Trends in social media: The Motherhood, one of the top influencer marketing agencies, scours the headlines so you don’t have to. Check back throughout the month for more!
Influencer Marketing Industry Resources
Top 10 B2B Influencer Marketing Platforms to Boost Your Business Growth – November 17, 2025
Did you know that around 4.8 billion people are on social media? Given the consumers’ pull towards digital media and social connectivity, marketers recognize the potential of influencer marketing in boosting business revenue. In fact, due to its success in aiding business growth, the influencer marketing industry is expected to grow into an approximately $24 billion industry by the end of the year.
Why people trust influencers more than brands – and what that means for the future of marketing – November 17, 2025
Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion by the end of 2025.
Influencer partnerships expand, though unevenly across the creator economy – November 17, 2025
Influencer marketing is getting more sophisticated, and more cautious. Brands now have the data and infrastructure to sign longer, more strategic deals with creators than ever before. But even as sponsorship volumes surge, budget pressures, AI uncertainty and geopolitical caution are keeping many partnerships short-term.
Kellogg’s New Influencer Marketing Course Hits Capacity – November 14, 2025
Northwestern University’s Kellogg School of Management launched a fully-enrolled influencer marketing course this fall, signaling continued interest in specialized digital marketing education among MBA (Master of Business Administration) students. The course, co-taught by Professors Tim Calkins and Linda Kim, reached its 70-seat capacity with additional students on a waitlist, according to Kim.
How agencies can collaborate with creators who are gaining more control over campaigns – November 10, 2025
Lily Smith is a creator who produces content for local Texas businesses and events under the handle @dallasites101, an account that has grown to 650,000 followers on Instagram. She now also operates a marketing agency with a dozen full-time and part-time employees.
Brands and influencers are not including intellectual property clauses addressing AI in their deals – November 10, 2025
Despite the AI boom, influencer brand deals are largely being written without clauses related to AI, intellectual property and copyright, which could leave creators and brands exposed, IP lawyers say.
The Next Big Thing In Influencer Marketing: Scaling Powered By AI – November 6, 2025
Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris.
I’ve been deeply involved in influencer marketing since 2011, back when “influencer” wasn’t even part of most marketing vocabularies. At the time, I was finishing a master’s thesis on fashion bloggers while working as a media planner, and I noticed something that would shape the next decade of my career: Storytelling consistently outperformed traditional ads. People trusted creators more than banner ads, and authentic content built a type of connection that traditional media simply couldn’t replicate.
How Marketers Are Planning To Use AI, Influencers and More in 2026 – November 5, 2025
Most social media marketers are making use of AI tools, but less than half of them are seeing significant efficiency gains as a result, at least at this stage. That’s one of the key findings from the latest Emplifi “State of Social Media Marketing 2026” report, which incorporates insights from over 500 marketers into their key areas of focus and development, as they look forward to next year.
The rise of student influencers – November 4, 2025
With brands increasingly favoring authentic, community-driven marketing, college students have become the next big bet. They’re not just joining the creator economy. They’re helping redefine it. Whether on TikTok, Instagram, or in brand ambassador programs, student creators are emerging as high-impact voices that speak peer-to-peer, not top-down.
A Digital Marketing Shift: Are Influencers Out And Communities In? – November 4, 2025
Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies.
Using the faces of movie stars, supermodels and wealthy businesspeople to promote brands is nothing new; the tactic has been around for a long time. Since the introduction of social media in the early 2000s, influencer marketing has become one of the go-to sales techniques, but the tide is changing.
SOcial News
TikTok Launches Hub To Assist With Holiday Campaigns – November 16, 2025
’Tis the season for marketing overload, and if you want to ensure that you get the most out of the holiday shopping rush for your business, it’s worth taking note of the various advice and tips guides available from all the major platforms to help optimize and learn from your strategy.
Meta Shares Tips on How To Maximize Holiday Campaigns – November 16, 2025
If you haven’t finalized your holiday marketing plans as yet, now is the time to get moving, and Meta has published a new holiday marketing checklist designed to help keep you on track for this season, while also establishing key data elements to help maximize learning, in order to build more effective campaigns in future.
Snapchat Shares Insights Into What Creators Are Seeking in Brand Deals – November 13, 2025
With more and more people looking to become creators, and more brands seeking out creator partnerships to help boost their campaigns, Snapchat has published some new insight into what creators are looking for from the social apps that they create on, in order to build their presence, and maximize their opportunities, as well as what they’re seeking in brand deals and agreements.
TikTok Officially Launches Its Bulletin Boards Feature – November 13, 2025
It’s been available on some profiles for a few months, and we recently reported that TikTok was gearing up for a wider launch of the option. But today, TikTok has officially announced the launch of its broadcast messaging “Bulletin Boards” option for creators, providing another way to engage with your TikTok audience.
Meta Shares Insight into its Evolving AI-Powered Ad Targeting Process – November 10, 2025
Meta has shared some new insights into its evolving ad targeting systems, and how its expanding AI processing capacity is driving better results for advertisers through improved interest matching.
3 Stats Defining Social Media in 2026 – November 10, 2025
Social media usage is nuanced and ever-evolving, but don’t let that complexity leave you feeling directionless. For every question that arises as you build your next social strategy, there’s a guidepost to be found in the data on digital behaviors and habits.
TikTok Partners with iHeartRadio to Help Creators Branch into Audio Content – November 10, 2025
TikTok and iHeartMedia have launched a new partnership that will help TikTok creators expand their content into audio formats, including podcasts, radio, and live events, helping them build a bigger platform for creative expression and monetization through new content opportunities.
Edits Gets Custom Captions, Color Correction and More – November 4, 2025
Instagram keeps the updates rolling for its separate Edits video editing app, with the platform getting improved color correction tools, custom animations for captions, new video effects, and more.
YouTube Adds Paid Versus Organic Metrics, AI First Draft Assistance – November 4, 2025
YouTube has announced a range of new updates, including paid and organic performance splits, AI editing to help create your first drafts, an AI assistant for creator queries, and more.
TikTok Adds New Generative AI Creation Options – November 4, 2025
TikTok is rolling out some new generative AI creation options, built into the TikTok composer, including image-to-video and text-to-video generation, which you’ll soon be able to enact in-stream.
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