Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
Google and Microsoft offer lucrative deals to promote AI, but even $500,000 won’t sway some creators – February 6, 2026
Tech companies like Microsoft and Google are going after new users for their AI services the way any marketer tries to make their products look cool: through social media influencers. Other artificial intelligence players, including OpenAI, Anthropic and Meta, are also hiring social media creators to post sponsored content on apps like Facebook, Instagram, YouTube and even LinkedIn. The payout for these promotions can reach into the hundreds of thousands of dollars, according to industry experts.
Gen Z trusts influencers more than your brand – February 5, 2026
Social media has become a part of many of our lives as we become addicted to trudging through the endless swamp of content. From keeping us connected to shaping the latest trends, social media’s impact touches almost every aspect of everyday life – and that includes the world of advertising.
SOCIAL NEWS
YouTube Shares Insights Into NFL Engagement – February 8, 2026
It’s Super Bowl Sunday, and if you’re looking to get a better handle on just how significant the event is for the online community, then YouTube’s latest Culture and Trends report is for you. YouTube’s latest report looks at “the expanding entertainment universe of the NFL,” and digs into NFL engagement on the platform, and some of the key trends that’ll not only define user activity today, but also throughout the offseason and into the next NFL season.
TikTok US Explains Privacy Policy Update – February 8, 2026
It’s taken a little while, but the team on the new TikTok USDS joint venture has come through with an explanation of recent privacy policy changes, the ones that have sparked a wave of conspiracy theories and concerns over the past couple of weeks.
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