: The Evolution Of Influencer Marketing Into Scalable Performance Channels – February 9, 2026
Influencer marketing has evolved far beyond vanity metrics. What started as product seeding and one-off partnerships has become a core pillar of digital strategy, helping brands engage audiences authentically while driving measurable growth. With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase decisions more quickly.
Google and Microsoft offer lucrative deals to promote AI, but even $500,000 won’t sway some creators – February 6, 2026
Tech companies like Microsoft and Google are going after new users for their AI services the way any marketer tries to make their products look cool: through social media influencers. Other artificial intelligence players, including OpenAI, Anthropic and Meta, are also hiring social media creators to post sponsored content on apps like Facebook, Instagram, YouTube and even LinkedIn. The payout for these promotions can reach into the hundreds of thousands of dollars, according to industry experts.
Gen Z trusts influencers more than your brand – February 5, 2026
Social media has become a part of many of our lives as we become addicted to trudging through the endless swamp of content. From keeping us connected to shaping the latest trends, social media’s impact touches almost every aspect of everyday life – and that includes the world of advertising.
SOCIAL NEWS
Threads now offers simplified sharing to Instagram – February 22, 2026
Threads is looking to make it easier to re-share posts to Instagram Stories with an improved sharing flow that enables sharing without leaving the Threads app.
Brands see biggest growth on TikTok but organic reach is slowing on Instagram – February 22, 2026
Looking to get a better understanding of your social media performance data, and how your brand matches up to the competition? This will help. The team from Emplifi have released their latest Social Media Benchmarks report, for which they analyzed over 200,000 branded social media profiles, in order to glean insight into average follower growth, post engagement, best performing post types, and more
Meta Updates Marketing API To Align With Latest Ad Shifts – February 19, 2026
Meta announced some changes to its Graph API, which will bring external apps and tools more into line with its focus on views as the primary performance metric.
YouTube Shares Insights Into NFL Engagement – February 8, 2026
It’s Super Bowl Sunday, and if you’re looking to get a better handle on just how significant the event is for the online community, then YouTube’s latest Culture and Trends report is for you. YouTube’s latest report looks at “the expanding entertainment universe of the NFL,” and digs into NFL engagement on the platform, and some of the key trends that’ll not only define user activity today, but also throughout the offseason and into the next NFL season.
TikTok US Explains Privacy Policy Update – February 8, 2026
It’s taken a little while, but the team on the new TikTok USDS joint venture has come through with an explanation of recent privacy policy changes, the ones that have sparked a wave of conspiracy theories and concerns over the past couple of weeks.
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